Mohammad Zamani

Experience

• 

  JMR ( Jame'eh Negar Research Co. )

  Aug 2010 - Sept 2011

  Data Entry Assistant
• 

  DTR (Dadeh Tadbir Rahnama)

  Sept 2011 - Apr 2012

  Quantitative Research Executive
• 

  Emrooz Marketing Research Company (EMRC)

  Apr 2012 - Aug 2014

  Quantitative Project Executive

  - Managing Operation Team- Managing Quality Control Team (Logic Check, Phone Check, Field Check and Data Entry)

• 

  Rahbar Bazaar

  Aug 2014 - Jun 2018

  - Overseeing the entire operational process for KANTAR & BAT.- Supervising both the field and office teams.- Collecting data from 73 cities nationwide, visiting each market on a weekly basis.- Assessing field team performance through interviews and offering incentives to maintain their effectiveness.- Directing an exclusive QC team separate from the main field team.- Providing client services and accompanying them on market visits in Iran.- Monitoring market trends during data collection to stay abreast of market changes. Show less 1. In-House Brand Health Tracking: As project manager, I was responsible for design the scope of the project, team building, field work, data processing, analysis and reporting, marketing and sales. We started with 5 different food and non-food FMCG products and we developed it to 10 products after completing 3 quarter. We named the project RBHT (Rahbar Brand Health Tracking) and after being selected as the representative of Kantar in Iran, this project has undergone some changes and now it is working as BranZ in Rahbar Bazaar.- Main clients on RBHT: Henkel, Margarine (Afteb Oil) and ... .2. Tracking Studies: I was designer these projects mainly focused on brand studies and consumer satisfaction studies. These types of projects were planned monthly basis or quarterly basis and by preparing the trend data we were able to observe any changes in the market and found out the activities of competitors.- Main clients on Tracking Studies were: Ipsos (Brand Health Tracking on 2 FMCG Products), Unilever (Brand Health Tracking on 8 FMCG Products), Hayat Kimia (Consumer Satisfaction on 2 FMCG Products) and ... .3. Census Studies: I was responsible for whole operation processes to the clients. The main activity of these projects is the field work that it needs huge number of enumerator in each area. Also it needs very accurate back check team for controlling the quality during the field work.- Main clients on Census Studies were: GFK (Durable Shops in 21 Cities), Sun Star (FMCG Shops in Tehran), RTC (Tobacco Sellers in 8 Cities), Retail Zoom (Tobacco Sellers in 12 Cities) and ... . Show less

  • Retail Audit Project Manager - Tobacco Products

    Feb 2017 - Jun 2018

  • Project Manager of In-House Syndicated Brand Health Tracking | Head of Tracking & Census Projects

    Jul 2015 - Feb 2017

  • Senior Project Executive

    Aug 2014 - Jul 2015
• 

  Self-employed

  Feb 2019 - Nov 2023

  International Freelance Marketing Research Consultant

  - Designing the researches- Planning and implementing - Data collection- Data processing and analysis- Report preparingCountries: Iran - Iraq - Turkey - India - UAE - KSA - Afghanistan - Pakistan - Azerbaijan - Turkmenistan - Armenia - Cyprus - Qatar - Kuwait and ... Email: mohammad.zamani.mr@gmail.com

• 

  GIIRAC

  May 2022 - Aug 2024

  💼 Current Role:In my dual capacity as a Marketing Research professional, I serve as a trusted consultant to guide brands in showcasing their best image to the world. I thrive on answering the complex questions that companies pose, leveraging my extensive knowledge to contribute to their success.- Quantitative and Qualitative Development of the Marketing Research Department- Structuring and Reviewing Internal Procedures- Human Resource Management- Financial and Budget Management of Projects- Financial Management of Marketing Activities- Formulating Marketing Plans and Supervising Implementation- Designing Quantitative and Qualitative Research- Supervising the Execution of Marketing Research ProjectsMajor Projects:- Market analysis of road weighbridges and developing a market entry strategy for Pand Caspian Company - B2B Qualitative Project- Assessment and estimation of the volume of grey car exports from Iraq to other countries for Frost & Sullivan Company - B2B Qualitative Project- Surveying car service centers in Iraq and identifying customer needs during service delivery for Nissan Motors - Quantitative project with 1400 completed questionnaires- Market analysis of salon products and equipment in Iraq and developing a market entry strategy for Azin Almas Sepahan Company - B2B Quantitative and Qualitative Project Show less

  • Head of Marketing Research

    Nov 2023 - Aug 2024

  • Senior Marketing Researcher

    May 2022 - Nov 2023
• 

  Alrafedain Group

  May 2022 - Aug 2024

  Marketing Research Consultant

  Missions:- Designing structures to enhance efficiency and effectiveness.- Enhancing product/service quality to meet or exceed customer expectations.- Strengthening marketing activities to increase brand visibility and engagement.- Generating leads to fuel business growth and expansion.Responsibilities:- Designing research methodologies and frameworks.- Negotiating with clients to secure contracts and agreements.- Preparing proposals outlining project scope, timelines, and costs.- Managing overall project operations and logistics.- Overseeing data processing and analysis, ensuring accuracy and relevance in reporting. Show less

• 

  Behineh Kavan Keyfiat | بهینه کاوان کیفیت

  Aug 2024 - now

  Senior Marketing Research and Business Development Specialist

  Key Responsibilities:🔵 Market Research:- Conduct thorough market research to gather and analyze data on industry trends, customer behavior, and competitive landscape.- Develop and implement research methodologies and tools to gather actionable insights.- Prepare detailed reports and presentations based on research findings to support strategic decision-making.- Monitor and evaluate market trends and changes to provide timely recommendations.🔵 Business Development: - Identify and pursue new business opportunities and strategic partnerships to drive growth.- Develop and implement business development strategies and plans to achieve organizational goals.- Lead negotiations and manage relationships with potential clients, partners, and stakeholders.- Collaborate with internal teams to develop and execute marketing and sales strategies.- Provide strategic recommendations based on market research and analysis to guide business planning and development.- Assist in the development of long-term strategies to enhance market position and achieve competitive advantage.- Analyze the effectiveness of business development initiatives and adjust strategies as needed. Show less