Ian Hatfield

Experience

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  Brookstone Country Club Cmnty

  May 2013 - Aug 2015

  Concession Attendant

  • Assisted patrons with questions and concerns and accurately filled food orders• Monitored inventory stock, ordered and restocked items • Set up and worked during events attended by up to 200 people• Calculated money made after every shift and recorded profit on a deposit slip• Trained four new employees on every day operations of the job

• 

  Red Frog Events

  Feb 2016 - Jun 2016

  Brand Ambassador

  • Shared the Firefly experience using a mix of social media promotional techniques• Contributed to Festival blog sharing my previous experience• Compiled photos and videos from last year into a video utilizing YouTube• Completed a wide range of tasks that Firefly management asked of me each week

• 

  RED Distribution/ 'stache media, a division of Sony Music

  Sept 2016 - Dec 2016

  SLR intern

  • Attended scheduled conference calls to learn marketing techniques, trends and more about the music industry• Participated in marketing campaigns to create awareness for artists• Developed online marketing strategies through social media• Wrote reports for marketing efforts• Stayed organized and met deadlines

• 

  Moe's Southwest Grill

  Jan 2017 - Mar 2017

  Participant in UGA's Digital Marketing Competiton

  • Developed a proposal concept with creative ideas in accordance of the competition’s objectives• Collaborated with a respected, senior level executive from the Digital Marketing Industry in Atlanta, GA

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  Marketwake

  Aug 2017 - Apr 2021

  • Responsible for marketing research, data tracking and Google analytics management• Helped build reports for tracking key client activities (KPI metrics)• Learned the functionality of Pardot the marketing automation system• Gathered key insights for client accounts to help the marketing team build campaigns

  • SEO Lead

    Aug 2019 - Apr 2021

  • Marketing Analyst

    Jan 2018 - Aug 2019

  • Intern

    Aug 2017 - Dec 2017
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  Ian Hatfield LLC

  Apr 2021 - now

  Search Engine Optimization Specialist

  • Specialize in on-page optimization, keyword research, reporting, and technical SEO• Experience with SEO tools such as AHREFs, SEMrush, and MOZ• Experience with Google’s catalog of tools including Google Analytics, Google Search Console, Google Data Studio, and Google Tag Manager• Experience with the website backends of WordPress, Magento, Shopify, SquareSpace, Wix, and Hubspot• Experience with UX tools like HotJar and Crazy Egg