Idorenyin Adolf

Experience

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  PATRICIA

  Mar 2020 - May 2021

  BTL Marketing Executive

  Managed all external vendors to assess and evaluate performance and control better.Executed all offline marketing initiatives across all company OOH marketing activities, leading to increased brand awareness.Organized and directed the design, production, and use of all marketing merchandise to meet the marketing needs of all parent and individual brands.Collected, analyzed, and reported all offline marketing data to the BTL Marketing Manager and Brand Manager, providing insights for better decision-making.Collaborated with other members of the offline marketing team to deliver timely results as planned.Planned, executed, and managed offline Marketing campaigns ( market activations, OOH activities, and in-store activations ), collaborating with the creative team, graphic designers, Video Editors, and other members of the media marketing team on deliverables in terms of content. Show less

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  Hank-It

  Dec 2021 - Apr 2022

  Senior Social Media Manager

  Responsible for monitoring SEO and Web traffic metrics to help brand managers make better decisions.Collaborated with other teams like Marketing, Sales, and Customer Service to ensure brand messaging and direction consistency.Oversaw the daily management of all social media content across owned media accounts ( Facebook, Instagram, Twitter, LinkedIn, TikTok).Suggested and implemented new features to develop brand awareness.Supervised a team of Copywriters, Graphic designers, and Content managers who generated, edited, published, and shared engaging content across owned and third-party media daily.Designed and implemented social media marketing strategies to align with brand and business goal Show less

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  G2G MANAGEMENT INTERNATIONAL

  May 2022 - Nov 2022

  Associate Product Manager

  Key ResponsibilitiesWorked with peer Product Managers regarding cross-team dependencies, appropriate scheduling, and prioritization of dependent work.Facilitated or participated in all relevant sprint meetings, including daily meetings, sprint planning, refinement, review, and retrospective sessions. Worked with internal and external stakeholders to define business requirements that maximize the value of the product. Elicited customer requirements using interviews, workflow analysis, and requirements workshops.Collaborated with Product Managers to establish product release vision and communicated that vision to frame requirements with scrum teammates.Created, maintained, and continuously prioritized product and/or release backlogs and conducted backlog refinement sessions with respective Scrum teams. Show less

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  Bridgeorder app

  May 2022 - Nov 2023

  Product Marketing Manager

  Coordinated the go-to-market strategy of the Bridge Order App, focusing on customer development, product-market fit, feature release, content management, and media communications leading to the launch of the Bridge Oeder App.Spearheaded user acquisition campaigns for the Bridge Order App, adopting sales and digital marketing strategies that resulted in a 5% growth in B2B product users.Conducted comprehensive product and market research through A/B testing and user interviews to inform and enrich product/feature requirements, helping the product and development teams make insightful decisions.Coached and mentored the marketing and sales team, which led to their collectively improved performance of 30% within the first two quarters of joining the company.Conceptualized, planned, and Organized trade shows and product display conferences by effectively managing internal and external stakeholder relationships to promote and sell company products.Developed efficient cross-functional communication channels, optimizing my team's collaboration with the product, engineering, and business stakeholders. Show less