Heathyr Smyth

Experience

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  The Village Board Shop

  Jan 2005 - Jan 2012

  Assistant Buyer / Visual Merchandiser / Social Media / Marketing Coordinator

  Snowboard and Bikini Shop-Spreading Stoke since 1985-Managed online and in-store merchandising, inventory, and sales. Executed in-store visual presentations and marketing efforts. Initiated email-marketing strategies to communicate news and events to customers.-Played a key role in the continued development and growth of The Village Board Shop by providing support as the apparel buyer for all apparel categories.-Developed new marketing and sales awareness program though social media marketing and search engine optimization (SEO).-Utilized strong leadership skills and communication expertise to maximize sales and profitability. Attended trades shows, negotiated costs, managed vendor margin support and wholesale pricing, resulting in increased sales.-Developed and executed strategies for merchandise assortments, vendor relations management, and marketing management.-Trained, supervised, and developed a team of three merchandise assistants, ensuring optimal performance and compliance with company goals. -Spearheaded the online projects Shop.TheVillageBoardShop.com & TheVillageBoardShop.com Show less

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  Sessions Outerwear

  Jan 2012 - Jan 2012

  Women's Outerwear and Apparel Designer

  Artfully Designed and Manufactured Ski and Snowboard Outerwear/Apparel Brand- Established in 1983-Developed and designed women's, men’s, and children's specific outerwear, lifestyle, and accessory lines. Performed market research to create silhouette ideas, seasonal color stories, original novelty prints, and determined textile selections.-Collaborated with senior designer to interpret trends through design and development. Drafted CAD and hand technical flat sketches, composed line sheets using Photoshop and Illustrator. Created graphic designs for garment screen prints. Approved lab dips, original novelty prints, and garment washes. Assisted with the selection of trims, fabrics, fit, and styling for women’s, men's and children's line.-Assisted product developer in sourcing decisions, creating tech packs, and maintaining fit standards. Attended prototype meetings to assist with garment fittings and pre-production sample design changes. Worked with overseas manufactures to relay understanding of designs. Show less

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  Local Honey Designs

  Feb 2013 - Oct 2014

  Production Manger / Product Developer / Product Designer

  Swimwear and apparel for water women, yogis, travelers + the free spirit in all of us! <3-Created new ideas for innovative construction, tested fabrics, negotiated costs, worked directly with manufacturers and pattern makers, led garment development from conception to completion. Managed and kept margin targets in line while maintaining quality and design.-Designed original prints, swimwear, apparel, and accessories on trend with market research and dynamics. Designed and developed swimwear from start to finish. Approved lab dips, stock colors, and strike offs. Responsible for creating new product patterns, tech packs, and fit updates that are introduced to the market. Consistently outlined the marketplace in which the designs fit into. -Identified strategic marketing objectives, led creative efforts, managed special projects, and clarified the identity and positioning of the brands within the competitive landscape. Determined key product initiatives within each product line, negotiate external marketing contracts, and served as the point of contact between the creative team and the manufacturer. -Planned and executed trade show logistics, ensured a brand presence at national events and contests, and coordinated all press releases within the public relations department, including frequency and content. Prepared and managed the operating budgets for brand, including preparation of variance reports. Identified trends, implemented strategies to broaden consumer awareness, and edited all Local Honey related photography.-Directed all Local Honey related marketing and promotional efforts, including co-op advertising, catalogs, POP design, press releases, event sponsorship, and evaluation of designs on product graphics and advertising. Show less

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  Beach Riot

  Nov 2014 - Nov 2015

  Production Manager / Product Developer

  -Deliver finished goods on time according to ship dates while ensuring production is understanding and matching the design specifications.-Negotiate costing for all styles to achieve competitive pricing and strategic retail and margin targets; maintain and organize costing records.-Maintain seasonal calendar to meet strategic design development process and production timing requirements, managed and assured head designer turn over designs on or before design calendar due dates.-Create costing and bill of materials worksheets. Manage all domestic raw materials data and record progress of all styles within the style master. Create weekly WIP reports and share progress weekly with Operations Manager, keeping spending aligned with initial costing.-Cost and managed overseas production and coordinated all FOB goods to Beach Riot’s Costa Mesa warehouse. Managed offshore production and ensured on time delivery of private label brand Permanent Vacation for Tilly’s Inc.-Evaluate domestic production and encourage vendors to increase maximum capacities. Manage supplier relationships and communicate development and production to in house design team. Increased garment knowledge by working hands on with the Gerber system and marker makers.-Organize and distributed all pre-ticketing to factories for ASOS, Free People, Nasty Gal, Urban Outfitters, and Nordstroms. Delivered all UPC codes to factories upon turnover of cuts (domestic) or tech packs (offshore).-Manage domestic quality control weekly, oversea production for any quality issues. Assess overseas production as pre-production samples arrive. Spec PP and TOPs to assure measurements are within tolerance.-Manage all vendors’ invoices and negotiate terms with vendors. Reconcile invoices to the raw materials management system, ensuring high gain and low loss. Ensure all costs are accounted for and update costing sheets swiftly when a change is made to the garment- to ensure cost does not go over budget. Show less

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  SWELL

  Nov 2015 - Oct 2016

  Product Development Manager

  • Manage and drive the regional product creation process from design stage through samples to on time production. Ensure projects meetthe brand & consumer needs and can be mass produced on time at targeted costs.• Research seasonal trends in activity, silhouette, color, fabric, and trim. Create trend boards, concept sketches, technical drawings, bill ofmaterials, trim and label packages, seam construction and preliminary fit dimensions. Create product concepts, prints, layouts, and colorways formonthly collections.• Lead, plan and execute development projects according to critical timelines and pre-planned dates. Problem-solve design tech packages prior tohand-off for potential construction, material, fit, and wear or cost concerns. Manage all updates to tech packs and ensure design is coming outspec to initial or updated tech packs. Negotiate with factories to hit ensure target price points for SWELL consumers.• Review and evaluate project status with the factories with a growing knowledge of patterns, mold processes, materials, pricing, yield &cost analysis, manufacturing processes and end use performance. Ensure costing is matching with a 71%+ profit for SWELL brandedproduct to secure margin building product.• Lead and manage the diagnosis of fit/wear and commercialization issues and ensure that product offerings are proven and tested successfullycommercialized for mass production.• Facilitate inventory turnover and product availability by reviewing and adjusting inventory levels and production timelines.• Engage consumers with SWELL branded products by initiating brand campaigns that align with SWELL’s target market in Men’s, Women’s, andAccessories categories.• Manage orders placed to the Australian development team to ensure product is delivered and is merchandised correctly on site. Track sales of allSWELL branded product to provide analysis on styles and attribute plans to for growth of SWELL branded products. Show less

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  Seea

  Jul 2016 - Dec 2018

  Product Development and Production Manager

  • Liaison and core product communication between Domestic and Overseas vendors and US. Track and report WIP• Manage technical deign details and identify key knitting, sewing, specialty fits, and construction techniques from block creation through final tech packs.• Source specialty yarns, fabrics, neoprene, plastics, metals, foams, and trim applications. Manage and maintain annual and seasonal color pallet and stock fabric tracking.• Create and maintain product specification files and block library. Created, implemented, and maintain Master Pattern WIP tracker. Created and implemented Yield tracker for domestic fabrics and BOM tracker.• Provide final buy ready approval by tracking on ERP system.• Conduct thorough cross-department product reviews. Record, communicate and ensure all productrevisions are accurately seeded through sample rounds.• Communicate and negotiate costing terms between vendors and merchandising teams.• Facilitate vendor delegation with Production team to ensure capacity and capabilities.• Weekly domestic factory visits to ensure timely development on specialty products, garments, and trims. Show less

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  Conscious Collective

  Oct 2018 - now

  Director
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  The Conscious Collective Agency

  Nov 2018 - now

  Product Development and Production Director