Resan Tanago

Experience

• 

  PT HM Sampoerna Tbk.

  Mar 2012 - Sept 2022

  - Led sub-department responsible in defining transformation of commercial organization and RTM business process by utilizing digital technology,- Executed projects to improve RTM effectiveness and efficiency. - Supported Commercial Zone Management team in the development and implementation of long-term commercial strategies,- Conducted market research and competitive analysis to identify growth opportunities,- Developed and refined portfolio and RTM strategies, achieving improvement,- Analyzed key performance indicators (KPIs) and delivered actionable insights to enhance business performance and decision-making. - Supervised a retail team of over 90 members, driving success in a highly competitive market by outperforming rivals in the retail channel,- Managed an annual budget exceeding five figures USD, optimizing resource allocation, controlling costs, and boosting profitability through streamlined operations,- Partnered with the wholesale team to oversee distribution, aligning strategies for maximum impact and market success.

  • Manager Commercial Transformation Strategy

    Apr 2021 - Sept 2022

  • Manager Commercial Planning & Deployment

    Sept 2019 - Mar 2021

  • Manager Area Retail

    Jul 2018 - Aug 2019

  • Assistant Manager Area Retail

    Oct 2017 - Jun 2018

  • Senior Commercial Analyst (multiple positions)

    May 2014 - Sept 2017

  • Field On-the-job Training

    May 2014 - Oct 2014

  • Commercial Analyst - Head Office (multiple positions)

    Mar 2012 - Apr 2014
• 

  Philip Morris International

  Sept 2022 - Dec 2023

  - Assigned in Thailand market for developing and executing new digital RTM channel,- Succeed to manage the establishment a joint venture company between Philip Morris and local tech company. - Worked with a team of 5 from 5 different countries in creating and executing entry market strategy,- Established RTM infrastructure, portfolios, pricing, and marketing strategies for the new market,- Engaging with various stakeholders: government, distributors, trade partners, and societies, aiming for strategic alignment.

  • Manager Digital Business Development

    Jan 2023 - Dec 2023

  • Manager Commercial Project

    Sept 2022 - Dec 2022
• 

  PT HM Sampoerna Tbk.

  Jan 2024 - Aug 2025

  - Led 500+ personnels of retail team consists of Area Managers, Supervisors, and Field Forces, spreading in 8 area sales offices, ensuring winning competition in retail channel in highly competitive market,- Managed 6+ figures USD yearly budgets, controlled costs, and maximized profitability through efficient use of resources and streamlined operations,- Collaborated with wholesale team in managing distribution, aiming for strategic alignment, creating impact and win the market. - Led the development and implementation of long-term commercial strategies,- Conducted market research and competitive analysis to identify growth opportunities,- Developed and refined portfolio and RTM strategies, - Analyzed key performance indicators (KPIs) and delivered actionable insights to enhance business performance and decision-making.

  • Manager Regional Retail

    Jun 2024 - Aug 2025

  • Manager Commercial Strategy

    Jan 2024 - May 2024
• 

  Philip Morris International

  Sept 2025 - now

  Sr Manager Business Partner Data, Insights and Analytics