Dan Behrman

Experience

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  Walt Disney Imagineering

  Oct 2006 - Sept 2007

  Imagineer, Ride & Show

  • Designed theme park attractions and shows in Walt Disney World and Disneyland.• Managed a cross-functional team for product design enhancements, owning the entire project scope, on Disney rides; responsible for concept design, execution, and delivery.

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  Boeing

  Oct 2007 - May 2014

  Supplier manager for 787 Dreamliner fuselage components. Created RFPs and made recommendations to senior leadership on supplier partners, worked with suppliers to drive operational excellence in price and delivery, creating and utilizing aircraft manufacturing learning curve data. Analyzed and simulated complex aircraft fuselage using large data sets to ensure safety and integrity

  • Supplier Management & Strategy

    Sept 2012 - May 2014

  • Structural Analysis Engineer, 787 Dreamliner

    Oct 2007 - Sept 2012
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  Amazon

  Jun 2015 - Sept 2015

  Senior Product Manager Intern, Amazon Pop-Up

  • Developed a comprehensive model to recommend strategic retail sites and forecast their expected value, including relevant costs and sales. The model was utilized to select device retail store locations, leading to an increase in online and in-store sales.• Spearheaded development of the product mix strategy for the first Amazon brick and mortar retail stores. Created a marketing strategy and defined sales goals to optimize attach rates, store profitability, and the in-store/online customer experience.• Established KPIs used to evaluate the long-term success of the Amazon retail site program at scale. Management utilized these KPIs to track program level goals, identify key regions for expansion, and analyze other strategic brick and mortar initiatives. Show less

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  Hitch'd

  Jan 2016 - Sept 2016

  Founder & CEO

  Startup building an end-to-end wedding booking technology for couples and vendors to remove information asymmetry, simplify wedding vendor bookings and payments, and drive vendor growth through insights.

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  Accenture

  Oct 2016 - Mar 2018

  Senior Consultant, Product Management and Strategy

  Strategy consultant working with clients to establish and optimize product management practices as well as analyzing and making recommendations for Fortune 500 client's overall business performance.

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  T-Mobile

  Apr 2018 - Jun 2021

  • Analyzed value proposition for T-Mobile’s video product by performing customer and industry research to make a leadership recommendation to shut down the product due to not being aligned with the needs of our customers and business case.• Led go-to-market for multiple small T-Mobile teams by identifying target customer segments, positioning statements, media and communications plan, and the long-term strategy to drive product adoption and drive greater enterprise performance.• Managed team of four resources to create an innovative marketing culture by developing and launching an MVP of an innovation process. MVP was utilized by four product launches, achieving a faster time to market with an out of box solution. Show less • Led the product relationship with Google One, Amazon Prime, Quibi, and Netflix to define the business model, prioritized success metrics, define customer value proposition, and create roadmap for future product partnership opportunities.• Spearheaded the successful development of partnership products from concept through test, launch, and post-launch optimization by defining business and contract terms, creating product requirements, managing a cross-functional team of over 50, and working collaboratively with over 15 stakeholder teams. Products launched on time with minimal bugs and high customer activation. Show less

  • Senior Manager, Product Marketing

    Aug 2020 - Jun 2021

  • Senior Product Manager

    Apr 2018 - Aug 2020
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  Meta

  Jul 2021 - Jan 2023

  Senior Product Marketing Manager, Integrity (Trust & Safety)

  • Led a large cross-functional team to create and publish the first business integrity policies to increase transparency by working with Ops, Legal, Policy, and Data Science to map existing protocols, identify MVP policies, and create the go-to-market strategy. Executed go-to-market partnering with Comms and Sales to communicate customer value proposition, impacting >$1B in advertising revenue.• Created concept of improved transparency and actionability of Meta’s business risk scores and built a large cross-functional team of over 40 people to develop a plan of action, break down the concept into product roadmap items that were prioritized, drive key projects, and led regular meetings with leadership to evangelize the project and align with business objectives.• Researched concerns and behaviors of businesses using mobile app authentication, which minimizes harm to their apps and brand by 3rd party abusive actors, and businesses impacted by misleading app ads enforcements, which ensures mobile app ads accurately portray the app being advertised. Inbound research informed key product improvements and future go-to-market plans. Show less

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  Grammarly

  Mar 2023 - Apr 2024

  Lead, Product Marketing, Trust - Security, Privacy, and Responsible AI

  • Led the Trust product marketing team to establish and drive our value proposition as one of the most trusted enterprise generative AI through inbound and outbound marketing, partnering on product definition and prioritization, and influencing company-wide product, marketing, and sales strategy.• Increased sales growth by over 10% by creating Grammarly’s first-ever cross-functional security and AI-focused priorities.• Responsible for critical events sponsorship, Gartner IT Symposium, and outperformed event goals by 200%, with $2M and 250 qualified sales leads generated. Led a 30-person cross-functional event team and developed the CISO’s executive keynote.• Identified $10M in opportunities to re-engage lost customers due to new international data privacy standards, creating targeted sales enablement and sales engagement on lost customers.• Influenced the CISO, CRO, and head of PMM to prioritize Trust as a strategic differentiator across our go-to-market motion, leading to multiple landmark enterprise deals won. This was accomplished by establishing myself as the marketing expert and leader in security, privacy, and generative AI through deep research, customer understanding, and relationship building.• Spearheaded winning a deal with one of the most secure government agencies by creating Grammary's first security-led sales process to identify and deliver on unique customer requirements, boosting Grammarly’s credibility in the government space.• Created multi-channel engagement and messaging strategy, enhancing the brand's perception of trust amongst executive decision-makers and IT leadership personas by over 25% through conferences, speaking engagements, webinars, and blogs. Show less

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  Highspot

  Aug 2024 - now

  Sr Product Marketing Manager, AI, Analytics, Platform, & Security