William Bosley

Experience

• 

  Textron Specialized Vehicles

  Jun 2020 - Jul 2020

  Consumer Marketing Intern

  • Design and implement social and email marketing campaigns and strategies for the E-Z-GO and Arctic Cat brands • Plan promotional photoshoots, conduct market research, and perform a current marketing audit for all of TSV’s consumer facing brands

• 

  Textron Specialized Vehicles

  Jun 2021 - Aug 2022

  Digital Marketing Associate

  • Manage and create content for the E-Z-GO, Cushman, and Jacobsen social media channels, email marketing campaigns, and digital media campaigns• Manage the updates and help develop the overall strategy for E-Z-GO, Cushman, Jacobsen, and Ransomes consumer-facing websites• Assist in the development of the overall brand strategy and supporting elements such as photo and video shoots, marketing or advertising campaigns, dark ads, and boosting• Assist and support with event marketing at industry shows and events• Manage and maintain the marketing reports and leads through Salesforce and Rollick• Collaborate and coordinate with external agency partners in order to ensure success on all TSV marketing campaigns Show less

• 

  Alloy

  Aug 2022 - Feb 2024

  • Lead and support digital marketing initiatives across several healthcare, technology and fintech clients• Create and manage digital ads across Google Ads, Microsoft Ads, LinkedIn, and Facebook • Create social media content and strategy for both brands and executive leadership• Provide strategic insight surrounding digital marketing and media relations campaigns• Lead client meetings, project manage, and oversee internal team members as account lead

  • Performance Marketing Manager

    Mar 2023 - Feb 2024

  • Account Executive

    Aug 2022 - Mar 2023
• 

  Advantive

  Mar 2024 - now

  Associate Manager, Demand Generation

  • Manage the full suite of demand generation programs across Advantive's 14 brands