Aliaksei Raviaka

Experience

• 

  AXA w Polsce

  Jul 2018 - May 2019

  • Młodszy specjalista ds. projektów Digital i E-Commerce

    Oct 2018 - May 2019

  • Stażysta w dz. Projektów Internetowych

    Jul 2018 - Sept 2018
• 

  AXA w Polsce

  Jul 2019 - Dec 2020

  Młodszy specjalista ds. E-Commerce

  Key achievements:• Leveraged web analytics to optimize SEO and SEM strategies, leading to a 20%increase in organic traffic and a 15% increase in paid search conversions• Successfully developed and launched a user-friendly e-commerce website,ensuring seamless functionality across all devices• Implemented a series of performance optimizations to reduce the website loadtime by 40%, resulting in improved user experience and SEO ranking• Continually implemented updates and improvements based on user feedbackand analytics, resulting in a 40% increase in site usability scoresKey Responsibilities: Web-site Analytics, Marketing automation, UX/UI improvement(i.e. A/B testing), SEO&SEM practices implementation, Troubleshooting, Projectscoordination (implementation of new services), Content management with the help ofCMS TYPO3, Creation of Landing Pages for Media Campaign purposes. Show less

• 

  Beesafe sp. z o.o.

  Jan 2021 - Jun 2021

  Digital Marketing Analyst

  Key Achievements:• Implemented real-time interactive dashboards to track KPIs, resulting in moreefficient and strategic decision making within the marketing team• Used A/B testing and multivariate testing to optimize email marketingcampaigns, leading to a 40% increase in click-through rates and a 15% increase inconversion• Developed robust customer segmentation models that improved targetmarketing efforts, resulting in a 15% increase in campaign response rates.Key Responsibilities: Web-site Analytics (daily/weekly/monthly reporting, KPI planning),Configuration of Google Analytics, Google Tag Manager and Looker Studio, UX/UIimprovement (i.e. A/B testing), Implementation of a CRM, Implementation of Marketingautomation (SalesManago), Projects coordination (implementation of new services). Show less

• 

  La Mania

  Jun 2021 - Oct 2024

  Key Achievements:• Headless Magento PWA implementation • Implementation of a marketing automation tool (Synerise)• Automation of the business processes• Zalando & Modivo sales launch and automation• Successfully integrated our e-commerce platform with CRM, ERP, and inventorymanagement systems, optimizing business processes and improving efficiency.• Conducted in-depth analysis of customer churn which led to the developmentof effective retention strategies, reducing customer churn by 20%Key Responsibilities: Web-site Analytics, E-Commerce Strategy Development, Projects coordination(implementation of new services) and outsourcing, Processes optimization, Contract’snegotiation. Show less Key Achievements:• Increase of the website conversion rate by 20% through rigorous A/B testing,customer journey analysis, and user experience improvements• Increase of annual sales by 15% year-over-year, through comprehensive strategiesinvolving email marketing, social media campaigns, and improvements in siteusability and design• Spearheaded a mobile-first redesign of our E-Commerce platform, resulting in a30% increase in mobile conversions and a better overall mobile user experienceKey Responsibilities: Web-site Analytics, Marketing Automation, SEO practicesimplementation, Performance Marketing optimization and coordination, Configurationof Google Analytics, Google Tag Manager and Looker Studio, Collaboration withMarketing and Sales Department, Bugfixing, Content management with the help of CMSMagento, Creation of Landing Pages for Media Campaign purposes. Show less

  • Ecommerce Project Manager

    Sept 2022 - Oct 2024

  • Specjalista ds. E-Commerce

    Jun 2021 - Sept 2022
• 

  Goodie

  Nov 2024 - now

  Product Manager