Sammer Soares

Experience

• 

  Bad Block Store

  Oct 2012 - Nov 2014

  Designer | Founder

  Bad Block was a fun t-shirt brand I founded in partnership with a friend. I was responsible for the entire design area of the company, such as branding; eCommerce platform design; Design of marketing materials; Design of t-shirt prints and choice of inks and materials; Communication with suppliers; etc.

• 

  Nibo

  Feb 2014 - Apr 2016

  Marketing Designer

  Working as a Marketing Designer at Nibo, I had the opportunity to: Help build the company's branding and visual communication for all printed and digital promotional materials; Assist with Growth Hacking strategies to capture leads; Run A/B tests to optimize email and landing page performance; Create landing pages; Manage and evolve the WordPress website; Design infographics and eBooks; Design exhibition stands; Manage interns; etc.

• 

  FPPEDUMedia

  Jan 2016 - Sept 2016

  UI Designer | Marketing Designer

  At FPP EDU Media, I was responsible for creating graphic materials for its main products, such as EduExpos, The Student World, Study in Canada, and others. I developed printed and digital advertising materials (such as mall ads, magazine ads, banners, brochures, folders, and all printed materials used at the fairs); I worked on creating and defining Landing Pages, Ads, Email Marketing Campaigns, etc.

• 

  WhatsGood

  May 2016 - May 2022

  As part of the technology core team, I had the opportunity to assist in hiring and interviews; Budget-setting meetings; Career plan development; People management; 1-on-1s with team members, etc. I was also responsible for redesigning, maintaining, and documenting the Design System, creating new features, identifying problems, and defining strategies with stakeholders. As a Product Designer, I assisted in defining design strategies and creating interfaces for projects in different devices such as Tablets, TVs, Web, iOS, and Android; I Helped define and develop new features, maintain the Design System and Branding. As a marketing designer, I was responsible for: Creating printed and digital promotional materials (ads, banners, brochures, flyers, etc.); Creating layout and front-end for email campaigns and landing pages; Creating mockups for white label applications; Assisting in defining marketing strategies; etc.

  • Senior Product Designer | Team Leader

    Oct 2019 - May 2022

  • Product Designer

    Oct 2016 - Oct 2019

  • Senior Marketing Designer

    May 2016 - Oct 2016
• 

  Awesomic

  Jan 2023 - now

  Senior Product Designer

  As a Senior Product Designer at Awesomic, I work in contact with companies and startups from all over the world and have the opportunity to help customers create and evolve their apps, websites, branding, and improve the user experience overall.