Weronika Sobolak

Experience

• 

  Message House PR Agency

  Jan 2007 - Jan 2009

  Specialist
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  Dialogix

  Jan 2009 - Jan 2011

  Account Manager
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  SMI

  Jan 2010 - Jan 2011

  Account Manager
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  Zanox

  Jun 2011 - Oct 2011

  Sales Manager EE
• 

  Facebook

  Oct 2011 - Sept 2021

  - Lead Facebook Global Partnership with Johnson & Johnson and SC Johnson along with the core team based out of NY- Lead governance and training globally focused on mobile first capability building- Established Mobile Accelerator Program as innovative ways of working across multiple stakeholders including advertisers and agency partners to drive behavior change leading to accelerating mobile first marketing, agile learning and greater business impact- Lead global measurement, media and creative works streams focused on maximizing investment brands across Facebook & Instagram- Lead cross sharing and learning globally for faster best practices adoption across 500+ stakeholders Show less • Driving long term strategic relationships with top US partners representing TV Networks • Brand & digital consultancy to drive incremental revenue from both brand and digital budgets• Build and manage relationships with key clients and agency partners: media, creative, PMD, measurement • XFN collaboration of all projects• Media Planning, Strategy & Measurement• Manages and consults on complex advertising solutions and integrations• Outlines measurement solution based upon key KPI’s• Platform & Product Expert and responsibility for educational push on FB solutions and developments globally • Driving product innovation globally based upon client needs Show less * Joined as the first Client Partner for 25 Central & Eastern Europe markets* Brand, business and digital consultancy for E-commerce, Finance, Automotive, Entertainment & Global Startups across 25 CEE countries * Conducting in-depth evaluation of Clients’s challenges in the context of company performance vs. KPIs and turning it into strategies and execution plans with deep understanding of industry, market trends and Facebook marketing solutions * Developing and broadening high-level collaborative relationships * Analyze campaign performance statistics and recommend optimized Facebook marketing solutions* Developed politics & governments vertical in CEE* Leading e-commerce & mobile vertical in CEE* Took the lead on Instagram in CEE* Event planning for key clients and agencies* Representing Facebook at the key industry events across the EMEA* Training people across EMEA Show less

  • Global Clients and Categories Lead, Tech Industry

    Oct 2019 - Sept 2021

  • Global Solutions Partner, CPG, Global Clients and Categories Org

    Mar 2016 - Oct 2019

  • Client Solutions Manager USA, Entertainment

    Oct 2014 - Mar 2016

  • Client Partner Central & Eastern Europe

    Oct 2011 - Sept 2014
• 

  Fordham Gabelli School of Business

  Mar 2016 - now

  MBA Lecturer

  I teach classes about consumer first marketing in a mobile first world and about career planning and entrepreneurship.

• 

  Team4Tech

  Mar 2016 - Mar 2016

  Volunteer - Career Planning and Entrepreneurship Teacher

  Volunteered in a 3 weeks program in Vietnam to teach career planning & entrepreneurship that led to establishing specific curriculum for children in orphanages.

• 

  Meta

  Sept 2021 - now

  Global Lead Economic Impact