Scott Heinecke

Experience

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  Arch Wireless

  Jul 1998 - Sept 2002

  Senior Major Account Rep

  Managed and grew fortune 100 accounts in Cincinnati. Was responsible for maintaining and growing all account with 500+ two way paging or regular paging systems.

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  FIFTH THIRD

  Sept 2002 - Feb 2006

  Assistant Branch Manager
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  BlueStar US

  Feb 2006 - Sept 2013

  Datalogic Business Development Manager

  I was the Business Development Manger for BlueStar Inc my job was to grow and help build the Datalogic line from everything to POS reports, inventory report, accounting and budget analysis. To increase sales through marketing each month. Trade show support: Organize products and setups for shows. Coordinate pre-show and post-show activities at tradeshows.  Negotiation: Work with vendor to negotiate marketing plan yearly as well as trade show sponsorship levels. Identify strategic partnerships and gathered market information to gain a competitive advantage. Price management: Work with promotional pricing, price exceptions and price changes.  Internal and external promotions: Promotional marketing plans, create promotional materials, execute promotions.  Partner programs: Entering and tracking special discount programs to specific high volume customers.  Sales Support: Support sales team with questions regarding the product line. Act as a product specialist to secure deals.  Deliver performance updates, Lead Quarterly Business reviews and meetings.  Maintain up-to-date knowledge of industry, target accounts and competitive landscape.Helped BlueStar become Distributor of the year in 2011 and 2012Helped BlueStar achieve highest growth year over year.www.bluestarinc.comwww.datalogic.com Show less

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  SYNNEX

  Nov 2013 - Apr 2014

  Business Development Manager

  The Business Development Manager for the Datalogic product line.

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  New Horizons Credit Union

  Jun 2014 - Feb 2016

  Director of Marketing/ Director of Business Development

  •Develop, implement, monitor, and evaluate marketing strategies and planning to build and promote the New Horizons brand to include all channels such as website, digital marketing, social media, advertising, promotional campaigns, etc. •Develop, implement, monitor, and evaluate communications strategies to partners to support marketing objectives and maximize positive understanding and exposure of the New Horizons initiative. •Manage and coordinate relationships, and explore opportunities with partners to help strategize and maximize brand exposure – creative thinking, co-branding, marketing planning, public relations, co-op advertising, event planning – for promotional campaign development. •Develop, implement, monitor, and evaluate public relations strategies and tactics to support the marketing objectives and maximize the positive exposure for New Horizons in local and regional markets. •Develop social media network strategies to manage platforms and engage audience on Facebook, Twitter, LinkedIn and use social media analytics tools to improve social strategies as needed. •Copy write for various types of content communications, press releases, website, social media, blogs, newsletters, 3rd party newsletters •Manage and coordinate relationships with outsource parties to ensure alignment with organization brand guidelines and marketing standards – PR/communication/ad firms, graphic designers, web/digital marketers, or similar responsibilities. •Conduct market research and focus group activities to evaluate the New Horizons initiative and develop marketing plans to ensure brand recognition. Stay current with the financial marketplace and industry, and adjust marketing plan accordingly. •Develop engaging and influential presentations for educational purposes regarding the New Horizon initiative as well as presentations to propose potential new member development and promotional activities Show less

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  Pomeroy

  Mar 2016 - Apr 2018

  Business Manager- Sales Solutions Center

  OEM/Distribution Business Manager for Pomeroy.

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  ATEN Technology

  May 2018 - now

  Senior Channel Account Manager

  Responsible for growth and management of Resellers and System Integrators in the Central and Midwest Region. Travels and meets with channel partners, distributors, and end users. Delivers product trainings to drive ATEN awareness and increase market share in the IT/KVM and Pro AV space. Works with the ATEN product management teams to effectively align sales strategy. Develops and implements pricing and sales strategies. Supports product forecasting and operations supply forecasting. I handle the top resellers within the company and end users. Show less