David Hays

Experience

• 

  Various Radio Stations

  Feb 1975 - Sept 1984

  Program Director, Promotion Director, Music Director, DJ

  Branding, promotions, Voice-over and everything else required to make the radio station (several over the years) #1 in it's market.

• 

  Starstruck Promotions

  Apr 1982 - Sept 1987

  Owner

  Created Sales Promotions and Events for Austin area businesses. Cutting edge (Austintatious) on premise events and promotional programs.Promoted Music Concerts and Events such as Stevie Ray Vaughn, Bonnie Raitt, Kool & Gang, 4 Tops, Temptations, Quiet Riot, Booker T, Nevilles and many more.

• 

  TracyLocke

  Jan 1986 - Jan 1990

  Account Executive

  Pepsi Cola account. Started in Texas, transferred to Atlanta to take on big red in their home town. Developed promotion that gained a 10 pt Neilsen share swing (gave away a house)

• 

  BBDO

  Jan 1990 - Jan 1994

  VP, Account Supervisor

  Hardee's SE, Paramount Parks (Carowinds)

• 

  BBDO - Atlanta

  May 1990 - Jun 1994

  VP, Account Supervisor

  Developed marketing and advertising strategies and tactics for various clients in industries such as Fast Food and entertainment

• 

  Austin Kelley Advertising

  Jun 1994 - May 1996

  VP, Account Director

  Developed marketing and advertising strategies for clients such as Pizza Hut, Midas, tourism and broadband clients.

• 

  Ryan Partnership

  May 1996 - Oct 1998

  Vice President

  General manager of the Atlanta office of Westport, CN based sales promotion agency. Clients included Georgia Pacific, Mars, Michelin & Heineken

• 

  Bodacious Food Company

  Oct 1998 - Oct 2015

  President

  Co-Owner, CEO - Bakers of Geraldine's Cheese Straws & Cookies, Jaxn's Twice-Baked Potato StixGrew from start up to multi-million dollar revenues and national category leader. Created packages to gain funding from PPO, Community Bank - conventional and SBA 7a loansBuilt out 18,000 sq ft baking facility, with added capacity and efficiency.Set strategic direction, lead marketing efforts. Oversee all aspects of company, including finance, operations, purchasing, HR, sales and new product development. Gained upscale private label partnerships.Feautured on Food Network and Cooking Channel (Unwrapped, Food Finds, Recipe for Success)America's #1 Cheese Straw! Show less

• 

  Boost Business

  Oct 2015 - now

  President

  Providing assistance to small businesses in Strategic Planning, Financial Analysis, Product Development and Capital Infusion packages.