Edre Coutinho

Experience

• 

  UFBA - Universidade Federal da Bahia

  Aug 2018 - Jul 2020

  Research: Propensity Score Matching for Hierarchical DataLead Researcher: Rosemeire FiacconeIn causal studies, one of the most used techniques disregards hierarchically structured data. I studied and applied different approaches so that it can improve the performance of propensity score matching for hierarchical data such as: within the cluster matching, preferably within the cluster matching and calculation of the hierarchical logistic regression. This study is relevant for the causal inference field because these techniques can reduce the standard error for the treatment effect estimates. We used school data (naturally organized in levels: students within schools) for this application, but the same approach is easily adaptable to other clustered data. Show less

  • Undergraduate Research Fellow PIBIC/Fapesb

    Aug 2019 - Jul 2020

  • Undergraduate Research Fellow PIBIC/Fapesb

    Aug 2018 - Jul 2019
• 

  QuintoAndar

  Jan 2021 - Dec 2021

  Business Analyst

  • Analyzed data to support strategic decision-making, process improvements, and new business strategies.• Developed diagnostic analyses to identify opportunities for process optimization across teams.• Created an AppSheet application that reduced operational lead time by over 30%.

• 

  The Walt Disney Company

  Jul 2022 - Apr 2025

  • Designed methodologies to address key business decision-making across Marketing, Growth, and Retention Analytics teams.• Consolidated and prioritized project demands from different leaders, aligning deliverables with team objectives.• Responsible for building predictive models and data analysis.• Developed models to estimate subscriber churn probabilities and acquisition cost recovery times.• Standardized social media metrics for integration with platform KPIs, improving measurement consistency.• Responsible for automation and process optimization, focusing on key analytics workflows to improve efficiency and reduce manual intervention.• Partnered with stakeholders to define and validate marketing team goals using data-driven methods, replacing intuition-based approaches.• Technical recruiter for new hires. Show less • Rotated through 3 main Analytics areas, gaining expertise in diverse methodologies and tools to develop new data-based solutions for Disney+.· Marketing: Led the development of a methodology to estimate the impact of offline campaigns on organic interest in Disney+, identifying optimal campaign types and investment timings.· Subscribers & Partners: Designed a study to analyze Disney+ package offerings, uncovering the most value-added combinations despite challenges in data completeness.· Retention: Developed a clustering methodology to analyze churned subscribers, enabling targeted retention and win-back strategies.• Built acquisition dashboards, organized performance reports, and collaborated with team leaders to deliver actionable insights.• Early admission as a supervisor due to outstanding individual performance. Show less

  • Data Analytics Supervisor

    Dec 2023 - Apr 2025

  • Business Intelligence & Data Science Trainee

    Jul 2022 - Dec 2023
• 

  Uber

  Apr 2025 - now

  Data Analytics Manager