Katie ODonohue

Experience

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  Childress-Howard Motorsports

  May 2004 - May 2007

  Marketing & Sponsor Relations

  Developed marketing/sponsor materials marketing copy for three team cars and managed the race website. I produced sponsor and team packages, press kits, and sponsor packages. Organized and directed charity events, community involvement, and track-side media events with Grand-Am and General Motors. Assisted the General Manager in race preparations and coordination and provided marketing support to the Public Relations Manager. Participate in multiple Rolex 24 races with two to three teams each year. Show less

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  SLD Unlimited Marketing/PR

  May 2007 - Jan 2008

  Marketing Maverick

  Conducted marketing research and developed and implemented marketing strategy plans for key clients. Provided copywriting and web support.

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  SGB Media

  Jan 2008 - Jul 2015

  Led the Marketing and Sales Coordination for SportScanInfo a Research Division of SportsOneSource, developed client relations for our Point-of-Sale service, supported two outside sales executives and managed key clients internally from financial institutions, global manufacturers and retail partners.Had responsibility for tracking and creating access for SportScanInfo clients, managed/client liaison for SportsJobSource.com, helped develop, plan and execute the SGB 40 Under 40 Awards, managing external public relations. Show less

  • Associate Publisher | Client Solutions Manager

    Jan 2008 - Jul 2015

  • Business Development Manager & Retail Relationship Manager

    Oct 2009 - Jun 2011

  • Research Sales & Marketing

    Jan 2008 - Oct 2009
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  Formula4Media, LLC

  Jul 2015 - Apr 2022

  Senior Account Executive

  Currently collaborate with brands who are looking to educate, influence and grow their market share within the active lifestyle industry through our portfolio of media titles and events.Formula4Media covers the most influential specialty markets: fashion comfort footwear, athleisure fashion and footwear, performance running, outdoor softgoods, footwear and hardgoods, team sports and performance textiles and materials. Coverage of these specialty markets inform everything we do in our magazines and event. It allows us to deliver cutting edge reporting to all our readers and provide them with what they need to know, when they need it, and in a format that is convenient for them. Formula4Media’s business-to-business publications target different segments in the footwear and apparel business. Our readers get exactly the information they need and our brand advertisers get precisely the markets they want at efficient rates with no waste. Marketers can expand their reach and extend their marketing dollars with Combination buys through print, digital magazines, newsletters, websites and sponsorship at our event.Sports Insight: http://sportsinsightmag.com/Footwear Insight: http://www.footwearinsight.com/Outdoor Insight: http://www.outdoorinsightmag.com/Team Insight: http://www.teaminsightmag.com/Textile Insight: http://www.textileinsight.com/Sportstyle: http://www.sportstylemag.com/Inside Insight: http://insideinsight.com/Newsletters:Sports Insight Extra: http://sportsinsightextra.comFootwear Insight Extra: http://footwearinsightextra.com Previous Owned Trade Shows:The Running Event: http://www.therunningevent.com/The Running & Fitness Event for Women: http://therunningandfitnesseventforwomen.com/ Show less

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  Omni Digital Group

  Apr 2022 - now

  Sales Business Development Executive, Outdoor

  Omni Digital Group is a full-service technology advertising agency based. Using our proprietary software, Omni Lighting, we exclusively work with retailers and brands to leverage their internal data to guide digital advertising to success. Our technology track's clients' ROI on ad campaigns and enables them to target market to gain the most results for their spends.

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  SGB Media

  Nov 2022 - now

  Associate Publisher + Media Sales

  SGB Media is a leading voice of the active lifestyle industry, delivering breaking news, executive analysis and key insights to manufacturers and retailers around the world.

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  CartoonBrew.com - Animation News

  Jan 2024 - now

  Director of Advertising

  With a celebrated 20-year legacy as the foremost animation industry news resource, Cartoon Brew stands as a renowned online publication devoted to the craft. It serves as a hub for professionals and enthusiasts alike, offering insightful articles, news updates, and commentary on all aspects of animation—from traditional techniques to cutting-edge digital innovations. With a focus on both the artistry and business of animation, Cartoon Brew provides a comprehensive resource for anyone passionate about the world of animated storytelling. Show less