Caitlin Gaffney, CXAC

Experience

• 

  Grandview Foundation Inc.

  Jul 2011 - Aug 2011

  Summer Intern

  • Revised mission statement• Designed and implemented new website and marketing collateral

• 

  Yahoo

  Jul 2012 - Aug 2012

  Marketing Intern

  Compiled website builder competitive intelligence analysis

• 

  Providence Bruins

  Oct 2012 - Apr 2013

  Youth Hockey Game-Day Internship

  Assist in the execution of the organization’s largest and most detailed group sales category, Youth Hockey• Coordinating youth hockey teams pre-and-post game• Communicate with teams, parents and other Bruins staff members to effectively coordinate youth teams on game-days• Assist the ticketing department with Customer Service issues as they arise, including directing any questions, problems and concerns to the appropriate Bruins staff member.• Coordinate requested donations and player appearances on game-days• Work with Sales staff to assist sponsors on the concourse• Assisting the Sales/Marketing Department with promotions during Bruins game Show less

• 

  AARP

  Jun 2013 - Aug 2013

  Social Media Intern

  • Assisted in social media campaigns throughout the summer.• Assisted with the planning of on the Viva Los Dodgers event. Wrote student scholarship finalists bios for the Lincoln High event, and ran a social media campaign for AARP’s Life@50plus event.• Created the foundations for the statewide customer service campaign. • Responsible for weekly social media analytics reports

• 

  Providence Bruins

  Sept 2013 - Dec 2013

  Communications Intern

  • Assist in the game-day media operations for all P-Bruins regular season and postseason home games, including press packet organization; press box and broadcast equipment set-up; in-game website updates on providencebruins.com, Twitter and Facebook; distribution of credentials, game notes, lineup sheets and in-game stats to visiting management, media and scouts; and more• Compile stat packets for distribution to P-Bruins and visiting management, coaching staffs, players, broadcasters and other media• Write and edit press releases and feature stories for providencebruins.com• Transcribe coach and player interviews• Assist in the web updates of providencebruins.com, including game previews and recaps, player biographies, photo uploads and more• Various data entry responsibilities as needed Show less

• 

  Uber

  Oct 2013 - May 2014

  Brand Ambassador

  Encouraging new member sign-ups and activations in the Greater Providence area through social media campaigns and promotions

• 

  Upserve

  Jun 2014 - May 2016

  ▪ Transitioned from AM to Core AM in October where I managed the top level accounts which are worth the most ARR in the company. ▪ Q3 2015 Top Performer for most referrals brought in with 157 referrals. ▪ Chosen to be apart of a 5 person work stream to represent the Account Management team and build out and implement West Coast Team Strategy Project which included selecting 3 cities to open, developed the timeline and execution. Also selected Lighthouse accounts in the selected cities that could be used as references.▪ Selected to be a Panelist of Social Media Webinar in October 2015▪ Team of 7 people. Became the go-to trainer after 3 months in the role. Trained 3 new Account Manager and continue to coach them daily. ▪ ARR under my name: $1,999,983 with a Churn target of $21K (1/11/16) ▪ In the first 6 months, referrals I brought in totaled $49,612 ARR ▪ Total ARR brought in from referrals to date $112,589▪ Created and implemented a new way to ask for referrals over the phone as well as developed the email templates that are now being used by the team. ▪ Worked with Senior Account Managers to create training material on how to provide more value to our accounts during the Quarterly Business Reviews and examples of how to tie in information from our Webinars to our portal and product. ▪ Ran team morning meeting where we discussed agenda for the day, blockers and churn. Show less ▪ Generated over $32K in ARR. ▪ Exceeded 120 calls daily, generating 16,758 calls since start date while building rapport and handling objections with merchants.▪ Set 144 qualified meetings for Account Executives. ▪ Consistently exceeded all performance and sales incentive targets. ▪ Learned how to track and manage prospects using Salesforce.com ▪ Completed all months required of Jason Evan’s Power Sales University online course therefore learning objection handling and closing skills which has helped me improve my quality metrics. Show less

  • Account Manager

    Feb 2015 - May 2016

  • Sales Development Representative

    Jun 2014 - Feb 2015
• 

  Buyers Edge Platform

  May 2016 - now

  FoodBAM makes it easier for you to place orders for the products you need in your restaurant AND easier for your distributors to receive those orders.We have a team of onboarding specialists who do all of the upfront work to get your account set up. We load your order guides, build your shopping lists, customize your order schedules and make sure all of the products that you purchase are available when you need them. We then train you on how to use FoodBAM and help you work through your first few orders.Our interface allows you to easy compare prices across multiple vendors. Plus, our one-of-a-kind matching algorithm analyzes all of the items that you currently buy and finds opportunities to take advantage of lower prices on the same products, or to improve the quality of your products and ingredients at discounted rates. Show less

  • Director of Customer Experience

    Feb 2022 - now

  • Manager, Customer Support (Dining Alliance)

    Sept 2020 - Feb 2022

  • Manager of Member Success (Dining Alliance)

    Jan 2020 - Sept 2020

  • Manager of Customer Success (FoodBAM)

    Feb 2018 - Jan 2020

  • Senior Account Manager- Team Lead (FoodBAM)

    Sept 2016 - Feb 2018

  • Account Manager (FoodBAM)

    May 2016 - Sept 2016