Ralph Rubio

Ralph Rubio

Associate Marketing Manager, Institutional Trust Services

Followers of Ralph Rubio709 followers
location of Ralph RubioPhiladelphia, Pennsylvania, United States

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  • Timeline

  • About me

    Marketing Management, Communications, Strategy, and Execution FYI, DATA is PLURAL. REVERT BACK is REDUNDANT, MYRIAD OF is incorrect; MYRIAD (plus NOUN) is CORRECT, and finally, ON BEHALF OF MYSELF is just plain dumb!

  • Education

    • PSBA, Manila, Philippines

      -
      Business Administration
    • University of Pennsylvania - The Wharton School

      -
      Post-baccalaureate Executive Education, Marketing Program
  • Experience

    • Evergreen Investments

      Jan 1998 - Jan 2003
      Associate Marketing Manager, Institutional Trust Services

      Supported the Atlantic and Southern Institutional Sales Region in all facets of the sales process, from client management, product updates and inquiries, to lead generation under the direction of the regional sales officer or manager.

    • Wells Fargo

      Jan 2003 - Jan 2005
      Project Manager, Capital Management Group

      Worked as a contractor in the Securities Lending Division, performing long-term assignment under the supervision and guidance of the department’s managing director. Projects included monitoring and announcing upcoming corporate actions as well as logging daily commercial paper purchases under strict deadline. Partnered with sub-agents in tracking under collateralized accounts, and reporting monthly securities lending transaction fees.

    • Delaware Investments, a member of the Macquarie Group

      Jan 2005 - Jan 2014
      Senior Marketing Communications Manager, Marketing Communications

      Managed marketing communications support functions for mutual funds, separately managed accounts, and retirement product solutions, with combined assets under management totaling nearly $50 billion – representing 25% of the firm’s total AUM of more than $185 billion. Managed, at any given task, a three-to-four-member project team in updating quarterly marketing materials, creating new marketing collateral, managing campaign projects, developing web content, advertising, and promoting company brand standards. Show less

    • Ardent Credit Union

      Jan 2015 - Jan 2018
      Senior Marketing Manager, Marketing Department

      Oversaw, executed, and implemented the brand, marketing, public relations, media and communications plans of the Philadelphia-based credit union with more that $600 million in total member assets and a growing five-county membership of 31,000 plus - managing a creative team of in-house and freelance personnel, and agency partners to help grow, retain, and engage membership and brand equity.

    • Marketing Consultant

      Jan 2018 - now
      Independent Marketing Consultant

      Build up brands, marketing content, materials, campaigns, and execution strategies aligned with client vision, mission, and long-term objectives. Consult and appraise clients on a wide variety of industry trends, marketing roadmaps, and deliver progress reports; rendering data into clear, actionable strategies.

  • Licenses & Certifications

    • Brand Management: Aligning Business, Brand, and Behaviour

      University of London; London Business School
    • Series 6 License - inactive

      Financial Industry Regulatory Authority (FINRA)
    • How to Write a Marketing Plan

      LinkedIn
      Aug 2022
      View certificate certificate
    • Create a Go-To-Market Plan

      LinkedIn
      Apr 2018
      View certificate certificate
    • Project Management Simplified

      LinkedIn
      Dec 2022
      View certificate certificate
    • Content Marketing: Getting Your Content Published

      LinkedIn
      Apr 2018
      View certificate certificate
    • Shane Snow on Storytelling

      LinkedIn
      Sept 2017
      View certificate certificate
    • Delivering an Authentic Elevator Pitch

      LinkedIn
      Aug 2020
      View certificate certificate
    • Learning Personal Branding

      LinkedIn
      Mar 2020
      View certificate certificate
    • Social Media Boot Camp

      American Marketing Association
  • Honors & Awards

    • Awarded to Ralph Rubio
      Best in Retail Merchandising Credit Union National Association (CUNA) Awarded best in retail merchandising in 2017 for the then newly-opened Ardent Credit Union branch in Oaks, PA for overall marketing and display strategies designed to enhance member awareness of credit union services.
    • Awarded to Ralph Rubio
      Diamond Award for Outstanding Marketing and Business Development Credit Union National Association (CUNA) Recognized in 2017 for outstanding marketing and business development achievements that included the development of widely popular financial wellness programs - from simple how-to on saving to auto- and home-buying videos and seminars to retirement solutions.
    • Awarded to Ralph Rubio
      Point-of-Sale Display Credit Union National Association (CUNA) Nominated in 2017 for innovative use of technology - elevating the level of member experience - allowing for both self-assisted and/or full-service options.
    • Awarded to Ralph Rubio
      Sales Support Leadership three consecutive years Evergreen Investment Asset Management Company Recognized for outstanding contributions and marketing support leadership by Wachovia's (now, Wells Fargo) executive management in Evergreen's institutional marketing from 2002-2004.