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Marley Callaway

Marley Callaway

Banqueting and Events

Followers of Marley Callaway1000 followers
location of Marley CallawayCardiff, Wales, United Kingdom

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  • Timeline

  • About me

    Trinsic | Communications, Connectivity, and Security

  • Education

    • University of Portsmouth

      2021 - 2022
      Master of Arts - MA International Marketing Distinction

      Developing knowledge on marketing principles and theories, understanding social media marketing, consumer insights & analytics, globalisation and international marketing strategies.Acting as Course Representative for the International Marketing Masters courses.Carrying out in depth research into international brands marketing strategies, producing long and short form content in the form of social media campaigns, marketing reports and reflective essays.Working… Show more Developing knowledge on marketing principles and theories, understanding social media marketing, consumer insights & analytics, globalisation and international marketing strategies.Acting as Course Representative for the International Marketing Masters courses.Carrying out in depth research into international brands marketing strategies, producing long and short form content in the form of social media campaigns, marketing reports and reflective essays.Working collaboratively as a marketing consultant for a local business, carrying out a market research project to gain insight into and suggest positioning for a new target audience.Analysing data from varied research methods, including depth interviews, surveys and focus groups.Developing consumer profiles, customer journey maps and creative marketing campaigns informed by secondary and primary research. Show less

    • University for the Creative Arts

      2018 - 2021
      Bachelor's degree Visual Communications First Class Honours

      Acting as Course Representative from September 2019 - June 2021, duties included liaising with senior staff members, attending course board meetings, voicing concerns of peers and aiding in the development of the course. Curated a collaborative, creative and editorial exhibition, showcasing the work of over 80 students across two venues.Developed experience in physical, and digital disciplines, including but not limited to; Print Design, Branding Strategy, Moving Image, Visual… Show more Acting as Course Representative from September 2019 - June 2021, duties included liaising with senior staff members, attending course board meetings, voicing concerns of peers and aiding in the development of the course. Curated a collaborative, creative and editorial exhibition, showcasing the work of over 80 students across two venues.Developed experience in physical, and digital disciplines, including but not limited to; Print Design, Branding Strategy, Moving Image, Visual Theory, Adobe Softwares and Photography.Executed a competitive live branding brief for a French architectural conservation organisation, AMVPAC, and was selected as the successful design proposal. Mentoring students, developing research strategy, design skills and time management. Held a paid position within the University as a Student ambassador and UniBuddy, working digitally and physically to support current and prospective students’ transition into university life. Show less

  • Experience

    • Royal Maritime Club

      May 2016 - Jul 2022
      Banqueting and Events

      Overseeing and working within a Banqueting and Events team of 20+. Maintaining customer relationships and delivering excellent customer service.Leading by example and setting at a high professional standard.Team Leading, cash handling and carrying out cashing up and closing/opening procedures in the restaurant. Overseeing and delivering food service for 4 function venues, including a ballroom suited for 250+ guests. Delivering food services for 400+ guests throughout a busy day. Being involved in the delivery of high importance conferences, weddings, banqueting events and celebrations. Show less

    • University for the Creative Arts

      Sept 2019 - Aug 2021

      Improving the experience or students in their second year of university. Aiding and guiding students, offering study tips, organizational skills and learning support. Assisting the marketing team to showcase the best of UCA; suggesting and creating content (pictures, videos, graphics) for online channels (Website, Instagram, Facebook, Twitter) to provide followers with an insight into life at UCA. Exercising content production capabilities such as photography, graphic design, video capture and editing, and content writing. Monitoring university social media channels, including scheduling content and data analytics.

      • Mentor

        Oct 2020 - Aug 2021

      • Social Media Team - Digital Ambassador

        Feb 2020 - Aug 2021

      • Graphic Design Course Representative

        Sept 2019 - Aug 2021

    • ThinkForward UK

      Feb 2021 - Jul 2021
      Business Mentor

      Business Mentoring aims to enable disengaged young people in school, aged 14 – 15 years, to develop positive behaviours and skills required for the workplace. Leading mentoring sessions taking place for students from March – July at a workplace.

    • Marley Callaway Creative Marketing Consultancy

      May 2021 - now
      Owner

      I help businesses make an impact on customers, build their brand, and tell their stories.Providing support with Internal Communications and external marketing support to organisations across various industries including Health & Fitness, Telecoms, Hospitality, and Utilities.

    • PHL Group

      Jul 2022 - May 2023
      Digital Marketing Coordinator

      Coordinating the online presence of the PHL Group, and it's various healthcare services, through website SEO, development and updates (www.phlgroup.co.uk), Paid, Earned and Owned Social Media content and long form copy.Also supporting across the broad and busy marketing function, including Project Management, Business Development Support, Events Managements, Print Media, Staff Engagement, Public Relations, Recruitment, SharePoint Management, CRM and Insight Reporting.

    • Trinsic®

      Jun 2023 - now
      Marketing and Communications Manager

      Trinsic delivers innovative solutions that provide businesses with the communications, connectivity, and security they need.As Trinsic's Marketing and Communications Manager, I have a varied role overseeing the internal and external communications within the business, managing relationships with partners from global communications providers and executing targeted marketing campaigns.Main responsibilities include:· Develop and Implement Marketing Strategy.· Build and Maintain Relationships with External Partners.· Manage and Improve the Website· Monitor and Analyse the Effectiveness of Marketing Campaigns· Develop and Execute Targeted Email Campaigns.· Managing the Production of Marketing Materials· Internal Communications and Engagement· External Media and Public Relations Show less

  • Licenses & Certifications

    • Google analytics certificate

      Google analytics
      Dec 2021

    • Social Media Marketing

      HubSpot Academy
      Feb 2022
      View certificate certificate

    • The Fundamentals of Digital Marketing

      The Open University
      Aug 2021
      View certificate certificate