Hridya K

Experience

• 

  Imaginet Ventures Pvt Ltd, India

  Jul 2015 - Dec 2016

  Search Engine Optimization Specialist

  Responsible for:> Performing Keyword Research.> Implementing On-page and Off-page SEO strategies.> Performing Social Bookmarking, Directory Submissions, Classified Submission, Forum Postings, Article submission, Press Releases, Blog postings, and comments.> Tracking and analyzing website performance using different SEO analysis tools including Webmaster and Google Analytics.> Performing Facebook, Twitter, LinkedIn, Google Plus, Instagram, Flicker, Pinterest, and other social media activities for websites.> Creating and maintaining Ads, search, and display campaigns, based on the targeting location. Show less

• 

  Australian Cruise Group

  Jan 2017 - Mar 2020

  Digital Marketing Team Lead

  Responsible for:> Developing monthly & yearly Digital Marketing strategies> Creation and Execution of strategies for Search Engine Optimization, Social Media Marketing, and Google Ads.> Day-to-day management of campaigns in Google Ads, Bing Ads, Facebook Manager, etc. > On-page, Off-page Analysis & Management.> Daily monitoring of Ad spend, CTR, and conversions. > ROI-based strategy implementation.> Quality traffic and Revenue generation through paid and organic medium based on the target plan created.> Continuous analysis and evaluation of departmental productivity and identify opportunities for improvement of systems and processes.> SEO & SEM training to the team members> Analysis of Conversions & ROI> Regular Audits and Reporting. Show less

• 

  Seattle New Media

  Dec 2020 - Dec 2021

  Digital Marketing Manager & Strategist

  > Accountable for all Digital Marketing activities> Analyses sales trends based on monthly and yearly figures. Implements online strategies to drive more revenue.> Media plan generation based on the performance the client wants.> Search, display, video, and shopping ad generation and maintenance.> Landing page optimization and ROI-based performance analysis. > Email marketing> Daily monitoring of activities such as Google Ads spent and returns, CTR, Conversion, Social media ad performance and conversions, Search Console analysis, and traffic trends. Show less

• 

  IMile Delivery

  Jan 2022 - now

  Marketing & Digital Marketing Manager