
Ralph Rubio
Associate Marketing Manager, Institutional Trust Services

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About me
Marketing Management, Communications, Strategy, and Execution FYI, DATA is PLURAL. REVERT BACK is REDUNDANT, MYRIAD OF is incorrect; MYRIAD (plus NOUN) is CORRECT, and finally, ON BEHALF OF MYSELF is just plain dumb!
Education

PSBA, Manila, Philippines
-Business Administration
University of Pennsylvania - The Wharton School
-Post-baccalaureate Executive Education, Marketing Program
Experience

Evergreen Investments
Jan 1998 - Jan 2003Associate Marketing Manager, Institutional Trust ServicesSupported the Atlantic and Southern Institutional Sales Region in all facets of the sales process, from client management, product updates and inquiries, to lead generation under the direction of the regional sales officer or manager.

Wells Fargo
Jan 2003 - Jan 2005Project Manager, Capital Management GroupWorked as a contractor in the Securities Lending Division, performing long-term assignment under the supervision and guidance of the department’s managing director. Projects included monitoring and announcing upcoming corporate actions as well as logging daily commercial paper purchases under strict deadline. Partnered with sub-agents in tracking under collateralized accounts, and reporting monthly securities lending transaction fees.

Delaware Investments, a member of the Macquarie Group
Jan 2005 - Jan 2014Senior Marketing Communications Manager, Marketing CommunicationsManaged marketing communications support functions for mutual funds, separately managed accounts, and retirement product solutions, with combined assets under management totaling nearly $50 billion – representing 25% of the firm’s total AUM of more than $185 billion. Managed, at any given task, a three-to-four-member project team in updating quarterly marketing materials, creating new marketing collateral, managing campaign projects, developing web content, advertising, and promoting company brand standards. Show less

Ardent Credit Union
Jan 2015 - Jan 2018Senior Marketing Manager, Marketing DepartmentOversaw, executed, and implemented the brand, marketing, public relations, media and communications plans of the Philadelphia-based credit union with more that $600 million in total member assets and a growing five-county membership of 31,000 plus - managing a creative team of in-house and freelance personnel, and agency partners to help grow, retain, and engage membership and brand equity.

Marketing Consultant
Jan 2018 - nowIndependent Marketing ConsultantBuild up brands, marketing content, materials, campaigns, and execution strategies aligned with client vision, mission, and long-term objectives. Consult and appraise clients on a wide variety of industry trends, marketing roadmaps, and deliver progress reports; rendering data into clear, actionable strategies.
Licenses & Certifications

Brand Management: Aligning Business, Brand, and Behaviour
University of London; London Business School
Series 6 License - inactive
Financial Industry Regulatory Authority (FINRA)- View certificate

How to Write a Marketing Plan
LinkedInAug 2022 - View certificate

Create a Go-To-Market Plan
LinkedInApr 2018 - View certificate

Project Management Simplified
LinkedInDec 2022 - View certificate

Content Marketing: Getting Your Content Published
LinkedInApr 2018 - View certificate

Shane Snow on Storytelling
LinkedInSept 2017 - View certificate

Delivering an Authentic Elevator Pitch
LinkedInAug 2020 - View certificate

Learning Personal Branding
LinkedInMar 2020 
Social Media Boot Camp
American Marketing Association
Honors & Awards
- Awarded to Ralph RubioBest in Retail Merchandising Credit Union National Association (CUNA) Awarded best in retail merchandising in 2017 for the then newly-opened Ardent Credit Union branch in Oaks, PA for overall marketing and display strategies designed to enhance member awareness of credit union services.
- Awarded to Ralph RubioDiamond Award for Outstanding Marketing and Business Development Credit Union National Association (CUNA) Recognized in 2017 for outstanding marketing and business development achievements that included the development of widely popular financial wellness programs - from simple how-to on saving to auto- and home-buying videos and seminars to retirement solutions.
- Awarded to Ralph RubioPoint-of-Sale Display Credit Union National Association (CUNA) Nominated in 2017 for innovative use of technology - elevating the level of member experience - allowing for both self-assisted and/or full-service options.
- Awarded to Ralph RubioSales Support Leadership three consecutive years Evergreen Investment Asset Management Company Recognized for outstanding contributions and marketing support leadership by Wachovia's (now, Wells Fargo) executive management in Evergreen's institutional marketing from 2002-2004.
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