Azure Pan

Experience

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  L'Oréal

  Jul 2008 - Mar 2009

  Internship in Helena Rubinstein

  Internship in LPD- Brand of Helena Rubinstein Role of:1) CRM assistant- assist to gather and share daily sales report and maintain the CRM system2) PR assistant- assist to contact with media and arrange the logistics for some PR events

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  SPDB International

  Mar 2009 - Aug 2010

  Corporate Client Manager

  Develop new company customers.Maintain existing customers and keep good relationships.Assist customers with basic banking projects.

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  Adidas Group

  Sept 2010 - Jul 2016

  - Work out full-year retail isc calendar after x-functional alignment - Launch seasonal x-category campaign in different types of stores, with 360 degree isc support accordingly.- In charge of all Kids category campaign launch in more than 2,000 stores in China.- Support 23 key Mega Core Stores to ensure authentic retail enviornment- Develop retail sell-in tools of buyer / customer based in Quarterly Trade Meeting, including GTM lookbook design, real mock-up room display etc. Manage and lead GTM projects: 1) Quarterly Photoshooting2) Quarterly Digital Database3) Quarterly Sell-in tool delivery4) Regular market newsletter sharing5) Regular Consumer Research project6) Global Marketing Conference arrangement7) Regular Digital Platform maintain Assit to routine Go-To-Market Project, support team to achieve the sell-in targets.

  • Retail Marketing Assistant Manager

    Feb 2015 - Jul 2016

  • GTM Coordinator

    Apr 2013 - Jan 2015

  • Marketing Assistant

    Sept 2010 - Apr 2013
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  CBRE

  Jul 2016 - Jul 2018

  1) Develop the overall corporate brand marketing umbrella platform for China based on aligned corporate and business line strategies as well as global brand guidelines/initiatives2) Take principle responsibility for the planning and implementation of marketing and event initiatives at the National level3) Provide professional counsel and assistance to all regional Marcomms Managers on regional marketing and event initiatives to ensure consistency of implementation as well as leveraging on best practices at the national and Asia and Global level4) Devise creative digital marketing initiatives to increase CBRE corporate brand profile and exposure 5) China digital platform management including but not limited to Wechat, Weibo, LinkedIn and website. Show less

  • Senior Marketing Manager

    Apr 2018 - Jul 2018

  • Marketing Manager

    Jul 2016 - Mar 2018
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  U.S. Green Building Council

  Aug 2018 - now

  1. Content Oriented:- Manage / develop content marketing to enhance LEED's influence in China market. The channels include but not limited to WeChat, Weibo, LinkedIn, Toutiao, Yidian, Baijiahao etc.2. Brand Marketing:- Cross over cooperation with organizations / public-media / self-media etc.;- Develop presentable and informative tools to expand brand influence - Multi-channel promotion, e.g. email-marketing / website set-up / local campaign initiated3. Event Management:- Launch yearly significant conference & expo of Greenbuild China- Monthly seminars / gathering events management Show less

  • Director Marketing Communications

    May 2022 - now

  • Senior Marketing & Communication Manager

    Aug 2018 - May 2022