Brianna Biesiadecki

Experience

• 

  Itz-Ohlson Transport, Inc.

  Jun 2010 - May 2015

  Records Auditor and Administrative Assistant

  •Resolved technical issues and improved communication skills by effectively executing telephone calls to clients•Created a new system of organization for owner/operator files and frequently updated it•Audited hours listed by owner/operator in comparison with GPS coordinates

• 

  University of Connecticut

  Aug 2013 - May 2016

  •Supervised all student employees in the building•Provided excellent customer service to guests of the Student Union •Communicate with the various offices within the Union building to coordinate pick up of mail and packages•Keep track of the hours worked by the Union student staff in order to submit the hours for payroll

  • Student Union Building Manager

    Mar 2015 - May 2016

  • Information Center Office Assistant

    Aug 2013 - May 2015
• 

  EBSCO Information Services

  May 2015 - May 2016

  Customer Account Specialist Intern

  •Conducted extensive testing on customer accounts to ensure proper functioning and usability •Participated in team meetings and provided project support for team members •Conceptualized raw survey data and created a presentation to be given to company executives

• 

  Barton Associates Inc.

  Jul 2016 - Nov 2017

  Associate Licensor

  •Assisted providers in completing the medical licensure applications efficiently to meet assignment deadlines•Built and maintained business relationships with the licensing contacts at each state medical board as well as providers for each assignment•Performed and followed up on references, background checks and verifications on providers

• 

  EBSCO Information Services

  Nov 2017 - Apr 2021

  Marketing Automation Specialist

  •Maintained backend operations and integrations using marketing automation tool, Marketo•Created and executed email lead generation programs•Collaborated with adjacent teams to create the best user experience for customers and prospects from web browsing, form filling and becoming a lead opportunity•Compiled copy and design elements of newsletters ahead of email deployments using Marketo•Resolved data errors as they pertain to integrated systems such as Marketo, Vertify and NetSuite•Managed and maintained all web forms that pertain to lead generation•Fostered department-wide confidence in Marketo and ensure successful use of automation tools Show less

• 

  RealSelf

  Apr 2021 - May 2022

  Marketing Automation Specialist

  •Maintained backend processes related to Marketo as the company's Marketo Admin•Collaborated with and supported the B2B marketing team by strategically deploying acquisition, revenue expansion and lifecycle campaigns•Implemented new tech tools into the rhythm of the business such as Kickbox, ZoomInfo and Email on Acid•Provided reporting, insights and analytics to key stakeholders while making recommendations for future campaigns based on data

• 

  Inverta

  May 2022 - now

  Senior Marketing Operations Technical Consultant

  •Consult with clients and the Inverta team to architect and execute scalable, technical solutions to support marketing initiatives across sales, marketing, and BI technology platforms•Educate and coach clients on the Inverta marketing automation framework for lead management, campaign design, nurturing, scoring, marketing operations, reporting, and complimentary projects•Lead working sessions and workshops to develop potential solutions for business needs and challenges•Listen to clients, understand the essence of their need, design solutions, and scope projects with deliverables that addresses the key issues or pain points•Optimize clients' Martech tools and systems by leveraging integrations and advanced workflows•Maintain and serve as admin of various tools in the internal martech stack Show less