Daisy Dai

Experience

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  China Central Television

  Aug 2010 - Mar 2012

  Sub-Editor

  • Collaborated with engineering team to create automated system for daily viewership report.• Improved TV program content by drawing insights from viewership data, increasing number of audiences by 18%.

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  Asia Television

  May 2012 - Jun 2015

  • Acquired 100 million new viewers by developing and hosting new TV program to reach underserved audience segments.• Negotiated cross-functionally with Marketing, Operation, Finance and C-level executives to optimize program production cost and secured new channels for broadcasting, generating profit by 20%. • Enhanced audience engagement by 40% by collaborating with marketing and UX teams to improve website content and features, tracking changes of audience preferences and incorporating audience feedback to optimize TV program content.

  • Senior Marketing Manager

    Jan 2013 - Jun 2015

  • Marketing Communications Manager

    May 2012 - Dec 2012
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  L'Oréal

  Jul 2016 - Aug 2016

  MBA Employer Branding Intern

  • Launched the first MBA Talent Acquisition Program at L’Oréal China by developing differentiated positioning statement and communicating messages to reflect the key benefits of the program.• Drove up traffic to L’Oréal career website by 30% through media planning on paid search and social media.• Reduced 40% marketing costs by negotiating with advertising agency to produce recruitment campaign video.

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  Starbucks

  Mar 2017 - Jun 2017

  MBA Social Impact Marketing Consultant

  • Identified focus areas and localized social impact strategies for 11 international markets by collaborating with cross-functional directors and project managers.

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  Amazon

  Sept 2017 - Dec 2017

  Campaign Analyst

  • Improved digital campaign results and measured impact for 100+ advertisers through performance analysis.• Generated $2M incremental revenue by partnering sales team to identify upselling opportunities.• Boosted Return On Advertising Spend by 70% on average through targeting and budget optimization. • Developed insightful reports to interpret campaign results and provided customized recommendation to improve campaign strategies.

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  Expedia Group

  Apr 2018 - Aug 2021

  Business Development Manager - Greater China

  • Leverage Expedia first party data to provide customized advertising strategies to drive client success. • Acquired $1M+ new business in one year by enhancing Expedia’s exposure and proving its unique value proposition to clients.• Managed a portfolio of 40+ clients from multiple business verticals and headed cross-functional teams for digital campaign execution, outperforming sales goal by 26% and nominated as an Expedia Global Best Seller for 2019.• Negotiated contracts with clients’ senior management teams and maintained long-term partnership with global key accounts, introducing $2.2M recurring revenue to the company every year.• Led internal teams from Legal, Finance, Marketing and Sales Support and coordinated with external suppliers for major government procurement, securing $1M+ investment from public sectors. Show less

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  The Trade Desk

  Aug 2021 - Dec 2023

  Associate Account Director

  • Grew key account revenue by 2X-4X YoY by influencing clients’ HQ and regional decision makers, differentiating TTD value propositions and increasing TTD’s share of wallet with outstanding campaign performance. • Realized 10X+ growth of App installers and number of first-time deposit within one year for key Fintech client by developing data-driven full-funnel strategies and multi-touch attribution model to justify campaign success. • Achieved upfront spend commitment of 48% YoY growth from key smartphone account by offering customized programmatic solutions to address industry challenges.• Attained 125% revenue and 2.8X profit growth from top agencies through localized and scalable training to enhance their knowledge and capability on programmatic advertising.• Mentored 3 new members by providing onboarding orientation, platform training, coaching on consultive selling and client management. Show less

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  Meta

  Jan 2024 - now

  Client Solutions Manager, E-commerce, Greater China