Beverly Peña

Experience

• 

  Cost Plus World Market

  Jan 2001 - Aug 2019

  • Product Manager for several key business programs on Worldmarket.com: Site Search, Customer Reviews. • Lead and coordinate efforts with cross-functional partners in Project Management, Engineering, Development, UX Design, Analytics, SEO, and QA to deliver successful product launches within an agile environment. • Manage business relationships with several third-party vendors in Site Search Optimization, Web Merchandising, and Customer Reviews.• Pricing and promotions platform expert. Identify and resolve technical issues surrounding product feed and data deployment. Lead cross-functional teams to ensure pricing accuracy during high-volume promotional events. Align with key internal stakeholders and write coding documents to ensure marketing assets are strategically messaged online. • Technical tools and platforms: Atlassian JIRA Project Management, Atlassian Confluence, Kibo Commerce Systems, Adobe Analytics, Google Analytics. Show less • Responsible for site merchandising, inventory replenishment, and selecting online core and seasonal assortments.• Built custom reporting to analyze eCommerce demand and sales. Report on KPI's at weekly business reviews.• Implemented process improvements to streamline retail operations and eCommerce merchandising systems.• Managed and optimized internal keyword search program for Worldmarket.com to increase conversion and revenue per site visit.• Pricing and promotions lead for Worldmarket.com. Identified and resolved all technical issues. Set the standard for Q4 promotional period. Significantly reduced error rate to improve the overall customer experience.• Lead five eCommerce merchandise managers, covering a wide range of product categories, including: Furniture, Home Décor, Textiles, Tabletop, Kitchen, Decorative Accessories, Consumables, and Beverage/Wine.• Developed comprehensive training curriculum for on-boarding new eCommerce team members. Show less • Assist with product development and assortment strategy for Tabletop Division.• Responsible for weekly analysis of sales performance; produce reports and deliver key metrics at divisional sales meetings.• Division lead for all eCommerce projects, including quarterly product launches of core and seasonal assortment on Worldmarket.com.• Managed marketing content strategies and partnered with Buyers to ensure accuracy of all marketing assets.• Partnered with cross-functional teams to implement promotional and visual merchandising strategies. • Managed international vendor relationships to ensure quality assurance in the development of merchandise samples and packaging. Show less

  • eCommerce Associate Product Manager

    Jan 2017 - Aug 2019

  • eCommerce Assistant Merchandise Operations Manager

    Jan 2013 - Jan 2017

  • Assistant Buyer

    Jan 2011 - Jan 2013

  • Supervisor, Inventory Control & Accounts Payable

    Jan 2004 - Jan 2011

  • Store Associate

    Jan 2001 - Jan 2004
• 

  TRX Training

  Aug 2019 - Jul 2023

  •Strategic eCommerce leader with expertise in Site Merchandising, Data Analytics, Technology, Operations, and Project Management. Focused on driving revenue growth and achieving key online business objectives.•End-to-End Performance Management: Oversaw TRX North America's eCommerce channel, ensuring optimal customer experience from site to delivery.•Inventory Planning & Forecasting: Provided monthly and long-term inventory forecasts for TRX North America to align with sales targets and customer demand. Collaborated with international partners to support TRX United Kingdom eCommerce channel.•Data-Driven Insights: Leveraged analytics to monitor and optimize TRX online store performance. Developed reporting tools to track KPIs and delivered actionable weekly insights to leadership.•Cross-Functional Collaboration: Worked closely with Digital Product Managers, Developers, Engineers, and Project Managers to optimize web-based technologies. Served as the key digital liaison for Marketing, driving campaigns and promotions on trxtraining.com.•Promotional Strategy Development: Created and managed a test calendar to analyze promotional tactics and identify strategies that drove profitability, conversion, and repeat purchases.•Shopify Plus Re-platform: Led the migration of TRX fitness products and digital subscriptions from BigCommerce to Shopify Plus, optimizing product pages and user experience. Coordinated UAT and feature testing to ensure seamless platform performance and functionality.•Key Tools: Google Analytics, NetSuite ERP, JIRA, Shopify, Zendesk.•Promoted to Senior Manager, overseeing a direct report in eCommerce. Show less • Site Merchandiser. Led the digital representation of all products for TRX North America eCommerce.• Owned new product introductions on trxtraining.com. Launched, managed, and optimized products, categories, and overall product content to support a successful brand launch. • Implemented weekly eCommerce KPI reporting to build an analytics discipline within the team. • Developed tools and resources to manage eCommerce operations and inventory.• Managed all pricing and promotional activity online during high-visibility Q4 period. Worked closely with Marketing partners to review campaign and creative assets.• Worked closely with cross-functional partners throughout the organization to lead projects that drove revenue and improved the overall customer experience. Show less

  • Sr. Manager, eCommerce

    Jul 2020 - Jul 2023

  • Digital Merchandise Manager

    Aug 2019 - Jul 2020