Mehdi ASTAR , MBA

Experience

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  Bell Canada

  Nov 2004 - Apr 2005

  Project Manager
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  Xerox

  May 2005 - Jan 2006

  Acount Manager , Montreal Canada

  • Customer Portfolio Management: Developed and maintained an extensive portfolio of high-value clients, resulting in a 15% increase in customer satisfaction and a 20% growth in customer acquisition within the first year. • Client Engagement and Retention: Fostered strong, long-term relationships through personalized service, proactive problem-solving, and responsive communication, significantly improving client retention and loyalty. • Sales Performance: Consistently met and exceeded monthly sales targets by identifying client needs and tailoring solutions that maximized value, contributing to substantial revenue growth. • Consultative Sales Approach: Leveraged a consultative approach to understand each client’s business challenges, enabling customized recommendations that enhanced operational efficiency and satisfaction. • Collaborative Team Efforts: Worked closely with cross-functional teams to ensure seamless service delivery and after-sales support, maintaining a high level of client trust and satisfaction. Show less

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  X Office systems

  May 2006 - Jul 2007

  Channel Manager

  Channel Expansion and Launch: Successfully executed the launch of 10 new channel partners, driving a 70% increase in sales volume and achieving a 50% profit margin by expanding the customer base and increasing brand awareness. • Sales Strategy Development: Developed and implemented strategic marketing and sales initiatives to drive growth across multiple channels, leveraging insights to identify target audiences and optimize advertising campaigns. • Partnership Management: Established and maintained strong relationships with channel partners, providing continuous support and training to maximize their sales potential and align efforts with company objectives. • Market Analysis and Competitive Positioning: Conducted market analysis to identify opportunities and assess competition, enabling targeted marketing strategies that boosted channel partner engagement and sales performance. Show less

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  Philips Consumer Lifestyle

  Aug 2007 - Mar 2010

  TV & AVM Marketing Manager, Maghreb

  • Strategic Marketing Planning: Developed and executed comprehensive marketing strategies that increased brand awareness and market engagement across the Maghreb region. Successfully drove an 88% increase in organic traffic and boosted lead generation by 57% through targeted campaigns. • Cross-Promotional Campaigns: Leveraged cross-promotional tactics, including media buying, email marketing, and in-store promotions, to penetrate the Maghreb market effectively, enhancing brand visibility and customer engagement. • Market Insights and Competitive Analysis: Conducted in-depth market research and competitive analysis to align marketing strategies with consumer needs and regional market trends, contributing to the optimization of advertising efforts. • Collaboration with Sales Teams: Coordinated closely with sales teams to ensure alignment between marketing initiatives and sales objectives, supporting revenue growth and reinforcing brand positioning in the region. • Product Launches: Played a key role in launching new products tailored to the regional market, using data-driven strategies to maximize reach and customer response. Show less

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  X Office systems

  Oct 2010 - Mar 2013

  PSG Color Manager

  Strategic Market Expansion: Developed and implemented targeted strategies to market Xerox equipment and services to both user and non-user accounts, leading to a 45% increase in PSG color printer sales within the first two years. • Client Portfolio Development: Maintained a large, qualified prospect base through proactive outreach via phone calls and in-person meetings, ensuring consistent pipeline growth and client engagement. • Sales Execution and Proposal Delivery: Delivered a set number of Xerox proposals to clients monthly, emphasizing product benefits and closing high-value deals that consistently exceeded sales targets. • Product Demonstration and Training: Conducted in-depth product demonstrations to showcase Xerox equipment and software advantages, enhancing client understanding and driving sales conversions. • Post-Sales Support and Satisfaction: Ensured smooth installations and provided post-sales support, fostering strong client relationships and contributing to customer satisfaction and repeat business. • Sales Growth: Achieved year-over-year sales growth by optimizing product demonstrations and executing targeted marketing campaigns aligned with client needs and market demand. Show less

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  SHARP CONSUMER ELECTRONICS MEA

  Apr 2013 - Mar 2020

  Led the strategic expansion of Sharp’s operations across North and West Africa, establishing a robust distribution network and increasing annual revenue from $4 million to $13 million. My role encompassed strategic planning, market development, and relationship management with distributors and key clients.” Key Achievements: • Business Growth: Grew the business from $4 million to $13 million annually through targeted expansion and strategic partnerships. • Market Share Increase: Boosted market share in Morocco’s printing market from 6% to 33%. • Innovation in Business Models: Introduced B2B initiatives, Managed Print Services (MPS), rental solutions, and digital transformation strategies, significantly impacting regional operations and client satisfaction.

  • Senior Manager North and West Africa

    Apr 2017 - Mar 2020

  • Sales Manager north & west africa

    Apr 2013 - Mar 2017
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  Giesecke+Devrient

  Apr 2020 - now

  Area Sales Director

  “As Area Sales Director for Giesecke+Devrient MEA, I lead strategic sales efforts across the MENA region, with a focus on revenue growth, client engagement, and market expansion within the financial technology sector. My responsibilities include managing a multi-functional sales team, developing targeted sales campaigns, and establishing partnerships with key clients.”Revenue Growth: Led strategic sales initiatives resulting in a 25% year-over-year revenue increase, expanding G+D’s presence and partnerships across North and West Africa.Client Relationship Management: Strengthened high-value client relationships, increasing client retention by 30% and extending average partnership durations by two years through a customer-centric strategy.Market Expansion in Key Regions: Successfully developed business in Nigeria from the ground up, achieving €2 million in revenue by 2022. Introduced a new product line in Ethiopia, establishing a strong foundation in the region. Drove a 5x revenue increase across West Africa over four years, significantly boosting market share and client acquisition.Market Expansion Strategy: Developed and executed targeted sales campaigns that increased G+D’s market share in the MENA region by 15%, establishing the company as a top provider in financial technology with a 25% increase in client acquisition. Show less