Melanie Murphy

Experience

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  Clipper Contracting Ltd

  Feb 2010 - Oct 2014

  • Cultivation of strong relationships across the client portfolio, achieving an outstanding renewals rate.• Key point of contact for each account, maintaining frequent contact to ensure satisfaction. • Conducted frequent on-site visits to multiple client locations throughout the UK. • Expanded business opportunities through collaboration with the Sales teams to share expertise.• Led the delivery of the new company website and new platform migration.• Produced regular executive reports detailing performance and KPIs.Notable Accomplishments:• Significantly increased candidate acquisitions month on month, achieving an excellent referral rate. Show less

  • Senior Manager

    Jul 2013 - Oct 2014

  • Account Manager

    Feb 2010 - Jul 2013
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  Bet365

  Nov 2014 - Jul 2015

  Customer Account Advisor

  • Delivered exceptional customer service whilst managing enquiries via live chat, e-mail and phone.• Analysis and resolution of customer complaints, with prompt escalation of unresolved issues• Managed workflow efficiently between multiple operational systems including Jumio ID software.• Liaised effortlessly with multiple departments to resolve customer issues, including the Fraud, Pay-ments and Responsible Gambling teams as appropriate. • Used excellent communication skills to maintain strong working relationships with all stakeholders. Show less

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  The Rank Group plc

  Sept 2015 - Mar 2019

  - Delivery and execution of a multi-brand roadmap for a core platform and 13+ apps- Launched multiple hybrid application products to market. - Development planning for multiple IT projects, including regulatory and compliance changes for CMA and GDPR across all brands. - Effectively managing relationships with multiple 3rd party Scrum teams including Developers and PMs. - Accountable for delivering project objectives with a combined CAPEX and OPEX spend of over £3m+.- Managed ObjC (iOS) and Java (Android) code with adaption to Swift (iOS) and Kotlin (Android). Show less

  • Digital Product Owner- Mobile Apps and Platform

    Oct 2017 - Mar 2019

  • Digital Product Owner- Mecca Bingo (Web)

    May 2016 - Oct 2017

  • Promotions and Operations Exec

    Sept 2015 - Nov 2016
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  Rank Interactive

  Mar 2019 - Sept 2021

  - Own the product development portfolio and roadmap to reach business goals and optimise for the long-term re-turn on investment in product development.- Plan and coordinate go-to-market strategy and execution with marketing, operations and development teams with clear communication surrounding our product releases.- Provide clear communication and visibility for the wider stakeholder group to keep them informed of the perfor-mance of our products and progress on new development.- Assume overall ownership of larger programmes of work where initiatives across squads need to be completed against strategic business objectives.- Work closely with key stakeholders to understand venture partnerships, brand strategies and customer segments to ensure consistency and platform economy of scale is balanced with brand differentiation.- Capture opportunities and build strong business cases through a data driven approach to align key stakeholders and development teams ensuring the goals are clear.- Define and communicate KPIs for product performance in your area, maintaining regular reporting on performance and delivery impact. Show less - Accountable for developing multiple digital gaming products utilizing Agile methodologies.- Collaboration with the Commercial Director and Director of customer experience to create strategic visions and outline effective delivery process. - Working closely with the Scrum Master to maximise the productivity of all sprint ceremonies. - Development of comprehensive Product Roadmaps to lead Scrum team activities seamlessly.- Producing in-depth post-delivery reports, with an analysis of projects against their strategic objectives.Notable Accomplishments: - Coordination of Platform (BE and FE) migration for the Mecca Brand. - Project delivery of migration of multiple brands to single code base. - Designed and delivered an internal change management process significantly improving stakeholder management. - Product Owner for multiple award-winning applications including awards for ‘Which Bingo Best Mobile Bingo Site’ (2020), EGR ‘Innovation in Mobile and Tablet’ (2020) and EGR ‘Bingo Mobile Product of the Year’ (2019). Show less

  • Lead Digital Product Manager- Player Experience

    Apr 2021 - Sept 2021

  • Digital Product Owner- Mecca Bingo (multichannel)

    Mar 2019 - Apr 2021
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  GAN

  Sept 2021 - Apr 2022

  Product Manager- Website and Apps

  Head of Multi-squad 'Website and App' tribe, launching all new operators into the multi multi-jurisdictional American market. - Accountable for successful delivery of all new 'Real Money' and 'Simulated Gaming' operator launches as well as innovation and development roadmap to the platform FE's- Responsible for strategic visions and benefit realisation, of the 8 squad (6 dev per squad) tribe Track and report tribe progress in collaboration with the product function both internally to the business and across the companies 3rd party operators/clients- Additionally contributing to the center of excellence within the business on best practice and continuous delivery programmes Show less

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  The Juice Plus+ Company

  Apr 2022 - now

  Global Digital Product Manager

  Global Product Manager- Enhancement and Project development squads.> Recently led the front-end development team in the complete replatforming of our 24-store eCommerce business, covering both B2C and B2B customer journeys. Global Product Manager- Apps. Responsible for;> Sales Field App – Proprietary, Pre-Launch (Global)- Lead the end-to-end delivery of a B2B2C/B2C2C partner app. - Manage full product development and Beta trials.- Capture and prioritise product opportunities through data-driven analysis.- Build business cases to support prioritisation and track ROI.- Oversee internal communication and socialisation of product launch. - Conduct market research and analyse trends.- Define end-user needs and inform product development.- Implement and streamline internal processes to support IT delivery.- Ensure smooth operational execution.- Drive the go-to-market strategy, overseeing planning, execution, and cross-functional alignment.> Virtual Assistant App – 3rd Party Grey Label, Post-Launch (Europe, Australasia)- Own project deliverables, coordinating integration efforts across multiple markets.- Analyse product impact post-beta trial. - Use data insights to guide continuous improvement and decision-making.- Define product requirements for implementation and ongoing business support.- Align roadmap with long-term strategy.- Monitor and report on KPIs to assess product performance.- Drive optimisation initiatives.> Event App – 3rd Party, LIVE (Europe)- Manage relationships with third-party providers.- Ensure successful event engagement and tracking.- Optimise event performance by leveraging third-party tools and analytics.- Drive participation and user engagement. Show less