
Alejandro Rodriguez Mayor
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About me
Digital Marketing Consultant
Education

Formato Formación
2012 - 2013Curso de Diseñador Web Diseño Web#Adobe-Suit - Photoshop, Illustrator, Indesign, After-Effects

Universidad de Murcia
2016 - 2017Máster Mobile Communication and Digital Content
Universidad de Murcia
2012 - 2016Degree in Advertising and Public Relations Publicidad- Degree Extraordinary Prize. Best academic record of the promotion.
Experience

Basetel 2000
Oct 2007 - Feb 2009Salesman
SALESLAND
May 2009 - Apr 2011Salesman- Attract new clients, loyalty and sale of services/products of a well-known telecommunication brand.

CMphone Accesories, SL
Apr 2011 - Apr 2012Salesman- Stock management and maintenance.- Attract new clients, loyalty and sale of services/products of a well-known telecommunication brand.

Grupo Secuoya
Jul 2015 - Dec 2015Account Manager / Graphic Designer- New client attraction and management of the ad account for the regional Murcia TV.- Designed diverse graphic elements (tickers, screens, retros, ...) for the regional Murcia TV. Used Adobe Illustrator, Adobe After Effects, Adobe Photoshop and Adobe Premiere.

Youmu
Apr 2017 - nowYoumu- Design communication strategies and plans to achieve the specific client’s goals.- Manage the communities in Social Media.- Develop WordPress sites. From the server implementation to the final design.

Suministros INTEC, S.L
Nov 2017 - Feb 2018Marketing Consultant- Analysing, setting up and managing the data from 3 brands. Used tools like Google Analytics, Google Ads, Mailchimp. Design and execution of the communication strategy.- Conducted surveys to get feedback from clients. I also analysed the data and did a report with the conclusions. #SPSS.- Management and optimization of WordPress sites and e-commerce.

Avante Medios
Feb 2018 - Dec 2018Media Planner- Improved the structure of the client's proposal adding a more comprehensive analysis of the EGM.- Planned online and offline strategies for potential clients. - Managed, designed, implemented and optimized paid campaigns in digital media. I used platforms like MediaMath, Google Ads, Facebook Ads, AdForm.- Daily analysis and optimization of every digital campaign.- Weekly and end campaign reports.

Pizzeria MaMeMi
Feb 2020 - nowIndependent Marketing Consultant - EYE Grant- Develop a communication strategy- Improvement of processes to track and analyze data.- Design, implementation and optimization of advertising campaigns on Facebook.- Design and test more accurate audiences for campaigns.
Licenses & Certifications
- View certificate

Certificado en AdWords
GoogleAug 2017 - View certificate

Certificación en Google Analytics
GoogleAug 2017
Honors & Awards
- Awarded to Alejandro Rodriguez MayorPremio al Tercer Mejor Proyecto Consejo Social, Vicerrectorad de emprendimiento y Catedra de Emprendedores de la Universidad de Mucia Oct 2017 Premio concedido en el II Premio al Mejor Proyecto de Creación de una Empresa basada en un TFG o en un TFM.
- Awarded to Alejandro Rodriguez MayorBeca Factoría Cultural Factoría Cultural May 2017 Beca concedida por Marevents y Factoría Cultural para entrar en un proceso de aceleración e innovación en el proyecto Youmu, del que soy Co-Fundador junto con Ana Cruz.
- Awarded to Alejandro Rodriguez MayorPremio Extraordinario Fin de Grado Universidad de Murcia Feb 2017 Premio al mejor expediente de la promoción 2012-2016 del Grado de Publicidad de la Universidad de Murcia.
- Awarded to Alejandro Rodriguez MayorPremios AURED Universidad de Murcia Oct 2015 Premio del público al mejor spot. Cargo de realizador.
- Awarded to Alejandro Rodriguez MayorPremio Imagen para Redes Sociales de la UIMH Unidad para la Igualdad entre Mujeres y Hombres - Universidad de Murcia Mar 2015 Equipo ganador del primer Concurso de Diseño Gráfico de la Imagen Institucional para Redes Sociales para la Unidad para la Igualdad entre Mujeres y Hombres de la Universidad de Murcia.
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