Dian Ruslan

Experience

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  Trilogi University (STEKPI)

  Sept 2004 - Dec 2011

  A systems analyst designs new IT solutions to improve business efficiency and productivity. The work might be for an external client or an internal client (such as a department within the same organisation).Working closely with the client, analysts examine existing business models and flows of data, discuss their findings with the client, and design an appropriate improved IT solution. They act as the liaison between the client and the developers.They produce outline designs and costings of new systems, specifying the operations the system will perform, and the way data will be viewed by the end-user, present their design to the client and, once it is approved, work closely with the client team to implement the solution.Duties• Defines, develops, configures and support all computer applications• Oversees implementation, support and inventory control of applications• Develops and implements the most efficient and cost-effective solutions• Evaluates system specifications for business requirements• Develops and prepares computer solutions• Works closely with management to prioritize business goals and information needs Show less

  • IT Division

    May 2004 - Dec 2011

  • Assistant Lecturer

    Sept 2004 - Aug 2005
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  Trilogi University (STEKPI)

  Feb 2013 - Mar 2019

  To work collaboratively as part of a team of academic, technical and administrative colleagues. To facilitate learning in the University to the highest quality through teaching, administration and academic advisory work and ensure an outstanding student learning experience. Contribute to curriculum development and to the research / knowledge transfer profile of the University, through high quality research, publication and/or professional practice.Research: E-CRM (Electronic Customer Relationship Management) Designing in Private Higher Education as A Strategy Improving the Number of New Students, 2017To carry out research, teaching and community service, especially in the area of Information SystemTo teach at undergraduate level in areas allocated by the Head of Department and reviewed from time to time by the Head of Department.To carry out research and produce publications, or other research outputs, in line with personal objectives agreed in the Staff review process.To obtain research funding support.To engage with the broader scholarly and professional communities.To contribute to the development, planning and implementation of a high quality curriculum.To assist in the development of learning materials, preparing schemes of work and maintaining records to monitor student progress, achievement and attendance.To participate in departmental and faculty seminars aimed at sharing research outcomes and building interdisciplinary collaboration within and outside the department.To participate in the development, administration and marking of exams and other assessments.To contribute to departmental, faculty, working groups or committees as requested. Show less Developing innovative strategies using their creative faculties in order to attract potential customers to their business. Through surveys and research, the needs of the customer can be determined which further aids in creating a well targeted campaign. For the campaigning to be effective, it is important for the manager to be familiar with the company’s customer base.The increase in the number of new students at the Trilogy University reached 220% (2015)(https://republika.co.id/berita/koran/halaman-1/15/11/13/nxqooi28-ekonomi-melemah-pts-kurangi-karyawan)Conduct economic and commercial surveys to identify potential markets for products and servicesUse sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trendsLiaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations;Communicating with target audiences and managing customer relationshipsFormulate, direct and coordinate marketing activities and policies to promote products and services, working with advertising and promotionDevelop pricing strategies, balancing firm objectives and customer satisfaction.Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections. Show less

  • Lecturer

    Sept 2005 - Mar 2019

  • PR & Marketing Manager

    Feb 2013 - Sept 2017
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  Universitas Trilogi.

  Oct 2017 - Mar 2019

  Head of Admission and Marketing Bureau

  Directs and develops an organization's marketing policies and objectives. Oversees market research and designs marketing plans for specific products, services, or business lines. Reviews changes in the marketplace and recommends marketing strategy to the top management.Build and maintain relationships with clients by understanding focus and anticipating needs in advanceBudget efficiency of 10% in 2018, re-mapping and optimizing digital marketing.Direct the hiring, training, and performance evaluations of marketing and sales team (employees = 7 people and students = 45 people) and oversee their daily activities.Create direct marketing & digital marketing strategies that directly respond to emerging admissions and marketing trends. Provide appropriate management information relating to their effectiveness and report on their results.Devise, develop and implement direct marketing & digital marketing strategies to promote the recruitment of students and to interest parents in sending their children to University.Developing and managing digital marketing campaigns. Utilizing a range of techniques including paid search, SEO and PPC. Overseeing the social media strategy for the company. Managing online brand and product campaigns to raise brand awareness.Hold strategic oversight of all marketing communications activities, communication campaigns, media relations and special projects across the university, including internal and external communications.Manage, monitor and control the marketing and communications budgets in the school and take responsibility for ensuring maximum value for expenditure.To evaluate continually and redesign where appropriate all aspects of the admissions and marketing program with the goal of maintaining a capacity enrollment of qualified students based on relevant statistics on all aspects of the admission and re-enrollment program. Show less

• 

  STMIK BANDUNG

  Apr 2019 - Nov 2019

  • Create direct marketing & digital marketing strategies that directly respond to emerging admissions and marketing trends. • Developing and building a lead generation plan, meeting or exceeding monthly or annual targets.• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends• Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations• Communicating with target audiences and managing customer relationships• Collating and consolidating report on monthly sales performance per sales personnel Show less

  • Marketing Manager

    Apr 2019 - Nov 2019

  • Lecturer

    Apr 2019 - Nov 2019
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  Yayasan Sekolah Islam Al-Azhar Kelapa Gading [TK/SD/SMP/SMA]

  Nov 2019 - now

  Head Of Public Relation and Marketing Division

  • Kindergarten, Primary School, Junior High School and Senior High School Al-Azhar Kelapa Gading Jakarta and Surabaya• Use sales forecasting and strategic planning to ensure the sale and profitability of products, lines, or services, analyzing business developments and monitoring market trends• Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors.• Communicating with target audiences and managing customer and public relationships • Liaising and networking with a range of stakeholders including customers, colleagues, suppliers and partner organizations• Evaluate the financial aspects of product development, such as budgets, expenditures, research and development appropriations, and return-on-investment and profit-loss projections.• Create direct marketing & digital marketing strategies that directly respond to emerging admissions and marketing trends (Sekolah Al-Azhar Kelapa Gading Jakarta and Al-Azhar Kelapa Gading Surabaya). • Developing and building a lead generation plan, meeting or exceeding monthly or annual targets. Show less