Emil Radev

Experience

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  Bulgarian Online Research

  Feb 2016 - Sept 2017

  Quotation and Project Manager

  - Project Management - daily management of tracking/wave/ad hoc studies within different accounts - Working on Multicountry/Multivendor projects- Client and Panel Partner communication - ability to understand and express various and complex inquiries via email as well as over the phone- Following the updated/revised and the new procedures along with questioning and analyzing them in order to provide feedback- Technical Assistance - testing new software, features etc.- Analyzing Data and Generating Daily Reports- Involvement in the Training program (Theoretical and/or Practice Sessions) Show less

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  Performance Ads

  Jan 2018 - now

  Senior PPC Specialist & Team Lead

  • Develop and implement advanced PPC strategies across various digital channels to drive client success and achieve business objectives.• Lead and mentor a team of PPC specialists, providing guidance and support to ensure high performance.• Oversee the creation, execution, and optimization of PPC campaigns, ensuring alignment with client goals and maximum ROI.• Manage and allocate large-scale PPC budgets, ensuring effective resource use and optimal return on investment.• Conduct in-depth performance analysis, generating detailed reports that highlight trends, insights, and opportunities for improvement.• Lead efforts in funnel optimization to improve the customer journey from ad click to conversion.• Develop and implement conversion rate optimization (CRO) strategies to increase conversion likelihood.• Design and execute sophisticated A/B and multivariate testing to enhance campaign performance.• Review and approve all ad campaign copy and creative to meet high standards of quality and effectiveness.• Maintain strong client relationships, providing strategic advice to help achieve their marketing goals.• Collaborate with other departments to create integrated digital marketing strategies.• Ensure efficient use of PPC management tools and continuously improve campaign management processes.• Stay updated on the latest trends and best practices in PPC and paid media.• Present strategies, performance updates, and recommendations to clients and senior management. Show less