Samir Moussa

Experience

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  Steigenberger

  Jan 2018 - Oct 2019

  Digital Marketing Specialist

  -Build, plan and implement the overall digital marketing strategy Manage the strategy-Manage and train the rest of the team-Track and measure SEO and Google Analytics metrics and provide reports-Research competitors and provide suggestions for improvement-Manage company website (including all images, tools, and content)

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  SUNRISE Resorts & Cruises

  Nov 2019 - Aug 2020

  DIGITAL MARKETING SPECIALIST (LEVEL 2) ( CLUSTER )

  Managing 13 Hotels and 7 Cruises.Leading Digital Marketing, Designers, and Software teams.Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising.Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).Identify trends and insights, and optimize spend and performance based on the insights. Brainstorm new and creative growth strategies.Collaborate with internal teams to create landing pages and optimize user experience. Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.Lead, supervise and motivate members of the digital marketing teamLeading marketing campaigns from the idea stage through to their execution and implementation.Directing the hiring of marketing and promotions staff and supervising their work. Working with other department heads and staff to discuss plans and marketing strategies. Website maintenance, including content development and content publishing.Create and manage the strategy and maintain influencer lists and relationships in tandem with PR agencies and Influencers. Show less

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  Doxx

  Mar 2021 - Oct 2022

  Digital Marketing Supervisor

  Design and oversee all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.Prepare accurate reports on our marketing campaign’s overall performance. Coordinate with advertising and media experts to improve marketing results. Identify the latest trends and technologies affecting our industry.Evaluate important metrics that affect our website traffic, service quotas, and target audience.Work with your team to brainstorm new and innovative growth strategies.Leading marketing campaigns from the idea stage through to their execution and implementationWorking with other department heads and staff to discuss plans and marketing strategies Oversee and manage all contests, giveaways, and other digital projects.Generate qualified sales leads to ensure achieving the sales target.Directing the hiring of marketing and promotions staff and supervising their work Develop and execute a social media content plan (in coordination with a graphic designer) Plan and execute digital advertising& media buying plan on all digital platforms and manage budget expenditureUtilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpointsEvaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.Research competitors and provide suggestions for improvement Show less

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  Legacy Coaching Institute

  Mar 2021 - Aug 2021

  Digital Marketing Manager

  Build, plan and implement the overall digital marketing strategy Manage the strategyManage and train the rest of the teamStay up to date with the latest technology and best practices Manage and oversee various digital marketing channels Measure ROI and KPIsPrepare and manage the digital marketing budgetOversee all the company's social media accountsSuggest activities for improving the quality of online contentTrack and measure SEO and Google Analytics metrics and provide reportsResearch and forecast future sales and performance trendsLead, supervise and motivate members of the digital marketing teamResearch competitors and provide suggestions for improvementKeep abreast with industry and market trends and best practicesHandling strategic online initiativesLeading marketing campaigns from the idea stage through to their execution and implementationMonitoring and evaluating online media campaigns to keep them fresh and effective Directing the hiring of marketing and promotions staff and supervising their work Working with other department heads and staff to discuss plans and marketing strategies Staying current with emerging opportunities in the digital marketing world Show less

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  Kempinski Hotels

  Nov 2022 - now

  • Ecommerce and Digital Strategy Manager

    Sept 2023 - now

  • Ecommerce Manager

    Nov 2022 - now