
Majid Jameel
Marketing Officer (Middle East)

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About me
General Manager | Start-up to scale-up | Technology, Transformation, Commercial, Product, Marketing, Sales | Impactful Leadership & Innovation
Education

University of Wollongong
1995 - 1998BBA Business AdministrationActivities and Societies: Captained University Cricket Team

Bond University
2001 - 2002Masters Master of IT ManagementActivities and Societies: Awarded Vice Chancellor Award for Academic Excellence. Awarded scholarship for continuously achieving exceptional results.
Experience
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Australian Trade and Investment Commission (Austrade)
Jan 1999 - Jan 2000Marketing Officer (Middle East)I was responsible for boasting Australian exports to Middle East. This involved conducting market research, providing strategic advice on product launches, identifying, and organising meetings with key strategic partners and supporting businesses throughout the establishment process. I organized trade events, networking functions, Sydney 2000 Olympics trade exchanges besides organizing official government visits, mostly notable of which was visit of Minister of Trade, Hon. Mark Vaile with a delegation of 45+ Australian exporter. Show less

Microsoft
Jan 2002 - Jan 2005Asst. Product Marketing Manager (Desktop Evangelist)Led product launches and marketing for Windows and Office across South Gulf covering UAE, Oman, Pakistan and Yemen. The role required designing strategies for the diverse product portfolio across different consumer segment covering large enterprise, small and medium businesses, channel partners, education sector, government and individual consumers growing revenue and sales.

Philip Morris International
Jan 2005 - Jan 2011Strategic Trade Program | Project Lead | Business Lead | Territory SalesPerformed diverse and challenging roles from strategic trade program management involving channel education, readiness and incentives to leading critical technology, process improvement, regulatory compliance projects requiring complex business analysis and stakeholder management to grow market share and revenue.

NBN Co Limited
Jan 2012 - Jan 2013Stakeholder relationsWhile managing the experience centre, I was responsible for effectively delivering on a mass communication campaign engaging with various stakeholders ranging from ministers, council members, corporate, education, healthcare sector to educate and propagate benefits of NBN for the economy, business and individuals. I design campaigns and targeted messaging to ensure effective delivery of key messages to influential community stakeholders.

Telstra
Jul 2013 - Jan 2019Transformed $1.5 billion mobility product portfolio by de-coupling inclusions to promote customer choice, introduction of no-lock in contracts and funds to buy value-add technology services like security, device/fleet management. This resulted in capturing larger share of customer wallet and growing revenue in a traditionally declining carriage market. To empower sales teams, I created dynamic pricing for the portfolio, increasing pricing effectiveness and speed to market. Implemented value-based pricing methodology and commercials for large complex deals with tight timelines and demanding commercial agreements. Proactively lead strategic commercial discussions for bids and tenders. Responsible for developing and engaging with senior management of the key accounts with a view of driving deeper sales engagement through effective account planning, targeted communication and creating clear value propositions. My result-oriented approach ensures that I deliver well beyond the expected results receiving MVP (Most Valuable Player) award as recognition.
Senior Strategic Pricing Manager
Jan 2016 - Jan 2019Deal Pricing Manager
Apr 2015 - Dec 2015Account Manager
Jul 2013 - Apr 2015

Telstra Wholesale
Jan 2019 - Apr 2020Innovation and Strategy ManagerAs landline revenue declined due to creation of nbn (National Broadband Network), my role was responsible for new product inception, creation and product transformation to offset this large revenue loss. I led complex stakeholder negotiations to create a multi-brand strategy which resulted in aligning of market posture for mobility across main, sub and wholesale brands.

Telstra
Apr 2020 - Sept 2021General Manager Commercial and Customer InnovationAs one of the founding members of the pathfinder project for Telstra to establish the parameters of disaggregation, monetization, and creation of a new organizational structure, I laid the organizational, legal and commercial configuration for Telco Infrastructure spin-off. This resulted in successful monetization of Telstra mobile infrastructure resulting in creation of a $7 billion organization Amplitel.I used agile workforce planning methodology, hiring in stages and expand or stabilize based on market movement, as I created commercial, sales and customer functions hiring commercial, analysts, sales, and marketing communication experts. Hiring was diversified and strategic, helping Amplitel build industry intel.To support people with right technology and tools, I led the technology strategy by acquiring asset management software and pioneered world leading drone based digital twin program which reduced risk and cost of maintenance, and laid foundation of a leading-edge customer experience. Show less

Amplitel
Sept 2021 - Dec 2022GM - Sales, Product and MarketingLeading successful creation and market launch of $7 billion brand was the start of Amplitel growth story. As owner of all future growth, I built 5-year road map for staged growth across multiple customer and market segments. This aligned view resulted in creation of three key strategies, creation of a vision for a digitized (single pane of glass) customer journey, a new got to market strategy through channel partners to open untapped/inaccessible market segments helping sweat Amplitel assets and targeted incentive plan for sales to drive long term growth. Show less

ECommunications
Jun 2023 - nowGeneral Manager - Commerical and Sales
Licenses & Certifications

Lean Six Sigma White belt
LSINov 2018
CERT IV in Workplace Training and Assesment
Jan 2008- View certificate

Leading with Innovation
Lynda.comOct 2018 
Presentation Skills
RogenSi, a TeleTech companyJan 2010
Presentation Excellence
RogenSi, a TeleTech companyJan 2010
PRINCE2 Foundation
APMG-InternationalJan 2015
PRINCE2 Practitioner
APMG-InternationalJan 2015
Honors & Awards
- Awarded to Majid JameelJoe Berry Industry Award Association of Sales and Marketing Companies Australia (ASMCA) 2010 Entrants were required to submit a 1500-1800 word essay, accompanied by a 12-slide PowerPoint deck, proving their comprehensive industry knowledge and ability to think outside the square. Selected finalists presented to a group of seven senior industry executives and were required to answer wide ranging questions about the industry trends and future.
- Awarded to Majid JameelWinner Peter Jowett Industry Award The Australasian Association of Convenience Stores (AACS) 2010 Participants were required to submit a written paper of 4500 words and deliver a presentation to 100 top industry executives. Audience present voted for the best presentation to select overall winner.
Languages
- enEnglish
- urUrdu
- puPunjabi
- arArabic
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