Jaslyn Ho

Jaslyn Ho

Sales and Marketing Executive

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location of Jaslyn HoSingapore

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  • Timeline

  • About me

    Director, Account Management INSEA @ Remerge | Driving Revenue and App Growth with Personalized Ads

  • Education

    • Saint Andrew's Junior College

      -
      GCE A' Levels Biology, Chemistry, Economics, Mathematics, General Paper

      Activities and Societies: St. Andrews Bowling Team, Overseas Service Learning Project to Indonesia, Karimun Island - Female Captain of SAJC's Bowling School Team - Led and represented SAJC's Bowling School Team to clinch 3rd position in Nationals' A Division School Championship for 2008 and 2009- Recipient of Colours Award in 2009- Participated in local and overseas community service projects: OCIP to Karimun 2008, 30 Hours Famine Camp, Saucony Run 2008

    • Singapore Management University

      2010 - 2014
      Bachelor of Business Management Marketing and Corporate Communication

      Activities and Societies: SMU Smarketing Club, E.y.E Investment Club, Asian Investment Immersion Programme 2012, Overseas Service Learning Project to Chiangmai - Organizing Committee of SMU Marketing Networking Night I & II ((Public Relations)- Subcommittee Member of E.y.E Investment Club (Technical Analysis Team) - Programme Committee Member of Project Bae Mai Ta Krai III (Overseas Community Service Project to Chiangmai, Thailand)

    • BI Norwegian Business School

      -
      Bachelor's Degree Marketing, Corporate Communication

      Activities and Societies: Exchange Student from August'2013 to December'2013

  • Experience

    • Appco Group Asia

      Feb 2010 - Apr 2010
      Sales and Marketing Executive

      - Conducted sales and marketing pitches to potential clients to obtain buy-in and increase brand awareness for product- Coached and assisted trainees to hit sales target and their subsequent level-up promotions

    • UBS

      Apr 2012 - Jul 2012
      Corporate Communication Intern

      - Assisted in drafting communication materials for UBS’s 150th anniversary celebrations – UBS Singapore Week. Accomplished items include newspaper articles, senior management briefing notes as well as a special internal newsletter for UBS’s 150th celebration- Led, planned and organized a 2D community outreach camp alongside with 40 fellow summer interns for 30 less privileged students- Drafted a byline article on Family Offices in Asia Pacific

    • DIA Brands

      Jan 2013 - Apr 2013
      Brand Consulting Intern

      - Assisted in formulating brand strategy, market research, marketing communications and account servicing to established clients in Singapore- Part of the planning and executional team for an internal branding engagement workshop for a well-known F&B client in Singapore (40pax)

    • Visa

      May 2013 - Aug 2013
      Commercial Products Intern (Branding)

      - Conceptualised, planned and worked on the inaugural branding collaboration between Visa Commercial Singapore and NUS Enterprise for the next 2 business quarters - Created and consolidated an exhaustive interactive database and business manual of over 300 items for internal stakeholders to better identify and utilize existing collaterals and resources- Co-formulated a product strategy for an existing client as part of the Visa Intern Case Challenge, and emerged first-runner up collectively as a group Show less

    • Essence

      Oct 2014 - Sept 2018

      - Co-created plans for high impact projects, trials & test to scale growth of DR account - Co-developed and executed testing excellence along Analytics for best-in-class learnings and analysis- Managed Adwords, Social (Twitter, FB) and Video (YouTube, Vungle) campaigns with applied best practices

      • Media Activation Manager

        Jan 2018 - Sept 2018
      • Senior Activation Executive - Display, Video & Social (Google Play)

        May 2016 - Dec 2017
      • Senior Account Executive (Advertising Operations)

        Jul 2015 - Apr 2016
      • Graduate Digital Account Executive (Advertising Operations)

        Oct 2014 - Jun 2015
    • REMERGE - App Retargeting

      Oct 2018 - now

      Hey there, we’re Remerge. We do app retargeting - targeted advertising for mobile apps. We put your user data to work by enabling you to deliver highly relevant, personalized mobile ads that drive revenue and keep your users coming back.

      • Head of Account Management, INSEA

        Oct 2020 - now
      • Senior Account Manager, INSEA

        Oct 2019 - Sept 2020
      • Account Manager, INSEA

        Oct 2018 - Sept 2019
  • Licenses & Certifications

    • Facebook Certified Buying Professional

      Facebook Blueprint
      Aug 2018
      View certificate certificate
    • Edge Academy Certified: Data-Driven Planning

      The Trade Desk
      View certificate certificate
    • AI100: Python Programming and Data Visualisation

      Heicoders Academy
      Aug 2023
      View certificate certificate
    • WSET LEVEL 2 AWARD IN WINES

      Wine & Spirit Education Trust
      Jun 2022
    • DoubleClick Campaign Manager Fundamentals

      Google
      Nov 2014
    • Edge Academy Certified: Marketing Foundations

      The Trade Desk
      Apr 2020
      View certificate certificate
    • The Trade Desk Edge Academy Certified: Executive Program

      The Trade Desk
      Jul 2023
      View certificate certificate
    • Google Adwords Certification - Adwords Fundamental & Display Advanced

      Google
      Feb 2015
      View certificate certificate
    • Google Ads Apps Certification

      Google
      May 2020
      View certificate certificate
  • Honors & Awards

    • Awarded to Jaslyn Ho
      First Runner Up in Visa Intern Case Challenge Visa Aug 2013 • Co-formulated a product strategy for an existing client as part of the Visa Intern Case Challenge, and emerged first-runner up collectively as a group• Idea was eventually adapted by the Client and was rolled out in 2014
    • Awarded to Jaslyn Ho
      P&G CEO Case Challenge Finalist (2013) Procter & Gamble Mar 2013 • Selected and competed as part of the Top 30 finalists in Singapore to participate in the 2D1N P&G CEO Case Challenge (Marketing)• Exposed to client-agency relationships with Leo Burnett, focus group research with IPSOS as well as guidance given by established P&G ABMs
    • Awarded to Jaslyn Ho
      SAJC Colours Award St Andrew's Junior College • Given in recognition of outstanding achievements and services to the college while being the female captain of the SAJC Competitive Bowling Team