Sandra Nikolova

Sandra Nikolova

Co-founder

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location of Sandra NikolovaBulgaria

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  • Timeline

  • About me

    Sales Manager at bTV Media Group EAD

  • Education

    • New Bulgarian University

      2013 - 2015
      Master's Degree Advertising

      Activities and Societies: Mobile Advertising, Media Planning, Agency - Client Relationships, Creative thinking, Copywriting, Marketing research, Internet communications, Innovation Academy - June 2014, and others. The course specializes in Communication and Brand Management and Media planning. Classes include Digital communication, Advertising strategies, Event planning, Media branding, Product placement and others.

    • Technical University Sofia

      2009 - 2013
      Bachelor's degree Engineering/Industrial Management
    • Technical University Sofia

      2013 - 2015
      Master's Degree Industrial Management - Marketing specialization

      The course specializes in Marketing. Classes include Market research and analysis, Marketing communications, Project Management and others.

  • Experience

    • StreamerS

      Jan 2011 - Jan 2012
      Co-founder
    • Universal Advertising LTD

      Jun 2011 - Aug 2014
      Coordinator

      • Developing outdoor advertising strategies for clients• Communicating offers with clients• Coordinating clients campaigns specifications and execution• Placing product specifications and orders• Writing and submitting letters of permission to Sofia Municipality• Coordinating vinyl and poster placement in Sofia City

    • Sofia Med AD

      Sept 2012 - Sept 2012
      Intern

      Intern at Health, Safety & Environment Department

    • BTV Media Group EAD

      Mar 2013 - Jun 2013
      Trainee
    • BTV Media Group EAD

      Dec 2013 - Jun 2014
      Marketing Intern

      o Facebook content and community management;o Improvement of the national campaign “Let`s Do IT” – Bulgaria 26 April 2014;o Structuring the new informational national support center for volunteers, municipalities and partners;o Delivering and creating presentations in front of interested parties;o Responsible for the organization and execution of the online promotion of the campaign on the web site and Facebook page; o Coordinating interns, partners of the campaign, District Administration officers, and local stars – faces of the campaign. Show less

    • INVEZZ

      Sept 2014 - Nov 2014
      Publisher
    • BTV Media Group EAD

      Mar 2015 - now

      • Leads yearly negotiations with assigned accounts for their TV deals• Actively seeks new business opportunities.• Prepares customized offers to clients• Develops advertising strategies for direct clients• Develops TV advertising schedules for clients and monitors the campaigns performance• Responsible for managing the accounts for Media Partnerships• Worked on the development of the company’s internal policy for Media Partnerships• Actively promotes to customers specific types of TV advertising• Keeps record of sales, contacts and deals and delivers sales reports to management• Supports cross-media sales for the assigned accounts• Works closely with Marketing, News and Finance Departments to meet clients needs• Prepares and delivers sales presentations.• Works to maximise sales and meet targets Show less • Responsible for the product placement and alternative advertising formats in TV for the assigned accounts• Actively seeks clients for the in-production programs.• Works closely with producers for the development of product placement opportunities within the content.• Develops new advertisement formats to meet clients needs. • Works closely with the Legal Department to insure that the proposals are in line with the active legislation• Prepares schedules for the airing of the clients formats.• Supports cross-media sales.• Involved in the development of the internal policy for executing barter deals.• Worked on the following productions: Master Chef, Bulgaria’s Got Talent, The Voice of Bulgaria, Before Noon, Dear Successors, The Farm, Before Noon and others. Show less

      • Sales Manager

        Jul 2020 - now
      • Sales Specialist

        Jun 2017 - Jul 2020
      • Alternative Sales Executive

        Mar 2015 - May 2017
  • Licenses & Certifications

    • Cambridge Certificate of Proficiency in English

      Cambridge English Language Assessment
      Jun 2009
  • Honors & Awards

    • Awarded to Sandra Nikolova
      Employee of the Month bTV MEDIA GROUP November 1, 2018
    • Awarded to Sandra Nikolova
      3rd place - Best student company of Bulgaria Junior Achivement Jun 2012 Developing a go-to market strategy for an interactive children's book - StreamBook. Represented Bulgaria on the European competition Junior Achievement Young Enterprise.
    • Awarded to Sandra Nikolova
      1st place in Green FUTURE case solving - BTV Media Group case solving - Best optimization of the campaign "Let`s DO IT world"