Tony Chen

Experience

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  SUIRUI

  May 2007 - May 2009

  Project Manager

  First worked as an intern during Dec 2006 and May 2007, then joined SUIRUI as FTE.Serve top 3 clients - Microsoft, Autodesk and AMDSupport the customers to increase awareness and dive lead generation via digital campaignsMaintain Autodesk Great China Region official portal, Microsoft Small and Medium Business website and AMD campaign portal, including the general content operation, new product launch, localization and campaign execution with a project-based team

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  Autodesk

  May 2009 - Apr 2012

  Community and Communication Specialist

  Design and execute the marketing initiatives through digital marketing channel (Social Media, SEM, Newsletter, and advertising) to increase awareness and product adoption in education marketManage both China Mainland and Taiwan Student Design Community with +500, 000 members, responsible for overall operation including website development, marketing, content generation, server hosting and maintenanceManage Autodesk Designer Master account on Renren.com, with +110, 000 followersManage the localization and execution of annual new product launch in Education business line following Global planWork with other teams to market products/campaigns by utilizing campus community channelManage advocacy program – Student Expert, promoting and educating the students how to use Autodesk products in the universityBudget planning and management Show less

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  Sandvik Coromant

  Aug 2012 - Apr 2016

  Build Asia Pacific Digital Marketing virtual team, establish the way of working between global, Asia Pacific and field teamsDevelop digital marketing strategy and tactics as part of marketing plan, implement, track and report on an on-going basis to establish the best practicesAs the digital marketing driver, to drive the launch of digital solutions in the region, increase the internal awareness and finally go to marketThe focused platform / channels include but not limited to corporate website, social media (Facebook, WeChat, Weibo, YouTube, Twitter), e-newsletter, mobile marketing, marketing automation and search engine marketing, etc.…Take care of the e-commerce system (B2B), and implement new Partner Portal in China Show less Manage global monitoring & analytics systemDesign digital analysis strategy, define KPI’s, reporting templates, dashboard and toolsIntegrate and implement tracking systems into all the marketing channels, including website, e-newsletter, video platform (YouTube), mobile apps, social media and offline activitiesEducate and promote analytics crossing the whole organization as an evangelistReport the digital performance to corporate management team, with the advises of improvement/enhancement, support on data-driven decision, finally drive the businessLook after global e-newsletter program, work with content specialists and platform maintenance agency to deliver the best content and user experience to the customersWork as a digital marketing consultant to support the marketing programs in Asia Pacific, especially in Greater China Region Show less

  • Digital Marketing Manager, Asia Pacific

    Jun 2015 - Apr 2016

  • Digital Analytics, Global Marketing

    Aug 2012 - May 2015
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  Oracle

  Apr 2016 - May 2021

  Looking after Oracle communities with +200 user groups in APAC and EMEA, covering all the product lines including Oracle (Tech, Apps, Cloud), MySQL, Java and Special Interest Groups. Help the community to better serve its membership, maximum the investment at Oracle, drive the adoption of Oracle Cloud Looking after the Oracle Community in Asia Pacific

  • Director, Community Engagement - DevRel, APAC & EMEA

    Apr 2019 - May 2021

  • Senior Manager, Community Engagement, APAC

    Apr 2016 - Apr 2019
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  Huawei

  Jun 2021 - now

  Industry Marketing Expert, Senior Product Manager

  Industry Marketing, Product Manager, DevRel, University Program, Event Marketing, PR