Edwin Lai, MBA

Experience

• 

  Trade-Link Exhibition Services Sdn Bhd

  Jun 2008 - Oct 2019

  Project Director

  Project Executive in charge of selling and managing operations of several editions of the engineering trade show, METALTECH Marketing Executive in charge of promotion of various trade events of the company, dealing with trade associations, chamber of commerce, government agencies, and international commercial offices.Project Director of METALTECH, in charge planning, promoting and developing the event. Implemented digital solutions within the event.

• 

  MTE Exhibition Sdn Bhd

  Mar 2019 - now

  As the Chief Executive Officer at MTE Exhibition Sdn Bhd, I spearheaded the organisation of major industrial trade fairs in Malaysia, such as MALT and SMART FACTORY. With a focus on innovation and collaboration, I led a team of professionals to deliver exceptional events that attracted top industry players and fostered valuable connections. Currently in charge of marketing and communications for MALT - Malaysia's International Trade Fair for Intralogistics & Supply Chain Management, SMART FACTORY - Malaysia's International Trade Fair on DIgital Transformation & Factory Automation as well as Metal Engineering Expo - Malaysia's international metalworking, machine tool and engineering exhibition.Contact me for more details on our events! Primarily in charge of developing,promoting and executive the marketing plan for a start-up company specialising in organising a Metal Engineering Trade Exhibition and Conference. Part of the team that won the award for Best Home-Grown Event by MACEOS in 2019.Marketing ExecutiveShow Operation Head

  • Chief Executive Officer

    Dec 2024 - now

  • Marketing Manager

    Mar 2020 - Dec 2024

  • Marketing Executive

    Mar 2019 - Mar 2020
• 

  Selangor & Federal Territory Machinery Merchants Association (SAFMA)

  Sept 2020 - Jun 2023

  Assistant Head of PR & Information Technology

  In charge of the association PR activities on outbound communications to members, industry and government agencies.SAFMA is founded in 1988 with the objectives of becoming the industry voice representing the hardware,engineering and machinery business.Our main objectives are:-To IMPROVE SAFMA member's rights, business network and welfare.-To ADVISE and represent SAFMA members on matters industry issues.-To improve members SKILLS by holding business improvement seminars and workshops-To explore and attain new business OPPORTUNITIES for SAFMA members-To induce advancements of TECHNOLOGY to improve the economy of the country. Show less

• 

  MACEOS

  Oct 2020 - May 2024

  🌟 Honored to Serve as Honorary Treasurer at MACEOS! 🇲🇾Thrilled to take on the role of Honorary Treasurer at the Malaysia Association of Convention, Exhibition Organisers and Suppliers (MACEOS). 💼 As a key financial steward, I'm committed to contributing to the growth and prosperity of the vibrant events industry in Malaysia.📊 Role Highlights:Financial Guardianship: Ensuring prudent financial management and transparency.Strategic Planning: Collaborating on financial strategies to support MACEOS' mission and vision.Resource Allocation: Optimizing resources to drive sustainable growth and impactful initiatives.🤝 Why MACEOS:Join us in shaping the future of Malaysia's events landscape! MACEOS provides a dynamic platform for networking, industry insights, and collaboration. Together, let's elevate the conventions and exhibitions sector in Malaysia to new heights.💬 Connect with Us:If you're passionate about the events industry and want to make a difference, consider joining MACEOS. Reach out to explore opportunities to contribute, collaborate, and thrive together.Excited for the journey ahead as we build a stronger and more vibrant events community! 🌐✨ #MACEOS #EventProfs #HonoraryTreasurer Show less

  • Honorary Treasurer

    May 2022 - May 2024

  • Chairperson, Education

    Oct 2020 - May 2022
• 

  Industry2u.asia

  Jan 2021 - Jan 2023

  Chief Executive Officer

  I help connect engineering companies to opportunities, while re-defining the boundaries of works they perform.My passion towards the industry is to assist SMEs in the engineering sector reach their full potential by alleviating their technological, scalability and resources issues.I do that by providing the knowledge and solution such as:B2B Digital Supply Chain SystemB2B E-commerce SolutionDigital Sales Process TransformationDigital Procurement Process TransformationBusiness Events Solutions:Trade Exhibition OrganisingConference OrganisingShow ManagementSales and Marketing Consultancy Show less

• 

  Digital Blueocean Bhd

  Jan 2021 - Jul 2023

  Chief Executive Officer
• 

  SAMENTA

  Mar 2021 - Dec 2022

  Chairperson, Manufacturing (Central Region)

  As the Chairperson of SAMENTA Central, i represent the SME manufacturers in matters of:- Inducting and Promoting Entreprenuerial Spirit among manufacturers- Developing Opportunities for Trade Promotions- Assist and Provide Consultancy for Technical & Productivity Developments- Be The Champion, Advocate & Liaison for SMEs to the Government

• 

  Selangor & Federal Territory Machinery Merchants Association (SAFMA)

  Jun 2023 - now

  Committee Member

  🔧 Proud to Serve as a Committee Member at SAFMA! 🌐Excited to share that I am now a Committee Member at the Selangor & Federal Territory Machinery Merchants Association (SAFMA). 🤝 It's an honor to contribute to an organization dedicated to promoting excellence in the machinery industry.🚀 What We Do:Drive industry collaboration and innovation.Foster networking opportunities among machinery merchants.Advocate for the growth and sustainability of the sector.💡 Our Mission:Empowering businesses, driving progress, and shaping the future of machinery commerce in Selangor and the Federal Territory.🌐 Connect with Us:Interested in the machinery industry? Join SAFMA to connect with like-minded professionals, stay updated on industry trends, and be part of a dynamic community.💬 Get Involved:If you're passionate about advancing the machinery sector, consider joining us! Reach out for more information on becoming a member or getting involved in our initiatives.Let's work together to elevate the machinery industry in Selangor and the Federal Territory! 🛠️✨ #SAFMA #MachineryIndustry #CommitteeMember Show less