Tanushri S.

Experience

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  National Institute of Fashion Technology Delhi

  Sept 2007 - Oct 2007

  Research and Design Intervention

  Geographical Indication Acquisition and Documentation:Played a pivotal role in securing Geographical Indication for Tamta Craft (copper and brass) through a cluster initiative project.Led extensive documentation efforts, resulting in the publication of comprehensive materials detailing project methodologies and outcomes.Craftsmen Engagement and Product Development:Conducted in-depth interviews and surveys with craftsmen to gather insights into product manufacturing techniques, tools, processes, and market demands.Analyzed data from interactions to drive informed decision-making on product development, focusing on aesthetics, functionality, and market viability.Designed and developed innovative products tailored to meet market demands, annually showcased at the crafts fair in Delhi.Skills:Project Management · Geographical Indication Acquisition · Documentation and Reporting · Stakeholder Engagement · Interviewing and Surveying · Market Research and Analysis · Product Design · Aesthetic Development · Market Viability Assessment Show less

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  GIAN

  Apr 2008 - Jun 2008

  Product Designer

  Material Sampling and Documentation:Conducted rigorous material sampling and maintained a detailed material scrapbook for reference and creative inspiration.Documented organizational structures and workflows across departments to streamline operations and enhance efficiency.Market Research and Product Development:Led market surveys to identify emerging trends in the global market and targeted niche segments for strategic initiatives.Created storyboards inspired by contemporary fashion trends to conceptualize and design a diverse portfolio of products.Collaborated closely with stakeholders throughout the product lifecycle, taking ownership from concept development to production.Achievements:Successfully introduced niche markets to existing clientele by designing bespoke bags and accessories tailored to specific client preferences.Cultivated strong client relationships with brands such as Jo Edward, Miss Sixty, FCUK, and Monsoon.Skills:Material Sampling and Management · Product Design and Development · Creative Problem-Solving · Documentation and Process Optimization · Stakeholder Collaboration and Management · Fashion Trend Analysis and Forecasting · Market Research and Analysis · Niche Market Identification and Penetration · Storyboarding and Concept Development · Client Relationship Management Show less

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  Ubfdb

  Apr 2009 - Jun 2009

  Research and Design Intervention

  Researched and authored a comprehensive journal on Bamboo and Seasonal Grasses, exploring their diverse applications and strategies for effective promotion.Implemented design interventions aimed at optimizing the utilization of bamboo and seasonal grass resources.Conducted surveys within artisan communities to gather insights into product diversity, production processes, and tool utilization.Skills:Market Research · Technical Writing · Design Strategy · Survey Design and Analysis · Cross-functional Collaboration · Cultural Sensitivity · Project Management · Communication · Analytical Thinking · Attention to Detail Show less

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  Tanushri Sinha Designs

  May 2010 - Jan 2023

  As the Founder of Tanushri Sinha Designs, I led branding and design projects for over a decade, enhancing visibility and engagement through transformative identity revamps and compelling presentations. I guided clients from concept to completion, ensuring impactful public images and innovative campaigns.At Oneself Consulting, Phoenix, I elevated brand identity with strategic logo redesigns, comprehensive style guides, and impactful event backdrops, and optimized WordPress architecture to boost user experience.For the '9th Summer Cultural Festival- Incredible India' at the National Museum of Kuwait, I managed exhibition design and setup, showcasing Indian art in collaboration with the Embassy of India and earned recognition from the Ministry of Kuwait for outstanding leadership.At Maurya Kala Parisar, Kuwait, I developed marketing campaigns that increased non-member participation by 40% and achieved a 90% member turnout. I also enhanced cultural event participation by over 50% through strategic design and content management.At Banana Media - Creative Solutions, I led logo redesigns, successful holiday promotions, and packaging design, resulting in a 76% increase in customer engagement for Caesar’s Travels Pvt. Ltd. and improved product visibility for Al-Halwani Bros. I spearheaded the brand identity for Welcome 2 Kuwait, creating a mascot and web assets to drive user engagement. At Zerostock Retail Pvt. Ltd., Hyderabad, I mentored design teams in creating brand identities and merchandise, launching 'Cornerstone' and 'Cornerstone Menswear', and developed impactful infographics for packaging.I developed logos, packaging, and labels for Kailaash Water, building a strong startup identity. At Alphalayth Ventures Pvt. Ltd., I transformed intricate images into engaging social media content, achieving a 100% on-time delivery rate and boosting content pipeline efficiency. Show less Organized and led design workshops catering to diverse age groups, fostering creativity and artistic expression among participants.Mentored individuals in the production, appreciation, and understanding of various art forms, including sketches, paintings, and crafts.Developed comprehensive lesson plans encompassing sketching, painting, and crafts such as origami and card-making.Conducted interactive class activities to assess participant progress and provide constructive feedback for improvement.Cultivated patience and perseverance in elementary school students and implemented stress relief techniques tailored for adults. Show less

  • Founder, Creative Director

    May 2010 - Jan 2023

  • Art and Design Workshops

    May 2010 - Jan 2023
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  PRITS LEATHER EXPORTS PRIVATE LIMITED

  Sept 2010 - Apr 2011

  Product Designer

  Supported senior designers in developing handbag designs, ensuring alignment with brand standards and market trends.Facilitated stakeholder correspondence to gather direction and feedback for design projects.Translated verbal and written ideas into cohesive design concepts, demonstrating creativity and innovation.Participated actively in client meetings to understand requirements and preferences.Coordinated with craftsmen to produce sample handbags that met San Marina and Anthropologie Fall/Winter 2012 trends and guidelines.Illustrated creativity through storyboards and theme boards to visualize design concepts effectively.Developed compelling sales presentations for website and print portfolios to showcase product designs.Incorporated constructive criticism from stakeholders to refine and improve design deliverables.Ensured all design outputs met specified standards and client expectations for brands including Anthropologie, FCUK, San Marina, Monsoon, and Miss Sixty.Skills:Critical Analysis · Client Interaction · Project Management · Brand Guideline Adherence · Trend Analysis · Stakeholder Engagement · Design Collaboration · Adaptability to Feedback · Creative Storyboarding · Stakeholder Communication · Attention to Detail · Presentation Development · Conceptualization Show less

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  Heritage Novandie Foods Private Limited

  Jan 2023 - Oct 2023

  Senior Marketing Executive

  Orchestrated and executed dynamic marketing campaigns resulting in a significant increase in product sales and brand recognition within the competitive Indian market.Strategically analyzed market trends and competitor activities, identifying key growth opportunities and market differentiators.Managed budget allocation for marketing activities.Fostered seamless collaboration between sales and product development teams to align marketing strategies with product offerings and sales objectives.Spearheaded comprehensive market research and customer surveys, leveraging insights to drive strategic decision-making and product development.Cultivated and managed strategic partnerships with advertising agencies, vendors, and influencers, amplifying brand visibility and market reach.Provided regular updates to senior management on marketing performance, challenges, and growth opportunities.Mentored and coached junior marketing team members, elevating their skills and performance to drive team success. Show less