Silvia- Denisa P.

Experience

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  Grove Group

  Apr 2008 - Mar 2009

  Junior Product Manager

  Work closely with General Manager and rest of Product Team to define, drive, and maintain Product Strategies & Road maps that are aligned with Market and Corporate Strategies for assigned product(s)Actively manage overall product(s) and take appropriate actions to improve product and product line efficiencies & performance (revenue, retention & growth, customer satisfaction)Maintain market awareness (competitors, market conditions & activities, key & potential customers)Translate high level objectives provided by Product Management and external clients into testable, measurable functional specificationsAssist with the prioritization of initial feature development and iterative enhancementsConduct and present analytical conclusions to product expectations and usage patternsPrioritize issues so that the most critical are addressed first; champion the essentialDiscover problems in the market by interviewing customers and untapped potential customersChallenge existing processes; envision and implement better ones Show less

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  Radio Romania

  Jan 2009 - Oct 2010

  Reporter

  Collecting and analyzing information about important events;- Research for interviews;- Make a list of questions for the person interviewed;- Assisting in the installation of assembly interview with editor;- Reviewing material in final form;

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  Oracle

  Jan 2011 - Feb 2015

  Deal manager

  Analysis of client performance and business opportunity in respect to Oracle Corporate policy.Responsible for Client Relationship Management North Europe and France, part of Business Practices department.Led and managed the project team through all phases of project planning, mobilization, execution, and closeout, consistent with the internal processes and proceduresAct as liaison between Sales, Legal, Revenue Recognition, Approvals, and customers to resolve contractual and business issues .Monitor the entire project process through: detailed estimates, quality plan, key deliverance, risks, while meeting quality standards, assessing margin, and profit/loss analysis. Review and guide the sales team on mitigating risk while structuring transactions Communicate internally and externally new content availability via newsletters, webconferences, and social media.Creating a good relationship with the sales force based on trust and respect, always going above and beyond roles to anticipate risk and helping in deliver great services to our end customers.Managed post-acquisition project plan for Oracle global M&A Programme. Provided guidance during the merger integration processes Show less

• 

  IBM

  Feb 2015 - now

  As an Ecosystem Solution Marketing Manager at IBM, I drive partner activation and engagement, focusing on AI solutions. My responsibilities include:* Strategic Planning: I specialise in creating marketing business plans specifically tailored to ISVs (Independent Software Vendors) and companies embedding IBM technology. One key focus area is events by : 1. Event Identification: I identify relevant events around the world. 2. Strategic Framework: together with the team we created comprehensive strategy around these events, considering factors such as target audience, messaging, and goals. 3. Proposal and Execution: I propose event participation, engage with partners, and execute successful partner events.* Messaging and Storytelling: Developing personalised messaging and compelling storylines that highlight the benefits of AI and IBM technology adoption.* Content Creation: Crafting relevant content and assets for each stage of the partner journey.* Value Proposition Development: Identifying value propositions that resonate with our target audience.* Competitive Insights: Gaining a deep understanding of the competitive landscape.Key Outcomes for Success:* Increasing the number of new partner leads.* Growing the base of transacting partners.* Contributing to business results and revenue growth year over year.Expertise:* Ecosystem and Partnership Models: Proficient in engaging with ISVs and Technology Partners (OEMs).* Audience Positioning: Skilled at positioning AI for different audiences, including startups and software development companies.* Compelling Storytelling: Creating personalized narratives that drive adoption and embedding of IBM technology.* Innovation: Exploring novel tactics to target potential ISVs and advocate for IBM.* Global Growth Management: Scaling successful strategies and experimenting with new concepts. Show less The key responsibility of being an WW event specialist is to Work on end to end campaign planning & compliance, management, execution and results analysis of the major World Wide Events in IBM.Creating all the sites for registrations and nominations for the clients and sellers, setting up all the tools and also manage the free passes and Hotel rooms ; work with Legal and Sellers; drive the Internal Communication, daily interlock with Legal( approvals);sales (process, invitation, any client related issues) , Portfolio Marketing Managers (registration updates and drive-to), US team internal (speakers, agenda details, etc) and Agency ( Hotel & Dinner)- create External assets: Invitation for Clients + CL - Interlock with Clients &Partners ( registration & Travel) are some of the activities that are mandatory to create not just an event, but a celebration of getting together Clients, Sellers and high executives.On-site support at the event, managing all the meetings onsite at the welcome desk, ensure the compliency of the activity with the company's policy and supporting other event’s actions at the IBM booth. Also a challenge is working with the Agency for any marketing related materials and support all post-event actions like: Ensure Satisfactory Business Controls posture with no missed commitments, including compliance with corporate instructions, guidelines, policies, and procedures. Gathering all the necessary documents in place for audit purpose for the event, maintain a satisfactory audit posture in case of marketing audits. Show less

  • Global Ecosystem Program Marketing Manager

    Oct 2023 - now

  • WW Event Project Manager

    Feb 2015 - May 2024