Sami Alppiranta

Experience

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  TJ Group

  Jan 1998 - Jul 2001

  Software Developer

  This was my first employee after graduation. I was a software developer and composer for Lotus Notes intra/web projects. My customers included Metso, VW and University of Helsinki.

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  TBWA\PHS

  Aug 2001 - Oct 2009

  Technical Designer and Project Manager

  he school of Marketing, I would say. In these 8 years I met so many great customers and iconical creatives. I started with coding websites and being an email marketer. Due to maternity leave I had a chance to take a project manager role which led me quickly to a digital producer role. Practically my work included all kind of roles form project management and resource planning to concrete activities like email marketing, website development, acquisition marketing etc. I also was responsible of taking care of subcontracting tenders. I had a great privilege to work with clients like Veikkaus, Pfizer, Eniro, Pohjola, AmerSport, DNA and Panda. Show less

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  358

  Oct 2009 - Jan 2011

  Executive Producer

  As a Client Team Director, my responsibilities included customer project management and profitability. I was also account manager for Hartwall (Fosters, Heineken) and Iittala customers. In addition to those I participated Kone advertisement project.

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  !NOOB Digital Tampere

  Jan 2011 - Nov 2011

  Managing Director, Partner

  I was the head of !NOOB Digital Tampere and managed new customer acquisitions outside Helsinki Metropolitan area.

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  Suunnittelutoimisto Bäst Före Oy

  Aug 2012 - now

  CEO

  CEO: Bäst Före is a design agency that is as strong as it's talent network. We commit to provide effective & result-oriented marketing communications and marketing tools.So far we have done projects including content strategies, advertisement concepts, market potential calculations, bid tools and product/excel visualizators.

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  Ambientia

  Aug 2015 - Dec 2017

  Marketing Manager

  As an Ambientia's Marketing Manager I’m responsible for brand marketing & communications, nurturing leads for sales, building a better customer loyalty and building a better employee brand, partner related marketing and continuous marketing. This all is based for an annual marketing plans & budgets.I'm also responsible for managing Partner marketing. This means that I’m operating with Atlassian (in US & Netherlands), Liferay (in US & Germany & Finland), Magento (in US & UK) and Red Hat (in Finland). All partners are using MDF (Marketing Development Fund) processes. I’m responsible for plan & budget & execute all actions, submitting MDF’s, proofing of costs, invoicing etc. Show less

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  Bitwise Oy

  Jan 2018 - May 2018

  Marketing Manager

  As a Marketing Manager, my key role is renewing the brand & employee brand. I’ll do all daily stuff too - from social media posts to bigger campaigns, from blog posts to bigger concepts.

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  Huittisten Sanomalehti Oy

  Apr 2018 - now

  Member of the Board

  Huittisten Sanomalehti Oy is a media company based in Huittinen. Company business consists three areas: newspaper, radio channel and advertising agency. Radio business covers a major part of Satakunta region and is known as "Iskelmä Satakunta". Advertising Agency Huima offers different services from traditional print ads to e-business solutions.

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  HappyOrNot Ltd.

  Aug 2018 - Jun 2020

  Digital Marketing Manager

  My role was to build a five star global lead generation & maintain our digital footprint all over the world. I was a part of great team within experts from United States, United Kingdom, Germany, France and Finland. I had a privilege to learn SaaS related sales tactics from our Global Sales Team but also helping them to trigger more leads. It was a real partnership.Keywords:- (Digital) strategy- Lead generation as a whole - Inbound & Outbound- SaaS KPI metrics- Funnel strategy & implementation- Global demand generation- Partner marketing- PPC, SMM, ABM, CRO- CX, EX, PX- Salesforce, Pardot, FB, Linkedin, Google, Zapier, Unbounce, Wordpress, VWO, Drift, SEMRush----HappyOrNot Ltd. is a Finnish company that makes feedback terminals for measuring customer satisfaction. The terminals consist of four smiley-faced buttons that customers are invited to press to indicate whether they are very happy, happy, unhappy or very unhappy with the service they were provided. This information is used by companies to find pinpoints where they are provided suboptimal service and to improve itBy June 2019 there were 30,000 terminals in use throughout 130 countries and over one billion button pushes had been recorded. Show less

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  Efecte

  Jan 2021 - Mar 2024

  Growth Marketing Lead

  Working as Growth marketing lead

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  Matrix42

  Apr 2024 - now

  • Head of Field Marketing

    Mar 2025 - now

  • Growth Marketing Lead

    Apr 2024 - Mar 2025