Similoluwa Adewuyi

Experience

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  G126 Continental Travels

  Sept 2019 - Jul 2020

  Brand Strategist

  G126 is a travel agency that helps Nigerians with flights bookings, hotel accommodations, and Vacationplanning both home and abroad. • My job as a Brand and communications officer was to ensure that the brand had a solid brand identity online. • I also ensured that customers are informed about the latest trends within the industry. • I also worked with the team to publish details of vacation and travel destinations for groups and individuals. • It was also my duty to ensure that the Brand had full and accurate social media and offline representation. Show less

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  Young & Cerebral

  Aug 2020 - Jul 2021

  Content/Community Manager

  At YOUNG & CEREBRAL, I also handled the content structure of three brands under the organization which were in the Art & Crafts, Music, Food and Sports Industries respectively. TYKS catering services,5&10 Arts & Crafts, Knight & Bishop Consulting and Black Rider a sports page. During the course of my work at Y&C, I worked as the Media OAPs of the two City based Radio stations (Signals on Lagos Talks, Dreamcity on UNILAG FM and Spotlight on Yabatech Radio) creating contents for interviews with special guests. This included coming up with titles for guest interviews, having a detailed understanding of how the show would run, crafting the structure of the show's content and assisting in creating new and engaging topics of discussion. Show less

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  Wolfparc

  Sept 2021 - Aug 2022

  Creative Specialist

  Wolfparc is a B2B brand that designs flexible packaging for CPG business. • I played a pivotal role as a creative specialist in elevating brand identity from start to finish by establishing the market positioning through creative initiatives, including the development of visually compelling marketing collateral and engaging social media content. • Outside of this role, I harnessed my strength in communicating with clients on best choices for desired packaging in line with their brand identity and sales goals. Show less

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  Leadremit

  Apr 2022 - Dec 2022

  Content & Brand Strategist

  Leadremit is a fintech service responsible for helping Africans in the United States transfer money and make remittances to Africa. • As the Brand and Content manager I led the Design, Social Media and Sales team to ensure that we set the right brand identity, personality and content across or platforms (online and offline). It was my duty to also vet the type of content that went to the public, and ensure that we were up to par with the industry trends and also in coherence with the Finance policies in Guinea Bissau, Ivory Coast, Mali, Niger, Ghana, Nigeria, Senegal and Sierra Leone. • I also worked on the brand strategy for the recently announced new product launch about to happen in Nigeria Show less

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  Hybrid

  Mar 2023 - May 2023

  Brand & Content Manager

  At Hybrid Tech, I spearheaded brand development and content strategies to enhance market presence and increase brand visibility. • Specializing in delivering reliable and cost-effective full-cycle software development services, including web app and mobile app development, UI/UX design, DevOps, AI & Machine Learning integration, cloud services, growth marketing, content marketing, and influencer marketing. • A significant aspect of my role involved crafting and refining clients' brand identities in accordance with their Unique Selling Propositions (USPs). • I developed engaging content strategies across various formats and channels, including social media, videos, and infographics, to enhance brand awareness, engagement, and conversions. • Additionally, I formulated clear and consistent messaging that effectively communicated the brand's value proposition and resonated with its audience. This allowed me to spotlight a blend of creativity, strategic thinking, and data-driven decision-making throughout my tenure at Hybrid Tech. Show less

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  Dentsu X

  May 2023 - Apr 2024

  Client Service Account Manager

  As a Client Account Manager at dentsu X Nigeria, I manage client accounts, executed creative strategies, and contributed to strategic planning initiatives within a competitive market environment. My responsibilities include but not limited to:• Serving as the primary point of contact for client accounts, fostering strong relationships and delivering tailored solutions to meet brand objectives.• Leading the execution of creative ideas for campaigns across diverse media platforms through design,• achieving measurable results and driving brand awareness. • Contributing to the development and execution of marketing strategies especially on Digital media. • Orchestrating the seamless delivery of creative services, ensuring Show less

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  InfoAssure

  Apr 2024 - now

  Retail Sales & Strategy, Team Lead

  As a multifaceted professional, I lead the Retail Sales and Strategy team in overseeing training and certification schedules for InfoAssure. My expertise spans across retail sales, brand and marketing strategy, product marketing, and the execution of initiatives on owned social media platforms. I am equally adept at driving design excellence and ensuring top-tier customer experiences.My Key areas of focus at InfoAssure:Retail Sales Leadership: Leading high-performing sales teams to achieve and surpass targets through strategic planning and effective management.Brand & Marketing Strategy: Crafting and executing marketing strategies that drive brand growth and market penetration.Product Marketing: Creating compelling product marketing strategies that clearly communicate the value of our offerings.Social Media Execution: Managing and optimising social media platforms to enhance brand visibility and customer engagement.Design & Customer Experience: Ensuring all design and customer touchpoints are consistent, aesthetically pleasing, and aligned with our brand identity.Training & Certification Management: Overseeing the scheduling and execution of training and certification programs for our clients at InfoAssure. Show less