Will Koehn

Experience

• 

  Uber

  May 2017 - Sept 2019

  Development and monitoring of the ANZ onboarding funnel. Improved operational efficiency and reported on performance to senior leadership using actionable insights from prudent data analysis.

  • Operations Analyst - Uber Eats

    Jul 2018 - Sept 2019

  • Operations Specialist - Rides

    May 2017 - Jun 2018
• 

  Kaddy Marketplace

  Sept 2019 - Sept 2023

  Led Kaddy’s product strategy and roadmap, ensuring every initiative directly supported business growth and user experience.𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 & 𝗥𝗼𝗮𝗱𝗺𝗮𝗽 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁. Led the development of our product strategy and roadmap, aligning business goals to drive growth and operational efficiency. Developed a system to weigh up the marginal impact of product opportunities against our headline business targets. The precision and accuracy this offered delivered an immeasurable impact in feature ROI, as evidenced by our tailored marketplace discovery 𝗯𝗼𝗼𝘀𝘁𝗶𝗻𝗴 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗯𝘆 𝟯𝟬% and our dynamic subscription model 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝘁𝗵𝗲 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝘀𝗶𝘇𝗲 𝗯𝘆 𝟮𝟬%.𝗨𝘀𝗲𝗿 𝗕𝗲𝗵𝗮𝘃𝗶𝗼𝘂𝗿 & 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗔𝗻𝗮𝗹𝘆𝘁𝗶𝗰𝘀 𝗳𝗼𝗿 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻𝘀. Designed event-driven analytics to track user behaviour, tailor experiences and improve decision-making. Built churn prediction models that 𝗿𝗲𝗱𝘂𝗰𝗲𝗱 𝟵𝟬-𝗱𝗮𝘆 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗰𝗵𝘂𝗿𝗻 𝗯𝘆 𝟮𝟬% through proactive engagement strategies.𝗙𝗲𝗮𝘁𝘂𝗿𝗲 𝗣𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝘀𝗮𝘁𝗶𝗼𝗻 & 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗦𝗰𝗼𝗽𝗶𝗻𝗴. Broke down complex product initiatives into actionable engineering tasks while balancing user needs and business impact. Spearheaded the launch of our pricing templates, contributing to a 𝟮𝟱% 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗲 𝗶𝗻 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻 𝘃𝗼𝗹𝘂𝗺𝗲 within three months and 𝘄𝗶𝗱𝗲𝘀𝗽𝗿𝗲𝗮𝗱 𝗮𝗱𝗼𝗽𝘁𝗶𝗼𝗻 𝘄𝗶𝘁𝗵 𝟯𝟬% 𝗼𝗳 𝘁𝗿𝗮𝗻𝘀𝗮𝗰𝘁𝗶𝗼𝗻𝘀 𝘂𝘀𝗶𝗻𝗴 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀.𝗨𝘀𝗲𝗿 𝗥𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝗜𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 & 𝗙𝗲𝗲𝗱𝗯𝗮𝗰𝗸-𝗗𝗿𝗶𝘃𝗲𝗻 𝗜𝘁𝗲𝗿𝗮𝘁𝗶𝗼𝗻. Conducted user interviews, surveys, and usability testing to ensure product decisions accounted to real-world customer needs. I conducted 𝟭𝟬𝟬𝘀 𝗼𝗳 𝗶𝗻𝘁𝗲𝗿𝘃𝗶𝗲𝘄𝘀 and 𝘀𝗽𝗲𝗻𝘁 𝟱𝟬% 𝗼𝗳 𝗺𝘆 𝘁𝗶𝗺𝗲 𝗰𝗵𝗮𝘁𝘁𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝘂𝘀𝗲𝗿𝘀. Show less As Kaddy's first product & operations hire, I played a pivotal role in growing the marketplace and financial services product.𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁. Designed and launched features that enhanced our users' routes-to-market, streamlined logistics & procurement, and improve commercial economics. Developed solutions that expanded their business development capabilities while enabling them to scale more effectively. Increased our 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻 𝗿𝗮𝘁𝗲 𝗯𝘆 𝟯𝘅 and 𝗶𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗮𝘃𝗲𝗿𝗮𝗴𝗲 𝗼𝗿𝗱𝗲𝗿 𝘃𝗮𝗹𝘂𝗲 𝗯𝘆 𝗼𝘃𝗲𝗿 𝟯𝟬%.𝗦𝘁𝗮𝗸𝗲𝗵𝗼𝗹𝗱𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 & 𝗚𝗧𝗠. Collaborated with users and internal teams to drive trading behaviour, improve product adoption and aggressively scale our acquisition. Scaled the platform from 𝟭𝟰 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝘁𝗼 𝟭,𝟱𝟬𝟬+ 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀𝗲𝘀 𝗮𝗻𝗱 𝟰,𝟱𝟬𝟬+ 𝘂𝘀𝗲𝗿𝘀 across SME, MM and Enterprise segments.𝗢𝗽𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗘𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆. Developed and streamlined operational workflows across all business functions, automating key processes to support scalability, leverage and execution velocity. Cut off more than half of the onboarding time for both customers and suppliers while decreasing workload for key marketing, sales and success activities.𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 & 𝗗𝗮𝘁𝗮 𝗔𝗻𝗮𝗹𝘆𝘀𝗶𝘀. Built data pipelines, queries and dashboards that informed growth strategies, improved user retention, and enabled data-driven product iterations. This provided intelligence and transparency for fundraising activities, drove operational and tactical GTM workflows, and informed high-level strategic decision-making. Built dynamic pricing models that optimised marketplace subscription fees based on volume and transaction data, 𝗶𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗺𝗼𝗻𝘁𝗵𝗹𝘆 𝗼𝗿𝗱𝗲𝗿 𝘃𝗼𝗹𝘂𝗺𝗲𝘀 𝗯𝘆 𝘂𝗽 𝘁𝗼 𝟱𝟬%. Show less

  • Product Owner

    Mar 2022 - Sept 2023

  • Operations, Analytics & Product Manager

    Sept 2019 - Mar 2022
• 

  Stealth Mode Startup

  Jun 2024 - now

  AI/ML Engineer (LLMs & Data Science)

  I engineer intelligent systems that integrate LLMs with real-time multi-source data to make probability based tactical decisions. I deliver AI/ML solutions while complying with strict NDAs.𝗘𝗻𝗱-𝘁𝗼-𝗘𝗻𝗱 𝗠𝗼𝗱𝗲𝗹 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁: I develop models to interface with API functions using realtime multi-source data, enabling systems to make context-aware decisions. These models dynamically adapt to changing inputs with high performance and accuracy.𝗠𝘂𝗹𝘁𝗶𝗺𝗼𝗱𝗮𝗹 𝗟𝗟𝗠𝘀: Train and optimise multimodal LLMs to retrieve live data, execute API calls, and parse complex outputs. I define schemas and build systems that interact with multiple data sources seamlessly.𝗥𝗼𝗯𝘂𝘀𝘁 𝗧𝗲𝘀𝘁𝗶𝗻𝗴 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀: Develop scalable testing frameworks and rubrics that programmatically validate LLM outputs for correctness, consistency, and relevance. I write NLP unit tests and automate the evaluation of instruction following capabilities.𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗶𝗻 𝗧𝗮𝗰𝘁𝗶𝗰𝗮𝗹 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Implement ML models that drive tactical decision making.- 𝗔𝗰𝗰𝘂𝗿𝗮𝗰𝘆: Ensure inferences align with complex constraints.- 𝗣𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻: Validate objective functions to maximise business impact using counterfactual analysis and parameter alignment.𝗖𝗹𝗼𝘂𝗱-𝗡𝗮𝘁𝗶𝘃𝗲 𝗔𝗿𝗰𝗵𝗶𝘁𝗲𝗰𝘁𝘂𝗿𝗲: Deploy ML models on cloud-native infrastructures with a focus on scalable, efficient, and resilient architectures.𝗧𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 𝗮𝗻𝗱 𝗧𝗼𝗼𝗹𝘀:- 𝗟𝗮𝗻𝗴𝘂𝗮𝗴𝗲𝘀 & 𝗙𝗿𝗮𝗺𝗲𝘄𝗼𝗿𝗸𝘀: Python (TensorFlow, scikit-learn), JavaScript (Node.js, Express.js), C++ (dlib, OpenCV, mlpack)- 𝗖𝗹𝗼𝘂𝗱 & 𝗗𝗲𝘃𝗢𝗽𝘀: Azure, AWS, GCP, Kubernetes, Docker, CI/CD pipelines- 𝗢𝘁𝗵𝗲𝗿: zsh/Bash, SQL, NLP Testing FrameworksOperating within an NDA environment necessitates handling confidential, high-impact projects where I deploy advanced ML/AI architectures and full stack development that deliver strategic solutions and outcomes. Show less