Stefanie Herrmann

Experience

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  Fachhochschule Westküste - Hochschule für Wirtschaft und Technik Heide

  Nov 2011 - Jan 2013

  Student Research Assistant

  • Student research assistant at market research institute, supporting marketing professors with qualitative and quantitative projects• Designing and conducting in-person interviews• Data analysis with SPSS

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  PROJECT M - Consultancy

  Feb 2013 - Jun 2013

  Project Assistant

  Intern in strategic consultancy and market research• Conducting market analysis, data analysis and data interpretation• Supporting senior consultants with workshop planning, conferenceassistance and post-processing for several clients across Germany

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  Frozen Tropic

  Jan 2015 - Nov 2015

  Master’s Degree Final Project

  Development of a content marketing strategy for Frozen Tropic and its brand "Yucho - La naturaleza al desnudo"

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  Mondelēz International

  Feb 2015 - Sept 2021

  Marketing lead for the Confectionary Category (Gums, Candies and Chocolate) across Central America and the Caribbean• Focused on accelerating category recovery post-COVID• Implementing an agile test & learn approach, close collaboration with consumer insights and analytics teams• Leading chocolate portfolio strategy and new product launches for Milka and Cadbury • Full P&L responsibility (NR: $60MM USD, $3MM USD marketing budget)• Guiding and inspiring a team of 2 junior marketeers Show less Responsible for strategic brand management, portfolio management,marketing campaigns and innovation projects for all Gums & Candiesbrands across Central America, Caribbean and America Exports• Full P&L responsibility (NR: $130MM USD, $6MM USD marketing budget)• Driving additional growth by leading out of plan export business projects:geographical expansions and new client development across the Americas• Launched several new products in over 10 countries• Successfully negotiated and implemented Dentyne Gum & Daddy YankeeSponsorship in Puerto Rico, resulting in double-digit brand growth• Lead gums growth plan in Costa Rica, gaining several points of market share in2019, rollout to additional countries in 2020• Participated in a six-months leadership training provided by BTS Coaching• Guiding and inspiring a team of 4 junior marketeers Show less Focal point for the category in Ecuador, implementing all local brand campaigns, consumer promotions and new product rollouts for Trident, Halls and Bubbaloo with an annual budget of $2MM USD• Brand Equity Lead Bubbaloo Wacam, ensuring consistent equity building• Responsible for the regional brand campaign for FIFA World Cup 2018• In charge of the strategic alliance with Unilever and its brand Pingüino,launching two ice cream SKUs with bubblegum flavor in collaboration• Successfully fulfilled a 5-months short time assignment in Cali, Colombia to support the Colombian business during a colleagues maternity leave Show less

  • Marketing Manager Confectionary Caricam

    Jan 2021 - Sept 2021

  • Category Manager Gums & Candies CARICAM

    Jan 2019 - Dec 2020

  • Associate Activation Analyst Gums & Candies Ecuador

    Feb 2016 - Dec 2018

  • Marketing Trainee

    Feb 2015 - Feb 2016
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  Kellogg Company

  Oct 2021 - Dec 2024

  Senior Market Activation Manager

  Lead the cereal business planning, strategy development, activation and innovation launches of the portfolio in High Growth Markets (Nordics, Baltics, CEE)

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  Dr. Oetker

  Jan 2025 - now

  Senior Project Manager - Corporate Development