Radha Jain

Experience

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  A Bizarre Trail of Letter: 18 Short Stories

  Jul 2020 - Mar 2021

  Self-Published a Book: 'A Bizarre Trail of Letters & 18 Short Stories'

  In a 10th-grade (2015) conversation, my father's casual suggestion to publish a book transformed from a laughable idea into a defining journey. Initially focused on writing a novel, I shifted gears amidst academic pressures, only to revisit my writing passion during the Covid-19 lockdown. Inspired by Helen Dunmore's 'Girl, Balancing,' I decided to compile and edit 18 of my short stories, adding a unique, unfinished 19th story for readers to interpret in their own ways.Embarking on the self-publishing process was both daunting and exhilarating. To infuse variety into my work, I collaborated with nine different editors, each bringing a unique perspective to two stories. This diversity of thought not only enriched my writing but also provided a learning experience in storytelling. The challenges were manifold: coordinating with multiple editors without losing the essence of my stories, perfecting illustrations and formatting, and navigating the intricacies of obtaining an ISBN number.My marketing strategy unfolded in three phases across WhatsApp, Instagram, and LinkedIn. From sharing my writing journey to launching the book and celebrating its milestones, each phase aimed to engage and intrigue potential readers. Despite selling 100 copies, I realized the importance of more robust marketing and professional networking for future endeavors.This journey was more than just writing and publishing; it was an exploration of storytelling's power. Each story in the book carries a piece of my experiences and learnings. As I look forward to continuing my journey in storytelling, I cherish the lessons and connections this experience has brought me. Show less

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  Self-employed

  Sept 2020 - Dec 2020

  Scriptwriter for a Short Film: 'A Drop of Yellow'

  My foray into the film world began as a writer who preferred books over movies. Curiosity about how my short stories would translate into films led to a collaboration with a filmmaker friend. Using 'Trelby', a scriptwriting software, I transformed one of my stories into a screenplay, learning to balance narrative and visual storytelling. This virtual collaboration posed challenges in aligning our visualizations and ensuring the on-screen adaptation matched my written word.The result was a short film released on Hotstar and MX Player, garnering 4,200 YouTube views and recognition in several film festivals, including the Golden Jury and Kautik International Film Festivals in 2021. This journey from text to screen was an unforgettable experience, highlighting the diverse interpretations one story can evoke. It taught me the power of visual storytelling and the importance of collaborative creativity. In hindsight, I would focus more on pre- and post-launch marketing to enhance the film's reach. This project was a testament to the transformative impact of storytelling across mediums. Show less

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  Quest For Tech | India

  Jan 2023 - Mar 2023

  Digital Marketing Intern

  In my three-month remote internship at Quest for Tech, I primarily did SEO content writing and competition analysis. Tasked with crafting 30 SEO product descriptions weekly and writing monthly SEO blogs, my role also extended to conducting thorough competition analysis for a diverse range of clients. Navigating through challenges such as balancing search engine optimization with readability and identifying relevant keywords amidst varied local contexts, I employed tools like Ubersuggest for effective keyword research and delved deep into competitors' online strategies.My contributions to Quest for Tech included writing 300 SEO product descriptions for a UK-based clothing company and composing six blogs with internal and external links and calls-to-action for companies in the dental care and flower selling sectors. Additionally, I performed three detailed competition analyses. Through this internship, I developed a keen acumen for creating content that resonates with both search engines and readers, enhancing the online visibility and engagement for our clients. This experience at Quest for Tech was transformative, blending theoretical digital marketing knowledge with practical application. It underscored the importance of tailored content to consumer behaviour and search engine dynamics. Show less

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  Edamame Design

  Jun 2023 - Jun 2023

  Digital Marketing Intern

  In my one-month internship at Edamame, I led a digital marketing project focused on product launch campaigns, website redesign, and Instagram content strategy targeting urban lifestyle enthusiasts. Key challenges included creating SEO-optimized content for a diverse audience and managing ad budgets. Through research and analysis, I crafted engaging social media campaigns, resulting in substantial increases in website traffic and Instagram engagement. Achievements include a complete website redesign aligned with brand identity, significant social media growth (1,000 to 1,500 followers), and enhanced viewer engagement. My experience underscored the importance of targeted content and continual strategy adaptation in digital marketing. Show less

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  DViO Digital

  May 2024 - now

  Client Partner