Robin Wills

Experience

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  Songwriter

  Jan 1977 - Jan 1994

  Musician/Songrwiter/Producer

  I had a long career in the music industry, releasing several records/CDs and touring extensively across Europe and North America.One chart hit in UK. I also produced 12 albums and several singles for other acts. My involvement also included negotiating contracts and licensing deals.

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  Research Resources (RI), FDS

  Jan 1985 - Jan 1995

  Market Research Interviewer

  Worked as a telephone interviewer between projects in the music industry.

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  Total Research/Research Europe (Harris Interactive)

  Jan 1995 - Jan 1998

  Qualitative Interviewer and Moderator

  Between 1995 and 2000, I conducted over 1000 high level F2F interviews and moderated over 250 focus groups in France, UK and the US on a variety of subjects. Although a generalist, I gained a considerable experience working on IT, financial, industrial, medical and branding projects. During this period, I also conducted a large number of Qualitative telephone interviews. Deliverables were usually summary reports or edited Word transcripts.Various agencies

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  Freelance

  Jan 1998 - Jan 2000

  Freelance Moderator/Consultant

  Focus group/ workshop moderation and reporting for several agencies and end clientsPrimarily B2B F2F and telephone interviewingWorking mainly for Harris Interactive as main client.

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  Harris Interactive UK Ltd

  Jan 2000 - Jan 2005

  Senior Research Consultant

  Joined Total Research/Research Europe (Harris Interactive) permanently in September 2000 with the remit to develop and run the qualitative department.Deputy Head, with a team of 20 -30 interviewers and supervisors. Costing/pricing of Qualitative projectsAdapting and implementing online qualitative projects.Project management Co-managing the departmentContinuing with high level fieldwork (focus groups, F2F interviews)Recruiting and training a team of consultants to carry out a large ongoing global key account F2F programme which ran for several years. Show less

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  Harris Interactive UK Ltd

  Mar 2005 - Jul 2007

  Head of Qualitative Field Services (AD)

  Managing the Qualitative department consisting of 25 consultants and 4 project managers plus an external team of fieldwork recruiters and freelancersCosting and pricing of qualitative projectsDeveloping metrics and reporting tools in order to measure project costs on a daily/weekly basisEnsuring that all work was carried out to IQCS and MRQSA standardsSupporting role at sales meetings with external clientsAttending meetings/workshops and liaising with clients to ensure that the right methodologies were applied to answer client needsHands on project management and training when required (Ex: online qualitative)High level moderation and depth interviewingSummary and full reporting Show less

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  Freelance

  Dec 2007 - Feb 2008

  Freelance Consultant

  Feelance moderation and commercial due diligence work for PMSIModeration, interviewing, desk research, analysis

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  EMS Research

  Feb 2008 - Mar 2011

  Head of Qualitative Research

  Head of Qualitative ResearchFull Research role from initial client contact, through to proposal stage, design, moderation and reporting/presentation to end clients.Excels in helping to define client business objectives and translating these into research objectives along with determining the best methodologies to utilize to ensure insightful and actionable findings as deliverables.Current high B2C focus with many years experience in B2B decision-maker interviewing.Firm believer in using hybrid technologies when applicable - Qual/Quant/Gang Surveys/FGDs/Exploratory/Semi-structuredClient liaison, key account handling, new business development and deep account penetrationReporting on a wide variety of subjects including technology, FMCG, healthcare and Automotive. Strong NPD and branding focus.Ethnographic interviewing and reporting (Technology, automotive, healthcare)Running and moderating online Qualitative projectsOver the last 3 years has moderated over 300 gang survey sessions, approximately 600 groups plus depth interviews (TDIs/F2F), car clinics and workshops in the UK, France,US, Belgium and Switzerland Quality control role ensuring standards are adhered to and that all client deliverables provide insightful and actionable findingsConsultancy role insofar as to translating research findings into recommendations to be implemented by end client Show less

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  Qualitative Solutions

  Apr 2011 - now

  Freelance Researcher and Moderator

  I am now available for freelance work from moderation to full service - design and reporting on all types of qualitative projects:Traditional Group and IDI moderation, TDIs, ethnographies, workshops and online qualitative.French and English