Eitan Rapps

Experience

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  Israel Defense Forces

  Mar 2008 - Jun 2009

  Sergeant, Artillery Corps
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  The Begin-Sadat Center for Strategic Studies

  Jul 2012 - Mar 2014

  English Publication Editor

  Arranged key logistics on behalf of government officials, foreign diplomats, and journalists, including academic conferences and meetings.Edited all English-language articles, books, and journals.

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  Magic Software Enterprises

  Jun 2014 - Jun 2016

  Marketing Assistant

  Led integration of Marketo and Salesforce for full marketing ROI reporting, including creation of sales process, and reports and dashboards for senior company executives.Managed company-wide projects including devising product launch strategies and organizing week-long sales seminar abroad.Owned digital customer touchpoints including Marketo, chat, social media, and website.

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  Kenes Group

  Jul 2016 - Jul 2017

  Marketing Automation Specialist

  Marketo administrator tasked with leading internal stakeholders’ marketing campaigns and training users on procedures and processes.

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  Amdocs

  Aug 2017 - Aug 2021

  Marketing Operations and Automation Manager

  Marketo admin: system management, advanced workflow construction, importing/exporting contacts, user and profile creation, organizational setup, building emails and landing pages, training, and reporting.Built a Salesforce-integrated Lead Lifecycle to improve quality of leads funneled to sales, including lead scoring and nurturing.Implemented data privacy compliance and record reduction in the corporate database, involving stakeholders from marketing, IT, and legal organizations.Streamlined campaign process by removing multiple vendors, introducing guidelines and templates, and creating SLA-based task submission system. Show less

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  Deloitte Digital

  Oct 2021 - now

  Senior consultant for Adobe Experience Cloud projects in Israel. Specializing in Adobe Experience Manager, Marketo Engage, Adobe Journey Optimizer, and Adobe Target.Project Experience:* Leading change management for Workfront implementation for leading global pharma company* Scrum master and functional lead for AJO implementation for leading Israeli insurance company* Scrum master and functional lead for Adobe Forms implementation for leading Israeli utility company* Project lead for Marketo implementation for leading global consulting firm* Functional lead for CMS migration to Adobe Experience Manager for leading global gaming company Show less

  • Senior Consultant, Adobe Experience Cloud

    Apr 2023 - now

  • Consultant, Adobe Experience Cloud

    Oct 2021 - Mar 2023