Shweta Sharma

Experience

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  Outline India

  Feb 2015 - Oct 2015

  Senior Research Assistant

  1. Analysed data for storytelling to support impactful research initiatives and client projects.2. Assisted research teams with data collection in the field, ensuring data quality and adherence to protocols.3. Designed research experiments and analyzed data to extract valuable insights, informing project progress and client recommendations. Basically launching and executing entire research experiments through statistical methods. 4. Created compelling visuals to communicate complex data insights clearly and concisely. 5. Presented research findings and recommendations to stakeholders at national and international conferences, fostering industry connections and generating leads. Show less

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  Azoth Analytics Pvt. Ltd.

  Nov 2015 - Jul 2016

  Research Analyst

  1. Executed 7 market intelligence projects independently across diverse industries including FMCG, Fintech, and Logistics.2. Applied data analytics to analyze market trends and derive actionable insights.3. Created comprehensive syndicated reports that informed strategic decisions.3. Utilized data visualization tools to present complex data in an accessible and engaging manner.4. Led a team of 3 as Project Manager for two project phases of a project, ensuring timely and successful project completion. Show less

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  Mahindra Agri Solutions Ltd.

  May 2017 - Jun 2017

  Intern

  1. Provided analytical solutions for inventory management, effectively overcoming operational and logistic inefficiencies.2. Promoted B2C products through exhibitions at Mahindra campus, significantly increasing daily sales.3. Executed project to reduce turnaround time for inventory by 32%, enhancing overall efficiency and productivity.

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  Leafera Agro foods Pvt Ltd

  Nov 2018 - Aug 2022

  Director- Growth Marketing

  At LeafEra my work brought 400% growth to the company in the early stage of the company as I have - 1. Leveraged marketing automation platforms (HubSpot, Zoho) to drive strategic outreach, cultivate client relationships, and nurture leads through automated workflows.2. Executed high-performing digital marketing campaigns across social media platforms, managing brand image and fostering audience engagement.3. Developed and implemented comprehensive marketing strategies, ensuring seamless execution through omni-channel marketing efforts.4. Utilized email marketing automation tools (campaign creation, segmentation, A/B testing, personalization) to nurture leads and drive conversions. 5. Employed marketing analytics tools for data analysis, campaign performance measurement, attribution modelling, and ROI calculation.6. Designed and ran experiments with data-driven hypotheses about improvements to the user experience across the entire user journey. 6. Contributed to the selection, implementation, and integration of various marketing technologies within the MarTech stack. Show less

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  LinkedIn

  Sept 2022 - Dec 2023

  Experienced Growth Marketer Looking for roles in D2C, Tech

  I went through some serious health challenges at this time but it did not stop me from pursuing professional excellence in growth marketing !During this time I have been -1. Working towards a Professional Certificate - 'Data Science and AI Skills for Senior Marketing Professionals' offered by Data is Good.2. Building out a personal website to showcase my work (it will be live soon).

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  Cero Hero

  Jan 2024 - now

  Growth Marketing Consultant

  At Cero Hero I have - 1. Developed a comprehensive branding strategy to establish a strong brand identity and messaging. 2. Led the creation of Go-to-Market strategies for new channels and programs, ensuring successful product launches and market adoption. 3. Facilitated sales success by crafting a clear communications strategy that effectively emphasized product differentiation and value proposition. 4. Led B2B outreach initiatives to forge strategic partnerships and expand market reach. 5. Implemented user acquisition strategies to drive app downloads and user growth across TOFU6. Working towards lowering CAC, demand generation, A/B Testing and creating landing pages. Show less