May Hu

Experience

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  Shell

  Jul 2003 - Jul 2005

  Marketing Executive, China Retail

  Support the Retail business in China by planning and implementing effective advertising and promotion activities; Manage the brand portfolio of Shell Retail Business in China by• Developing and ensuring the country Brand & Communications plan executed effectively following guiding principles. • Ensuring effective communications and maximizing efficiencies in quality and cost between Shell & Media agencies in executing above- and below-the-line advertising and promotion campaigns.• Managing the loyalty program to support the retail business in a cost effective way.• Conducting market research to track brand health and aid business decisions. • Developing Retail Customer Value Proposition (RCVP) and ensuring the complacency of RCVP in all class of products.• Leading a team of 6 members successfully launched 3 fuels campaigns in China and spur the sales volume by 16% increase. Show less

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  BMW China

  Jul 2005 - May 2007

  Assistant Manager, Brand Cooperations

  • Develop national product placement strategy for BMW and MINI vehicles within the Media of TV and Cinema.• Realize respective projects in close cooperation with external agencies, placement partners as well as Media partners.• Create according promotion concepts maximizing the leverage of placement project within all communication channels.• Develop strategic guidelines for national co-operations with premiums brands, corporate business partners and platforms • Initiate selected premium co-branding projects within the areas of lifestyle, sports, fashion, design and culture.• Create and establish social, cultural and environmental related projects with 3rd party organizations, companies or institutions in close cooperation with Corporate Communications (PR).• Supervise, plan and control the respective Brand Co-operation budget and spending and assure all projects are completed within allocated resourced budget parameters. Show less

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  California Fitness

  May 2007 - Jun 2015

  Marketing Manager

  • Strategize and manage marketing plans in China in line with regional marketing plan and ROI (Return on Investment).• Develop and implement marketing plans that directly impact sales targets within agreed deadlines and allocated promotional budgets.• Develop and manage advertising campaigns and events such as seminars and road shows.• Manage media policy and local Public Relations.• Manage web marketing and online programs including Weibo and Wechat.• Manage annual marketing budget to ensure budget targets are met and cost efficiency is achieved in all spend. Manage all payments and cost allocations. • Produce tracking reports to show response rates and cost efficiency of all promotions and expenses.• Recruit, manage and develop local marketing team.• Develop Member Relations and Loyalty programs that encourage improved member retention. • Provide information and facts on local market conditions including competitor analysis and new business opportunities and trends.• Manage the edit and production of China employee magazine. Show less

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  OASIS International Hospital

  Jul 2015 - Dec 2015

  Marketing Director

  • Lead the development and implementation of OASIS brand strategies, marketing communications, and public relations activities, both external and internal, to maximize both long term and short term interests of OASIS.• Develop and implement annual marketing plan on time, within budget to meet and exceed expectation.• Supervise the operations of OASIS branded properties (company website, Wechat, Weibo) to build positive WOM for OASIS and re-enforce customer loyalty.• Leverage CRM systems for lead generation, up sell, cross sell opportunities in order to drive patient volume and revenue for all facilities and service areas.• Conduct relevant market research, monitor competitive movements and market trends; Collaborate with business development and legal function on strategic planning and intellectual property rights protection.• Work with cross functional team (medical staff, finance, sales, etc) to establish pricing strategies, develop product/service bundles to maximize revenue and profit for all facilities and services.• Evaluate sponsorship opportunities, negotiate all OASIS media investment.• Oversee a team of 13 people including Chinese and Expats. Show less

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  Qatar Airways

  Dec 2015 - Jul 2016

  Marketing Manager China

  • Define and execute multi-channel marketing strategy to deliver growth by identifying and targeting new customers and maximizing existing customer relationships. • Develop, plan and implement all marketing activities to drive revenue and grow loyalty of all Qatar Airways’ products from all distribution channels and targeted audiences.• Define and implement cohesive brand strategy across the North Asia region, assume the role of brand guardian and driving appropriate engagement with the customer in all forms of communication.• Manage all aspects of the marketing function both offline and online.• Deliver marketing approach which is driven by data, insight and a clear understanding of attribution in relation to return on investment. Contribute to market revenue targets by assisting in the development and implementation of the marketing strategy for existing and new markets. Show less

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  Lazada Group

  Dec 2016 - Apr 2019

  Marketing and Communications Manager

  Operationally launched in March 2012, Lazada is Southeast Asia's number one online shopping and selling destination, with presence in Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam. Lazada also has offices in Hong Kong which deals withsupports cross border business with China, Hong Kong and Korean sellers.• Manage and lead marketing projects from planning and executing to reporting.• Communicate with agency and various departments to develop and execute effective branding programs, digital campaigns, merchant promotion and loyalty programs.• Explore and identify new promotion and joint promotion channels to drive sales and achieve business results. Co-ordinate with partners or potential partners in executing joint marketing campaigns.• Ensure all communication outputs are of a high standard, respond to the needs of the target audience, and are delivered within agreed budget and timeline.• Maintain a strong brand including impactful and fit-for-purpose publications, web site, social media and merchandise. Show less

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  Informa Markets

  Apr 2019 - Aug 2022

  Senior Manager, Digital Marketing & Operations l Digital Business & Advanced Analytics - Asia

  Accelerating Digital Products for Informa MarketsDevelop and promote Saladplate.com - B2B online marketplace for the food & hospitality industry

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  Saladplate.com

  May 2019 - Jul 2022

  Director, Marketing

  Saladplate.com is an online marketplace designed for Food & Hospitality professionals.

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  Flexport

  Oct 2022 - Feb 2024

  Senior Marketing Manager, APAC

  We’re making global trade easy for everyone.

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  Alvarez & Marsal

  Apr 2024 - now

  Senior Marketing Manager, North Asia