Toni Mancuso

Experience

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  RedRecords

  Jan 2000 - Jan 2002

  Regional Sales Manager

  Red Records is an independent Italian company that has established a fine reputation recording first class musicians from around the jazz world.Selling the label's products to wholesalers and/or retail outlets. Also in charge of creating sales campaigns for particular regions, and designing these campaigns with the help of the CEO. These sales programs included merchandise return policies, the number of albums a wholesaler was required to buy in order to qualify for volume discounts, and more. Responsible for interviewing, hiring, and training salespeople. Show less

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  M.T. srl

  Jan 2003 - Jan 2009

  Director of Marketing and Sales

  ▶ WHO I AMAn innovative leader skilled in building and managing relationships, communicating with key stakeholders and talents to drive music sales and overall bottom-line growth. Partnered with record labels around the globe to exceed sales expectations.▶ HOW I DRIVE MARKETINGBringing an extensive background and passion for the music industry while leveraging a track record of success in creating and managing strategies for social media content, digital advertising, marketing campaigns, and data analytics. As an example of this success, I was able to position the company as the top music distribution company in the Italian music industry. I did this by leveraging my strong global connects while building a strong marketing strategy and digital platform for the organization.▶ HOW I IMPACT BOTTOM LINEOne of my greatest strengths is in my ability to identify areas of improvement and leading the development of channel optimization and design of live-streamed long form content. One example of this is when I gained 500K new YouTube subscribers in 36 months. In addition, I was also tasked steering physical sales to streaming, which drove significant increases in label influence and brand development. I am also exceptional and leading and managing projects and events. This included leading the event planning for both local and international music festivals.▶ EXAMPLES OF MY SUCCESS:• Reached 8 billion streams for jazz and world music new releases during my career in the company.• Conducted over 200,000 cold calls, resulting in personal sales of 3,000,000 records.• Expanded distribution from initially only Egea Records to include Sam Productions and 60 additional labels.• International export sales to +100 countries. Show less

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  Wind tre

  Jan 2003 - Jan 2003

  Account Manager

  Wind is an Italian telecom operator which offers integrated mobile, fixed and IPTV and internet services. It’s the third largest mobile phone company in Italy and has a network of 152 owned stores and around 368 exclusive franchised outlets under the Wind brand, as well as 396 electronic chain stores.Managing existing partnerships; responsible for negotiating contracts and renewals with clients.

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  Technicolor Creative Studios

  Mar 2009 - Nov 2014

  Audio & Video Front End Sales & Post Production Supervisor

  It's been a privilege to work with some of the world most highly regarded and respected creative talent including Directors, Producers, Directors of Photography, VFX Supervisors, Studio Executives, Colorists, Editors amongst many others and it’s still, nowadays, a pleasure to continue to be associated with for the support provided to many prestige names and filmmakers in the global cinema industry.Working across multiple sites in EMEA (Paris, London, Rome) responsible for the multi-million Film and Digital sales for Technicolor Creative Services. This includes key account management and client consultation along with securing new business revenue streams.As Post Production Supervisor: • Extensive knowledge creating workflows, executing new technologies, and utilization of resources.• Experience managing complex projects and collaborating across organizations in a Studio/Show Vendor environment. • Extensive Post Production technology knowledge of Film, Digital, SDR, Dolby HDR & HDR10, 2D & 3D workflows, Video Mastering, Color Science, Audio workflows, Feature Film, Broadcast Series & OTT, VFX workflows. • Proficient knowledge of Editing systems (Flame, Avid, Final Cut, Premiere, Adobe, iQ, Smoke), Color Correction (Resolve, Baselight, Lustre). Show less

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  Piql Italia Srl

  Dec 2014 - May 2015

  Italy Country Manager

  Piql is a Norwegian innovative technology firm that represents a unique fusion of a Deep Tech and Green Tech company - making a difference and an impact in this world!Piql has created a disruptive and holistic technology and solution for truly secure and long-term data storage for the operational resilience (to ensure business continuity), cybersecurity (the ultimate disaster recovery), the archival and long-term preservation and the storage optimization (for more sustainable data storage) markets. It combines advanced hardware and software (deployed as a SaaS solution), to write data onto ultra-high-resolution nano-film, a digital, migration-free and secure storage medium, piqlFilm, where data cannot be hacked, manipulated or deleted and that is immune to electromagnetic and radioactive radiation. The self-contained attributes and the extreme durability and longevity (1000 years+) of piqlFilm enables guaranteed data access in the future with assured data authenticity and integrity.Achievements: worked to secure premium customers such as European Space Agency (ESA) and Vatican Library. Show less

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  Warner Bros. Discovery

  Jun 2015 - Jun 2023

  Senior Manager Digital Distribution (Marketing and Sales)

  Negotiating and concluding electronic sell-through (EST), video-on-demand (VOD) and pay-per-view (PPV) deals, consistently increasing the value of deals for Global Accounts (e.g. iTunes, Google, Sony, Microsoft, Rakuten), Telcos (Telecom, Vodafone, Telefonica, WInd-TRE) and across various other OTT platforms in EMEA.Leading teams in the distribution & marketing of movies, TV series, and gaming contents in EMEA. As head of digital distribution, had the leadership on distribution, marketing & publicity budgets, P&L forecasts, distribution & marketing calendars, and monthly board reports.Key Achievements:• 1st in EMEA to close a multi-year, multi-million euro deal with a major broadcaster (Mediaset) for the 4K digital distribution.• 1st in EMEA to introduce the "EST Early Availability" window worldwide (e.g. for the movie "Kong: Skull Island") achieving +35% in digital revenues.• 1st to introduce Premium windows (PEST/PVOD) in the PIS territories. Show less

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  Lenovo

  Jul 2023 - now

  Marketing Content PMO

  Deployed to Lenovo as external advisor overseeing the creation and localization of marketing content at EMEA level.

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  MRC Omnichannel Middle East

  Jan 2024 - now

  Based in Abu Dhabi, Masdar City, known as the most sustainable urban community in the world.A strategic communication professional addressing, through a unique Omnichannel approach, the most complex challenges for clients operating in IT, Digital Media, Entertainment and Technology industries in UAE. The key aspects of this approach are:• Sales channels integrated management.• Communication and team interdependence dedicated to individual sales channels.• Consumer purchase behaviors constant monitoring, with the goal of a dynamic approach in evaluating the customer journey.• Use of IT and marketing tools that can support the "cross-channel" phenomena.• Monitoring though KPIs tailored to an Omnichannel context, and thus integrated evaluation metrics of individual channels, in relation to those at the strategic level.Integrating digital innovation to any Media and IT business strategy to help customers improving and optimizing their business through solutions with proprietary methodologies. Show less Based in Abu Dhabi, Masdar City, known as the most sustainable urban community in the world.RTBH solution leverages advanced AI and analytics to provide real-time, in-depth brand health insights that can guide strategic decision-making, outperforming traditional survey-based brand tracking methods. A strong and recognizable brand helps differentiate from competitors and ensures a competitive advantage. It enhances sales, defends pricing positioning, and serves as a powerful customer loyalty factor. To best support brand marketing strategies, RTBH.ai assesses the brand's image, strength, relevance, associated values, competitive positioning, and sentiment through a novel methodology based on real-time analysis of billions of spontaneous expressions that consumers and stakeholders publish on the Internet every day.RTBH.ai possesses the only existing engine trained in cognitive sciences and provides scientific, quantitative, relevant, and actionable information. Show less

  • Chief Commercial Officer (CCO)

    Jul 2023 - now

  • RTBH.ai Brand Ambassador in UAE and Middle East

    Jan 2024 - now