Andreas Andersson

Experience

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  Diesel

  Jul 2010 - Sept 2014

  My main job was driving brand recognition and sales initiatives with key retailers such as Magasin, Illum, Ählens, NK and Stockmann. This included developing instore- and window materials, staff training, andnegotiating branded concession spaces in the department stores.Main responsibilities:- Plan and execute Nordic trade marketing plan.- Project management of consumer activations and events.- Development of POS and sales materials.Experience & Results:- Marketing management and serious project management skills.- Knowledge of sales optimizing techniques and space management. Show less

  • Nordic Trade & Retail Marketing Coordinator

    Mar 2012 - Sept 2014

  • Marketing Coordinator

    Mar 2011 - Mar 2012

  • PR/Marketing Assistant

    Jul 2010 - Mar 2011
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  Adidas group

  Sept 2014 - Dec 2014

  Trade Marketing Manager, Denmark

  In my position as trade marketing manager I was responsible for channel activations with key retailers in the Nordics. I primarily working with chains such as Sportmaster, Intersport, Sport24, as well as smaller specialist stores.Main responsibilities:- Plan, develop, and execute local trade marketing strategy.- Budget management.- Brief and coordinate with external agencies.- Account marketing plans for growing existing key accounts.Experience & Results:- Executed six new product campaigns in three months.- Gained significant cross-functional working Show less

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  Unibail-Rodamco

  Mar 2015 - Feb 2016

  Nordic Leasing Analyst

  Unibail-Rodamco is one of the world’s largest commercial retail organizations, with shopping centers in all major cities in Europe and the United States. I analyzed key market data to scout new tenants for the Nordic portfolio of shopping centers, as well as negotiated various leasing terms with existing retailers.Main responsibilities:- Retail brand portfolio management.- Responsible for pop-up shops/brand events.- Market research and analysis.- Leasing negotiations with new/existing tenants.Experience & Results:- Negotiation skills and extensive networking capabilities.- Deep knowledge of the Nordic retail market- Strategic KAM and brand mix planning. Show less

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  Realfiction - Leaders in Mixed Reality

  Feb 2016 - Apr 2020

  Marketing Manager

  Realfiction is a Danish scaleup tech-agency operating in the virtual reality space with retail brands like Anton Berg, Corona, Beiersdorf, and Diageo. My position primarily focused on growing our global partner channel and demand generation.Main responsibilities:- Member of the commercial leadership team.- Responsible for the global marketing budget and demand generation.- Digital marketing strategy (email, paid, inbound, web)- Managed two team members.Experience & Results:- Helped grow the company to become publicly listed on Nasdaq.- Established a healthy year-by-year growth in existing sales partners,through coop marketing activities.- Implemented cost-efficient inbound and account-based lead gen.- Developed a global partner program for growing new/existing resellers. Show less

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  Lunar

  Aug 2020 - Apr 2021

  Performance Marketing

  With more than 900,000 users in the Nordic region, Lunar is a 100% digital subscription bank disrupting the traditional banking sector. My position headed the expansion of the Nordic business banking products through paid media strategy, ABM, and partnerships via hyper-growth expansion tactics.Main responsibilities:- Drive lead gen and demand (content, inbound, paid media) with abudget of roughly €600K per month.- Build and launch paid campaigns across markets and channels.- Manage performance and optimize campaigns to ensure acquisitions.- Ensure proper tracking and attribution setup.- Continuous A/B testing of creatives, messages, bidding, and optimization.Experience & Results:- Establishing month-on-month customer signup growth.- Go-to-market and roll-out of B2B product to Sweden.- Created dedicated affiliate partnerships for lead gen.- Established inbound marketing principles for customer acquisition. Show less

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  Sennheiser

  Apr 2021 - now

  Trade Marketing Manager, UK & Nordics

  Working closely with sales- and global marketing, my position is focusedon driving online & offline marketing activities that support productlaunches and seasonal sell-out initiatives with our key channel partnersand DtC site.Main responsibilities- Channel management and go-to-market plans with key accounts.- Full P&L budget oversight- Digital marketing activations and performance optimization.- Premium POS development and shopper marketing execution.- Analysis of commercial opportunities and campaign data.- Account growth strategy via co-marketing initiatives.Experience & Results- Solid proficiency in digital marketing tactics and data analysis.- Strong skills in paid media campaign management to grow retailaccounts.- Highly developed business acumen and understanding of commercialopportunities.- Strong knowledge of key market dynamics in consumer electronics.- Hands-on experience with integrated B2B & B2B2C campaigns. Show less