
Niurka Rodriguez
Sales Representative

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About me
Integrated Business Student | Community Manager at Darden | VP of Marketing at AMA UCF
Education

Steinbrenner High School
2016 - 2020High School DiplomaActivities and Societies: National Honor Society Club, National Beta Club

Hollywood Institute of Beauty Careers
2023 - 2023Board of Cosmetology License Aesthetician/Esthetician and Skin Care Specialist
University of Central Florida
2021 - 2024Bachelor of Business Administration - BBA BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICESActivities and Societies: AMA UCF - American Marketing Association
Experience

OB Sod
Aug 2018 - Dec 2020Sales Representative• Serviced customers by taking orders and answering customer questions in-person, through email and over the phone to maximize customer service.• Listened to customer needs to identify and recommend the best products and services.• Identified customer needs to deliver relevant product solutions and promotions to meet target budgets.• Followed-up with clients after installations to assess quality service and customer satisfaction.• Maximized efficiency and time management by effectively planning and organizing client routeswithin territory. Show less

Ruth's Chris Steak House
Jan 2022 - Feb 2023Off-Premise Coordinator and Head Hostess• Greet and acknowledge guests and seat patrons by escorting them to assigned table.• Present menus, create a personal dining experience, answer questions, and offer information on menu items, beverages, and specials. • Accept and organize reservations through OpenTable and prioritize reservations to accommodate guests.• Prepare seating assignments prior to service and present plan to restaurant staff prior to the shift. • Addressed guest requests or complaints to a manager.• Answered and noted any incoming take-out calls, while providing menu expertise over any questions or concerns on food order.• Accepted and logged any OLO orders into the POS system with attentiveness.• Properly assemble and package all to-go orders with 100% accuracy into their designated order. • Accepted payment from customers and made change as necessary. • As well as assist in food running and bussing any tables as needed. Show less

American Marketing Association at UCF
Oct 2022 - now• Create, manage, and handle all social media content for all club events.• Collaborate with committee members to design creative social media marketing strategies and campaigns.• Utilize graphic design and scheduling softwares to promote guest speaker events and professional development workshops on social media platforms.• Attend weekly executive board meetings, guest speaker events, and professional development workshops.• Photograph and generate recordings of all events for organization. Show less
Vice President Marketing
Apr 2024 - nowHead of Social Media & Marketing
Oct 2022 - May 2024

Fans Meet Idols
Nov 2022 - Feb 2023Social Media Manager and Graphic Design Intern• Developed comprehensive social media strategies, aligning content with marketing objectives and ensuring consistency across platforms.• Leveraged Excel for data organization and analysis, facilitating the development of effective social media plans and actionable insights.• Collaborated closely with college athletes to establish and amplify their personal brands, resulting in enhanced online presence and engagement.• Collaborated cross-functionally with marketing, design, and sales teams to align social media efforts with company objectives and campaigns.• Kept abreast of evolving social media trends and best practices, ensuring a competitive and innovative online presence. Show less

Darden
May 2024 - now• Manage social media communities for three distinct brands—LongHorn Steakhouse, Cheddar's Scratch Kitchen, and Yard House—effectively leveraging each brand's unique voice and tone.• Utilize Khoro's social media software to engage with guests across platforms including Instagram, Facebook, X, and TikTok, ensuring consistent brand persona in all interactions.• Handle guest inquiries, providing accurate information and directing concerns to the appropriate guest relations and support teams for resolution.• Develop in-depth knowledge of restaurant locations, menu offerings, and key updates across 876 brand locations to ensure accurate and relevant responses to guest interactions. Show less • Executed a comprehensive communications plan for Cheddar’s Scratch Kitchen’s 'National Croissant Day,' outlining objectives, goals, and project considerations to create a buzzworthy moment-in-time.• Effectively promote brand awareness and alignment of two key brands, LongHorn Steakhouse and Cheddar’s Scratch Kitchen, in public relations efforts.• Compiled comprehensive media lists and journalist contacts in Meltwater, to pitch PR ideas and enhance brand visibility using the SPAR method.• Leveraged Qwoted to pitch journalists, successfully securing a feature for Seasons 52 in a prominent magazine.• Developed and distributed weekly "Hot off the Press" sheets, analyzing trending industry news to provide strategic insights to the communications team.• Curated a list of potential influencers aligned with brand values and strategic goals for partnership opportunities. Show less
Social Media Community Manager
Jul 2024 - nowCommunications Intern
May 2024 - Jul 2024
Licenses & Certifications
- View certificate

Premiere Pro for Social Media Content
LinkedInSept 2023 - View certificate

Content Creation: Strategy and Tools
LinkedInSept 2023 - View certificate

Develop Your Social Media Marketing Skills
LinkedInSept 2023 - View certificate

Social Media Marketing Foundations
LinkedInSept 2023 - View certificate

Social Media Marketing: Strategy and Optimization
LinkedInSept 2023 - View certificate

Essential Skills for Social Media Managers
LinkedInSept 2023 
Aesthetician
Hollywood Institute of Beauty CareersMay 2023- View certificate

Marketing: Copywriting for Social Media
LinkedInSept 2023 - View certificate

Social Media Stories: Creative Strategies and Tips
LinkedInSept 2023 - View certificate

Social Media Marketing Strategy: TikTok and Instagram Reels
LinkedInNov 2022
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