Marcus Chaves

Experience

• 

  BSH Bosch and Siemens Home Appliances Group

  May 2005 - Jun 2009

  Trainee | Product Development Engineer

  • Reporting to the Product Development Supervisor. Acting as Product Engineer for project SEDNA (new stove platform for brands Bosch and Continental).• Responsible for feasibility studies (technical and financial), aiming the optimization of parts/processes with focus on the reduction of product costs.• Participation in Style and Style projects (implementation of stainless line and product renewal of Bosch brand.)

• 

  Mabe Corporativo

  Jun 2009 - Nov 2011

  • Reporting to the Marketing Manager (Cooking Category). Assigned for the position to deepen studies on market gaps and prepare the introduction of new products.• Responsible for marketing activities for Built-in line (33 SKUs in cooktop/oven/suction), involving product positioning analysis, portfolio, communication strategy, innovation pipeline, renewals, quality perceived, consumers’ requirements, campaigns and pricing strategy.• Interface with Engineering, Sales and Trade Marketing areas for the synchronization/prioritization of activities. Show less • Reporting to the Engineering Manager. Joined the company in the acquisition of BSH from MABE.• Acting as Product Development Engineer for project Mid SEDNA, directed to complete renewal of stove line for brands Dako and Continental (R$ 20M in investments).• Analysis of processes timings, feasibility studies (technical and financial), aiming the optimization of parts/processes with focus on the reduction of product costs and project investment control.• Interface with Headquarters (Mexico) for the discussion of innovations, technical aspects, tests, trials, costs, timelines, budget vs. forecast. Show less

  • Marketing Specialist

    Mar 2011 - Nov 2011

  • Product Development Engineer

    Jun 2009 - Mar 2011
• 

  Esmaltec Eletrodomésticos

  Nov 2011 - Nov 2014

  • Reporting to the Corporate Controller Manager. Managing a team of 12 professionals. Assigned for the Headquarters (Fortaleza, CE) with the objective to promote in-depth analysis of cost composition, supporting strategic decisions. • Responsible for the analysis of cost composition for all home appliances products/categories (water dispenser, refrigerators, stoves and cooktops, >150 SKUs).• Interface with Marketing, Sales, Industrial and Engineering areas for the discussion of data/information, cost calculation methodologies and alternatives for optimization (raw materials, workforce, processes, utilities, etc.). Show less • Reporting to the Project Director. Assigned for the position as member of the team responsible to develop complete renewal of stoves (project NewGen stoves, with total investment of R$ 80M).• Responsible for technical/financial feasibility studies (raw material costs, workforce, volumes dimensioning, equipment investment) towards the optimization of parts and processes and product cost reduction.• Analysis of processes timings, project investment control, enhancements next to Procurement, Industrial, Marketing and Controllership areas.• Participation in the approval process of the new product line next to Top Management. Show less

  • Cost Coordinator

    May 2014 - Nov 2014

  • Product Development Engineer

    Nov 2011 - Apr 2014
• 

  Aliança Metalurgica S/A

  Nov 2014 - Aug 2018

  Engineer | Product Development Supervisor

  • Reporting to the Industrial Director. Managing a team of 2 professionals.• Responsible for managing in a integrated view all activities related to product development of 4 product lines (ironwork, castors, door lock and regulator for gas), near 1.500 SKUs.• In-charge of product design, definition of features, prototypes, mockups, laboratory trials, tooling monitoring, experimental batches, manuals, tags, cost/investment estimates and launch/go-to-market.• Interface with Marketing area for the discussion of innovation pipeline, market trends, opportunities, product lifecycle, benchmarks, competitive environment, product positioning, product extension and prioritization.• Interface with Commercial area for the discussion of volumes and product competitiveness in the point-of –sale.• Interface with Industrial area for the discussion of feasibility studies (production), investment needs, final cost/prices of products, raw materials.• Visiting to clients (resellers and Home centers) for technical explanation on product usage (sell-out acceleration) and to capture insights/feedbacks for continuous product development/improvement.• In addition, responsible to provide technical support (internal/external) for product application matters.• Member of the Innovation Committee. Show less

• 

  Metalfrio Solutions

  Sept 2018 - now

  • New Products Project Manager

    Sept 2021 - now

  • Engineering Project Coordinator

    Sept 2018 - Aug 2021