Heather Blish

Experience

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  Lake Effect Design, LLC

  Jun 2006 - Feb 2007

  President, CEO, Founder

  Founder and managing partner of Lake-Effect Design, LLC, a comprehensive promotional marketing firm. I managed all aspects of the company, serving as project manager, graphic designer, and web developer, and coordinating the efforts of a team of independent contractors. I developed the company from concept to reality, building a brand with so much potential that within 6 months a PR firm had made an offer to acquire the company. Lake-Effect Design is now a division of TEBMedia, LLC.

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  Gard for Congress

  Sept 2006 - May 2008

  Internet Marketing Strategist

  As internet marketing strategist for the campaign, I was responsible for the appearance and function of the campaign website, http://www.gardforcongress.com, as well as the marketing for the site. I designed and coordinated the electronic newsletter, managed email lists, tracked visitor traffic to the site, and tracked competing candidate websites. I analyzed other political websites, assessing current features, techniques, and functions, determining their effectiveness and implementing them where applicable. Show less

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  Kewaunee County Economic Development Corporation

  Oct 2007 - Dec 2008

  Marketing Advisor

  Helped to craft a marketing campaign, working with local artisans to create a fresh new brochure, email newsletter, and vinyl tradeshow banners.

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  Maelstrom Solutions, LLC

  Jun 2008 - Aug 2011

  Lead Graphic/Web Designer

  Brand design & development, print marketing design, web design/development, content marketing strategy for business websites and custom software.

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  Deep Root Creative

  Apr 2015 - Sept 2019

  Graphic and Web Designer

  Responsible for all design efforts for external client branding, print marketing, and website projects. Additional responsibilities include:-Project management-Client relationships-Developing digital marketing strategies-Managing and maintaining websites and marketing strategies-Training clients to update and maintain their websites and marketing strategies

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  Walmart

  Sept 2019 - now

  Executes the Walmart Pickup plan in the store by updating operations board with key performance indicators; auditing customer orders to ensure they are fulfilled correctly; ensuring equipment is available and ready for associates; maintaining awareness of the Walmart Pickup strategy and execution goals; touring the store to evaluate Walmart Pickup performance; training and providing resources to meet store associate needs around the Walmart Pickup program; evaluating performance and processes and determining their impact on the total store; and supporting the development of new metrics and utilizing current metrics to evaluate Walmart Pickup effectiveness.Supports projects to improve Walmart Pickup efficiencies in the store by leveraging metrics and leadership insight to resolve operational gaps; modeling appropriate picking and loading for other associates; executing process improvement projects; evaluating the execution of program plans and projects and identifying any gaps; implementing solutions to improve process productivity and quality; and communicating with others to ensure Walmart Pickup is properly staffed. Show less Provides customer service by acknowledging the customer; identifying customer needs; assisting with purchasing decisions; locating merchandise; resolving customer issues and concerns; and promoting products and services, while maintaining a safe shopping environment.Fulfills customer orders by reviewing orders; locating, preparing, and packaging merchandise; ensuring the accuracy of orders prior to pick up; making appropriate product substitutions and consulting with customer as needed to ensure satisfaction; and following up on out-of-stock merchandise. Show less Provides and models customer service by acknowledging the customer; identifying customer needs; assisting with purchasing decisions; locating merchandise; resolving customer issues and concerns; promoting products and services; maintaining a safe shopping environment, and appropriately representing and supporting the company.Supports the achievement of financial goals by communicating and collaborating with other team leads and store management on business objectives; delivering daily operational guidance to teams; and monitoring inventory flow processes and service standards.Leads team associates effectively by operating as the manager on duty; prioritizing and delegating daily workloads; monitoring and communicating team staffing needs; ensuring area processes are executed effectively; setting clear expectations; communicating goals; maintaining an open dialogue with team associates; providing consistent follow up to verify workload completion; ensuring compliance with company policies and procedures; and participating in the hiring, promotion, coaching, training, and evaluation of associates. Show less

  • Digital Team Lead

    Mar 2024 - now

  • Digital Personal Shopper

    Jul 2020 - now

  • Stocking 1 Team Lead

    Feb 2020 - Jul 2020

  • Stocking 1 Team Associate

    Sept 2019 - Feb 2020