Maggie Stout

Experience

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  Maggie Stout Photography

  Jan 2014 - Jan 2021

  Freelance Photographer

  - Crafting captivating portrait, fashion, and lifestyle photography.- Coordinating, shooting, and editing 300+ high-quality photoshoots for portraits, graduations, products, small businesses, and award ceremonies.- Awards/Exhibitions: Minnesota State Fair Award of Achievement, South Suburban Conference, Perpich Youth Curated Photo and Video Exhibit.

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  City of Eagan

  Jun 2018 - Sept 2019

  Guest Relations Specialist

  - Designed promotional material to maintain strong brand presence across Facebook page and Instagram account.- Assisted guests by answering questions regarding programs, events and promotions.- Accepted admission tickets and operated cash register.

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  University of St. Thomas Campus Stores

  Jan 2019 - Oct 2019

  Student Cashier

  - Processed cash/sales transactions accurately.- Maintained and organized pricing and orders, stocked shelves, and assisted setup of displays and signs.- Maintained knowledge of store merchandise to provide helpful advice to customers.

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  TommieMedia

  Sept 2019 - Dec 2020

  - Mentored and trained 5 design interns to enhance TommieMedia's online presence.- Led and prioritized design projects in collaboration with editorial and AD/PR departments, including coverage of 2020 U.S. Presidential Election and weekly University of St. Thomas COVID-19 case updates.- Developed 5 impactful web graphics using HTML/CSS through WordPress for the 2020 U.S. Presidential Election, reaching over 1,800 visitors in one day while working closely with the editorial team. - Thoroughly researched, designed and published 20+ graphics on strict weekly deadlines including coverage of President Trump 2019 impeachment process and University of St. Thomas jump from Division III to Division I athletics.- Conceptualized and led design of website rebrand with a focus on eliminating inconsistencies and maintaining TommieMedia brand standards with praise from executive team.

  • Design Manager

    May 2020 - Dec 2020

  • Designer

    Sept 2019 - May 2020
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  Playful Learning Lab (at the University of St. Thomas)

  Apr 2020 - May 2022

  - Directed a team of 5 students handling Lab marketing, communications, and design projects to strengthen engagement and visibility within the K-12 educational community.- Designed video, photo, graphic design, and marketing content in collaboration with LEGO Foundation, Minnesota Children’s Museum, Grammy Award-Winning band OK Go, Metro Deaf School, and Photographer Angélica Dass. - Carefully designed branding materials for eight weekly-themed activity boxes and web pages and 78+ digital lesson guides in English, Spanish, Somali, and Arabic for the PLAYground, a virtual summer camp for more than 80+ deaf and hard-of-hearing students.

  • Design Lead

    Jan 2021 - May 2022

  • Designer

    Apr 2020 - Jan 2021
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  Marketers'​ Community

  May 2021 - Aug 2021

  Social Media & Marketing Intern

  - Strategized, wrote, and designed content for LinkedIn, Instagram and website to engage marketers, communicators, and business leaders across the Twin Cities region.- Ideated and updated content for the MC Scoop, a weekly newsletter informing on new job opportunities, marketing insights, local marketing leader spotlights, and upcoming Marketers’ Community events to 3,500+ people.

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  UnitedHealth Group

  Jun 2021 - Aug 2021

  Marketing Research and Insights Intern

  - Supported the enterprise market research team business by strengthening research initiatives, managing focus groups, and developing consumer surveys for UnitedHealthcare commercial insurance.- Won Intern Case Competition out of 245 interns in presenting a cost-effective, scalable solution to executive leadership which ensured marketing materials are culturally competent.- Researched consumer comprehension of healthcare terminology by writing and programming surveys for 250+ participants, analyzing results, and telling a compelling story that will strengthen future UnitedHealthcare consumer marketing materials. Show less

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  University of St. Thomas

  Oct 2021 - Jan 2022

  Web Designer, College of Arts and Sciences

  - Designed and developed responsive website using WordPress and Wix for University of St. Thomas' Urban Art Mapping project, which seeks to document and analyze street art responding to moments of friction and crisis.

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  Martin Williams Advertising

  Jun 2022 - Jan 2023

  Media Analyst Intern

  - Generated consumer reports, competitive spending analyses, calendars, and budget summaries.- Monitored digital, print, and broadcast across various B2B and B2C enterprises (Clients: Kubota, Vista Outdoors, 3M, Edward Jones).- Leveraged data analytics tools such as CM360, Kantar, and Strata to propose actionable media strategies.

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  Media junction®

  Oct 2023 - Aug 2024

  - Crafted short-form copy creation for blog posts, emails, and website pages within the HubSpot CMS, utilizing AI tools like Jasper.ai and OpenAI to enhance content quality and optimize production.- Supported content workshops, webinars, and video projects, enhancing engagement with compelling copy and visuals, resulting in improved audience interaction and satisfaction.- Maintained clear communication channels to keep projects on track, ensuring client satisfaction and successful project delivery. Show less - Implemented content onto websites ensuring clean code and familiarity with internally developed modules and templates, HTML, CSS, and HubSpot.- Assisted with database content migration, 301 redirects, coordinated content deliverables with clients, provided training and support to clients, monitored client requests, and conducted QA testing to ensure website launches with minimal bugs and browser compatibility.- Ensured completion of projects and requests to high standards for both team and clients, requiring expertise in website design, HubSpot implementation, and marketing services. Show less

  • Content Specialist

    Jun 2024 - Aug 2024

  • Implementation Specialist

    Oct 2023 - Jun 2024
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  Post Consumer Brands

  Dec 2024 - now

  Promotions Planner

  - Develop and execute data-driven promotional strategies that align with brand objectives, key trade events, and sales goals. - Collaborate with agencies and creative teams to implement promotional campaigns, ensuring timely execution and budget adherence. - Communicate program updates, key highlights, and performance recaps to cross-functional teams to maintain alignment and transparency. - Analyze promotional performance, track key metrics, and optimize campaigns to maximize ROI and drive incremental sales. - Manage promotional budgets by monitoring expenses, reconciling costs, and making strategic adjustments to ensure financial accountability. Show less