
Jaslyn Ho
Sales and Marketing Executive

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About me
Director, Account Management INSEA @ Remerge | Driving Revenue and App Growth with Personalized Ads
Education

Saint Andrew's Junior College
-GCE A' Levels Biology, Chemistry, Economics, Mathematics, General PaperActivities and Societies: St. Andrews Bowling Team, Overseas Service Learning Project to Indonesia, Karimun Island - Female Captain of SAJC's Bowling School Team - Led and represented SAJC's Bowling School Team to clinch 3rd position in Nationals' A Division School Championship for 2008 and 2009- Recipient of Colours Award in 2009- Participated in local and overseas community service projects: OCIP to Karimun 2008, 30 Hours Famine Camp, Saucony Run 2008

Singapore Management University
2010 - 2014Bachelor of Business Management Marketing and Corporate CommunicationActivities and Societies: SMU Smarketing Club, E.y.E Investment Club, Asian Investment Immersion Programme 2012, Overseas Service Learning Project to Chiangmai - Organizing Committee of SMU Marketing Networking Night I & II ((Public Relations)- Subcommittee Member of E.y.E Investment Club (Technical Analysis Team) - Programme Committee Member of Project Bae Mai Ta Krai III (Overseas Community Service Project to Chiangmai, Thailand)

BI Norwegian Business School
-Bachelor's Degree Marketing, Corporate CommunicationActivities and Societies: Exchange Student from August'2013 to December'2013
Experience

Appco Group Asia
Feb 2010 - Apr 2010Sales and Marketing Executive- Conducted sales and marketing pitches to potential clients to obtain buy-in and increase brand awareness for product- Coached and assisted trainees to hit sales target and their subsequent level-up promotions

UBS
Apr 2012 - Jul 2012Corporate Communication Intern- Assisted in drafting communication materials for UBS’s 150th anniversary celebrations – UBS Singapore Week. Accomplished items include newspaper articles, senior management briefing notes as well as a special internal newsletter for UBS’s 150th celebration- Led, planned and organized a 2D community outreach camp alongside with 40 fellow summer interns for 30 less privileged students- Drafted a byline article on Family Offices in Asia Pacific

DIA Brands
Jan 2013 - Apr 2013Brand Consulting Intern- Assisted in formulating brand strategy, market research, marketing communications and account servicing to established clients in Singapore- Part of the planning and executional team for an internal branding engagement workshop for a well-known F&B client in Singapore (40pax)

Visa
May 2013 - Aug 2013Commercial Products Intern (Branding)- Conceptualised, planned and worked on the inaugural branding collaboration between Visa Commercial Singapore and NUS Enterprise for the next 2 business quarters - Created and consolidated an exhaustive interactive database and business manual of over 300 items for internal stakeholders to better identify and utilize existing collaterals and resources- Co-formulated a product strategy for an existing client as part of the Visa Intern Case Challenge, and emerged first-runner up collectively as a group Show less

Essence
Oct 2014 - Sept 2018- Co-created plans for high impact projects, trials & test to scale growth of DR account - Co-developed and executed testing excellence along Analytics for best-in-class learnings and analysis- Managed Adwords, Social (Twitter, FB) and Video (YouTube, Vungle) campaigns with applied best practices
Media Activation Manager
Jan 2018 - Sept 2018Senior Activation Executive - Display, Video & Social (Google Play)
May 2016 - Dec 2017Senior Account Executive (Advertising Operations)
Jul 2015 - Apr 2016Graduate Digital Account Executive (Advertising Operations)
Oct 2014 - Jun 2015

REMERGE - App Retargeting
Oct 2018 - nowHey there, we’re Remerge. We do app retargeting - targeted advertising for mobile apps. We put your user data to work by enabling you to deliver highly relevant, personalized mobile ads that drive revenue and keep your users coming back.
Head of Account Management, INSEA
Oct 2020 - nowSenior Account Manager, INSEA
Oct 2019 - Sept 2020Account Manager, INSEA
Oct 2018 - Sept 2019
Licenses & Certifications
- View certificate

Facebook Certified Buying Professional
Facebook BlueprintAug 2018 - View certificate

Edge Academy Certified: Data-Driven Planning
The Trade Desk - View certificate

AI100: Python Programming and Data Visualisation
Heicoders AcademyAug 2023 
WSET LEVEL 2 AWARD IN WINES
Wine & Spirit Education TrustJun 2022
DoubleClick Campaign Manager Fundamentals
GoogleNov 2014- View certificate

Edge Academy Certified: Marketing Foundations
The Trade DeskApr 2020 - View certificate

The Trade Desk Edge Academy Certified: Executive Program
The Trade DeskJul 2023 - View certificate

Google Adwords Certification - Adwords Fundamental & Display Advanced
GoogleFeb 2015 - View certificate

Google Ads Apps Certification
GoogleMay 2020
Honors & Awards
- Awarded to Jaslyn HoFirst Runner Up in Visa Intern Case Challenge Visa Aug 2013 • Co-formulated a product strategy for an existing client as part of the Visa Intern Case Challenge, and emerged first-runner up collectively as a group• Idea was eventually adapted by the Client and was rolled out in 2014
- Awarded to Jaslyn HoP&G CEO Case Challenge Finalist (2013) Procter & Gamble Mar 2013 • Selected and competed as part of the Top 30 finalists in Singapore to participate in the 2D1N P&G CEO Case Challenge (Marketing)• Exposed to client-agency relationships with Leo Burnett, focus group research with IPSOS as well as guidance given by established P&G ABMs
- Awarded to Jaslyn HoSAJC Colours Award St Andrew's Junior College • Given in recognition of outstanding achievements and services to the college while being the female captain of the SAJC Competitive Bowling Team
Languages
- chChinese
- caCantonese
- enEnglish
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